Sports & Culture

“Sport has the power to change the world, it has the power to inspire, it has the power to unite people in a way that little else does.” — Nelson Mandela. To understand why sport is becoming the first pick for leading brands, we must understand how brand communication has evolved to suit contemporary society....

Corporate social responsibility (CSR) contribution to sports, environment, animal welfare, gender equality and slum area development dropped drastically in 2015-16. Clean Ganga Fund and PM National Relief Fund were also among others to receive less CSR funding. While overall CSR expenditure rose by around 11% in 2015-16 as compared to 2014-15, many important areas received...

The 14th edition of Asia’s distance running event, the Standard Chartered Mumbai Marathon (SCMM) once again captivated the country with its belief, courage, and passion. Since inception, the marathon has been empowering lives by encouraging citizens to take a step in support of the less fortunate. Money for charity in aid  was raised for multiple...

In the last few years, the subject of women empowerment has enticed the interest of people all over the world and especially in India. This in turn stands as witness to the deplorable conditions of women all over the world but more so in India and other developing countries. There have been wide inequalities between...

Every third child in India has an unhealthy BMI and only those schools that have more than three sessions of physical education have fitter children, a study has revealed. The nationwide seventh Annual School Health and Fitness Study 2016 has revealed that the fitness and BMI levels of school children in India - regardless of...

IndusInd Bank had earlier launched its non-banking sports vertical, ‘IndusInd For Sports’, to make sports an integral, intrinsic and strategic element for both internal and external stakeholders. It aimed to entail year-long engagement activities for customers, employees and the community through its programmes. The bank has announced the launch of the ‘World Champions Programme...

Mercedes-Benz under its CSR initiative partnered with Laureus Sport for Good to fund two-Laureus supported programmes Oscar and YUWA in India. The collaboration will see the two sport for development programmes located in Mumbai and Jharkhand benefit. The support will help reach more children, empower and develop young women and girls, it will utilise sport to encourage...

Rugby Seven’s inclusion in this year’s Olympics has increased its popularity all over the world. Societe Generale, the French multinational banking and financial services company, is now on board as the ‘Financial Partner of Rugby India’ to promote the sport across all categories — Senior, Junior and Women in the country. As part of Societe...

Minister of State for Youth Affairs and Sports Vijay Goel said in Rajyasabha on Tuesday that his ministry is communicating with the Ministry of Corporate Affairs to widen the scope of corporate social responsibility (CSR) in the sports sector by revising the existing norms. The ministry is trying to expand the horizon, of CSR in...

The last few months have made the internet a slightly more visually appealing place than it has been for quite some time now, especially when it comes to inspirational’, ‘motivational’ or just human interest story telling. The digital audio-visuals are compelling with real stories of grit, determination and focus, which all lead to one road...

It was an interesting week in India with millions of them sacrificing sleeps to cheer for their teams at 2016 Summer Olympics in Rio de Janeiro. It was also fascinating note that Indians also watched and supported categories of sports such as golf and gymnastics. It was the same case in 2010 with India...

In the 2016 Rio Olympics, shuttler PV Sindhu became the first Indian woman to win a silver medal; Sakshi Malik the first Indian female wrestler to win a medal (bronze), gymnast Dipa Karmarkar became the first Indian woman to feature in a gymnastics final, finishing fourth, and Lalita Babar became the first Indian woman...