Holi is a very popular Indian festival celebrated in the Indian subcontinent since ages and signifies the victory of good over evil. The festival is celebrated in the spring, welcomes the summer and marks the beginning of the harvest season. The spread of the novel coronavirus has led to muted Holi celebrations in India. However, people are still going out in numbers albeit smaller than every year and celebrating one of their favourite festivals.
MG Motor India – Delhi Street Art Holi 2020 celebrations
Holi also signifies doing good deeds for society and living with everyone in harmony. MG Motor India which is taking a huge leap in eco-friendly electric vehicles collaborated with Delhi Street Art (DSA). The Chinese carmaker as a part of its CSR initiative celebrated the festival of colours with children, beautifying the walls of Government Senior Secondary School, Chakkarpur, Gurgaon with creative and vibrant artwork.
MG Motor India is known for its CSR activities in the area of saving the Girl Child and it also ran the successful MG Changemakers campaign which recognized India’s groundbreaking women who made a difference in the lives of countless others through courage, determination and grit.
By teaming up with Engineer-turned-artist Yogesh Saini, who is the founder of Delhi Street Art (DSA), MG Motor India endeavoured to expand the ambit of its community initiatives in the country by bringing excitement in the lives of students for Holi. Excited students of the school, armed with brushes were also seen at their creative best, bringing the school’s walls to life. The initiative resonates with the brand philosophy of MG Motor, that seeks to add value and happiness to the world around.
Commenting on the initiative, Rajeev Chaba – President and Managing Director – MG Motor India, said “As part of our core foundation at MG, we have always been focused on contributing and giving back to the community. This Holi initiative was an effort aimed at creating excitement and bringing joy to the school children while educating them about preserving the environment. Through such initiatives, we continue to reinforce our commitment towards the betterment of the society”.
Anjana Dhingra, Principal, Government Senior Secondary School, Chakkarpur said, “It was heartening to see MG Motor India and Delhi Street Art (DSA) celebrate Holi with children and teach them about being environmentally conscious at an early age. Our focus is on inculcating good values in them to bring about positive changes in society.”
MG Motor India’s core foundation is built on the four pillars of community, innovation, experiences & diversity and this Holi 2020 celebration with the community reinforces the companies commitment towards the betterment of the society.