Titan Company Limited, in partnership with IIMPACT, today marked a major milestone by unveiling a powerful campaign around its flagship CSR initiative – Titan Kanya. Titan Kanya, through its dedicated focus on structured education, has transformed the lives of over 74,000+ girls and women across some of India’s most underserved regions in the last financial year alone. The creative film is a celebration of the power of literacy, and the evolving role of daughters in fostering education for their first role models – their mothers. Evoking a deep sense of India’s rural emotional dividend, the film beautifully captures the journey of women who, despite being deprived of formal education, have chosen to rewrite their stories.
Founded on the conviction that educating a girl empowers her and her community, Titan Kanya operates across Tamil Nadu, Karnataka, Uttarakhand, Uttar Pradesh, and West Bengal, reaching some of India’s most underdeveloped districts with tailored educational interventions and holistic support systems.
Through its remedial education and after-school Academic Support Centres, Titan Kanya has engaged 8,787 girls in Tamil Nadu and Karnataka, equipping them with literacy and numeracy skills, sports and life-skills training, technology-enabled personalised learning via Mindspark, and essential school-supplies kits. In Uttarakhand, Uttar Pradesh and West Bengal, 400 learning centres have served 13,344 girls and women, while the model school initiative at Udham Singh Nagar has benefitted 3,917 girls with dedicated STEM labs and strengthened school infrastructure. In 2024, the program’s fourth phase reached 5,696 tribal girls across eight Kasturba Gandhi Balika Vidyalayas and two government schools in Tiruvannamalai and Cuddalore, integrating remedial classes and experiential science education.
“Our ambition is to reach and transform the lives of 100,000 girls and women, every year, over the next three years,” said Mr. C K Venkataraman, Managing Director, Titan Company Limited. “By going where others don’t, Titan Kanya has become a model of excellence—improving attendance, reducing drop-outs and fostering holistic development. The Mothers’ Literacy Program deepens this impact by empowering women as lifelong learners and community advocates.”
The comprehensive Kanya Sampoorna Program in Yadgir and Cuddalore has engaged 42,707 girls from early childhood through adolescence, offering libraries, experiential science modules, career guidance, vocational training and scholarships. Building on the success of educating daughters, Titan Kanya has now launched a Mothers’ Literacy Program, with hundreds of mothers enrolling in foundational literacy classes. Building on the belief that “educating a girl is equivalent to empowering her,” this new initiative offers foundational literacy, numeracy and digital-awareness classes for mothers.
Mr. N E Sridhar, Chief Sustainability Officer, Titan Company Limited, added, “Our decade-long partnership with IIMPACT and the Titan Kanya initiatives to empower women has played a crucial role in augmenting education at the grassroots level, across rural economies. From early-grade reading in Anganwadis to third-party impact assessments, every step reinforces our Tata philosophy, creating sustainable change in the most underserved communities.”
Titan employees have also volunteered as mentors—over 400 staff supporting girls through academic sessions, life-skills workshops and “Titan ECHO,” a 2020 fundraising drive that benefited 14,165 girls. Currently, Titan Company allocates 20% of its CSR budget towards the Kanya initiative and continues rigorous M&E to refine program design. As Titan Kanya scales STEM engagement, scholarships and vocational pathways, it remains committed to its core mission: educating girls, uplifting mothers and transforming communities.
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