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Home Authors Posts by Mr. Naveen Anand, Senior Director, Regional Marketing, Oriflame South Asia

Mr. Naveen Anand, Senior Director, Regional Marketing, Oriflame South Asia

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Brands Making The Beauty Industry More Sustainable

For ages, new beauty brands with ‘stronger’ ingredients and ‘better results’ have been cropping up in the market, making it hyper-competitive. As more and more brands fought to outshine each other, the industry became a space that plays on their end-users ' insecurities to sell more products. However, having won their attention, the products that...

Beauty Industry Has Moved Ahead From Playing With Women’s Insecurities To Empowering Them

Since ages, women were made to believe that beauty is something that deals with one's outward appearance. Women, through various marketing campaigns by beauty brands, were forced to accept the fairer, the better ideology. However, as time changed, the beauty industry has moved from the skewed definition to a more holistic definition of beauty. It...

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