CSR: Honda 2Wheelers India celebrates 3 years of Children’s Road Safety in Chennai

Instilling positive awareness on road safety and safe driving habits in the city, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) and Greater Chennai Municipal Corporation celebrated 3 glorious years of Children’s Road Safety & Traffic Park at Napier Bridge Kamarajar Salai, Chennai in the august presence of Srinivasan Ramamurthy (Executive Engineer, Greater Chennai Municipal Corporation, Chennai).

In 2019, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) in collaboration with Greater Chennai Municipal Corporation inaugurated the second traffic training park of Tamil Nadu at Chennai. The traffic park developed on the mini-city concept, simulates real road conditions – from traffic signals to zebra crossings and speed breakers etc.

Driving road safety awareness in the city, Honda 2Wheelers India announced that through its daily trainings for all age groups, it has educated nearly 42,000 people of Chennai (nearly 35,000 kids and over 7,000 new and existing riders) since its inception.

Elaborating on spreading road safety awareness as part of its CSR, Prabhu Nagaraj, Senior Vice President – Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd said, “For HMSI, spreading Road Safety awareness among all age groups has always been a priority. 3 years ago, we initiated the Children’s Road Safety & Traffic Park in Chennai.

Today, we are delighted to share that we have educated nearly 42,000 people of the city – from 5-year-old children who will be the riders of tomorrow to existing riders, while empowering new female riders to become independent riders. We thank Greater Chennai Municipal Corporation for their continued support to cultivate healthy road safety manners in the city. In future too, we will continue our Road safety initiatives to make Chennai citizens safer on roads.”

All 1000 Honda dealerships across India spread road safety awareness. HMSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given pre-delivery safety advise (PDSA) before they start riding at every dealership across India.

Additionally, ensuring that learning doesn’t stop in the New Normal, HMSI started the digital road safety education initiative – Honda Road Safety E-Gurukul’. Since its start in May’20, this initiative has sensitized 6 lakh Indians on importance of being aware & responsible road users.

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