Home CATEGORIES Sports & Culture

Sports & Culture

CSR for Sports Employment in India

CSR funding can be utilised to effectively develop the value chain for sports employment in India including training programmes and curriculum for coaches and service personnel, infrastructure and equipment for training. Training and placement of youth in emerging sports jobs in the sector can be well-funded by corporate social responsibility (CSR) programmes. A success story Take...

5 Tips for Twitter users to tweet without fear

How the mighty fell yesterday... if only for a few hours. US Presidential hopeful Joe Biden, eccentric tech heavyweight Elon Musk, God-complex rapper Kanye West and his reality star wife Kim and the world's richest man (Amazon CEO) Jeff Bezos and other widely followed celebrities were targetted in a high profile hacking spree. They...

Slogans on NBA jerseys won’t cancel out racial injustice

Even as two players tested positive for COVID-19, the American National Basketball Association is going ahead with its plans to resume the season on 30th July. In wake of the protests tearing through America, the NBA has dedicated the upcoming 2020 season to “social justice”. The phrase “Black Lives Matter” will appear on court. Social...

How Strategic Sports CSR is a Catalyst for Communities

Sports has significant mindshare for the Indian public. Notice how we become one mind during the World Cup final. Current sports CSR budgets have been largely invested in promoting excellence in sport. However, sports can play a transformative role in achieving value for the company in question as well as the communities involved. Despite high...

Ethics: The Needed Balance in Life and Sport

"The important thing in life is not the triumph, but the fight; the essential thing is not to have won, but to have fought well" (Baron Pierre de Coubertin - a French educator and a founding member of the International Olympic Committee) Since time immemorial, it has been stated that true sportsmanship lies in not just winning...

Lalbaugcha Raja to Celebrate Ganesh Festival 2020 by Organizing Blood Donation Drive

Ganeshotsav is an important and celebrated festival for Maharashtrians. COVID-19 outbreak has cast an eclipse to the festival this year as it involves huge gatherings of people for 11 days. Considering the prevailing circumstances, "Lalbaugcha Raja", the biggest and the most famous celebration of Mumbai's 11-day Ganesh festival has been cancelled for the first...

Hero MotoCorp CSR Report Shows It Stands By ‘We Care’ Motto

Hero MotoCorp is one of those automobile doyens that could be mistaken for a much younger company because of its young workforce and fresh work ethic. Despite being the world’s largest manufacturer of two-wheels for the past two decades, the company is at the cutting edge of design and auto-innovation. It believes sustainability is...

CSR News: #PlayforIndia teams up athletes and celebs to raise funds

While the pandemic has dealt a blow to sports at large, the impact has been more severe for those working at sports venues and training facilities. Celebrities and athletes have come together to launch #PlayforIndia. The growing network behind this initiative includes the likes of cricketers Rohit Sharma, Yuvraj Singh, Smriti Mandhana and Mayank Aggarwal;...

PCSR in Support of Black Lives Matter, Woke or Hype?

The police killing of George Floyd on suspicion of counterfeiting a $20 note has led to civil unrest across America, and parts of Europe and Australia. The incident was an unfortunate one but it breathed new life into the Black Lives Matter movement against systemic racism towards black people. A host of top brands...

COVID-19: BalleBaazi.com ties up with GiveIndia to help the underprivileged

Continuing to walk on the path of corporate social responsibility (CSR), online fantasy gaming platform BalleBaazi.com has joined hands with GiveIndia to launch a campaign ''Hero in Need, is a Hero Indeed'' to enable BalleBaazi users to make donations during these unprecedented times. Around 5000 meals and masks were contributed within 10 days of...

World Bicycle Day 2020: Indian citizen initiatives going the distance

World Bicycle Day 2020 is being observed today at a time when lockdowns are being eased out here, and lifted in other parts of the globe, lending the annual day renewed importance. Cycling is being viewed with fresh eyes as “green recovery” becomes a buzzword in the “new normal” of the post-COVID-19 world. Eco-friendly,...

George Floyd Protests Put Spotlight on Racist Police Brutality

The horrifying death of an unarmed Black man, George Floyd, at the hands of cops in Minneapolis on May 25 sparked protests for justice that developed into violent riots across the United States of America. You see, the cops involved in the murder were let off with a slap on the wrist, and no...

हिंदी मंच

EDITOR'S PICK