CSR Initiative support Housing Infrastructure and Livelihood Restoration Initiative in Jammu and Kashmir

The PwC India Foundation launched an initiative in Naushera, Rajouri District, Jammu and Kashmir, aimed at uplifting communities by rebuilding essential housing infrastructure and restoring livelihoods, in collaboration with Yuva Unstoppable. Yuva Unstoppable, is a youth driven NGO empowering marginalised communities – a cause that deeply resonates with the PwC India Foundation’s mission. This collaboration is helping more than 50 families in the villages of Rajouri District. They are not only receiving vital resources for home repairs, but also livestock, which is essential for restoring financial stability and securing long-term livelihood opportunities for these families.

Jaivir Singh, Vice Chairman, the PwC India Foundation and Amitabh Shah, Founder and Chief Inspiration Officer, Yuva Unstoppable recently paid a visit to the location, marking a significant milestone in the programme’s progress.

“Our initiative in Jammu and Kashmir with Yuva Unstoppable aims to bring immediate and sustainable relief, aligning with our broader vision to serve marginalised communities, and where private sector CSR funding has had limited reach,” said Jaivir Singh, Vice Chairman, the PwC India Foundation. He added, “By focusing on structurally damaged homes and lost livelihoods, we are committed to delivering essential aid to those who need it the most.”

“Collaborating with the PwC India Foundation allows us to extend our reach and deliver support to communities in need,” said Amitabh Shah, Founder and Chief Inspiration Officer, Yuva Unstoppable. “Our efforts address key housing needs and revive crucial income streams by replacing livestock, helping families move towards economic self-sufficiency and stability.”

The collaboration brings together complementary strengths – the PwC India Foundation’s focus on high-quality social impact and Yuva Unstoppable’s on-ground implementation expertise. Over the next few months, the programme will follow a phased plan that includes household assessments, timely delivery of repair materials and livestock replacement, coordination with local stakeholders and vendors in border regions which are hard to access.

The PwC India Foundation is dedicated to fostering resilience and contributing positively to communities in need. The Foundation does this by consistently transforming intent into impact through interventions which focus on communities that are most vulnerable. This project underscores our commitment to impacting change and delivering hope through vital infrastructure and livelihood restoration efforts.

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