Responsible Stars

Mobile maker Mi India has announced a new CSR initiative - #ShikshaHarHaath in collaboration with actor-philanthropist Sonu Sood. This partnership is in continuation with the brand's efforts of enabling the student community from underprivileged sections to pursue their education without any roadblocks. What is #ShikshaHarHaath? The CSR initiative will look at helping underprivileged kids across the country...

Private life insurance company PNB MetLife continues its mission of promoting the sport of badminton at the grassroots level, this time in a digital form with the Junior Badminton Championship (JBC) Dugout. More than 3,200 children from across India attended the virtual event to hear from of P.V. Sindhu, BWF World Champion (2019), the Olympic...

Lakme Salon launched the 5th edition of its Happy New You campaign. As part of this campaign, Lakme Salon has tied up with Project Nanhi Kali to spread #HappySmiles through the gift of education – the brand will sponsor the primary education of 100 girls in the new year and is also inviting all its...

Hindi is the most spoken language in India. Even outside of the country, there are several countries where the language has massive popularity. Its popularity and acceptance across the world have compelled the United Nations to launch a newsfeed on Twitter in Hindi. In fact, India is lobbying to include Hindi as one of...

L’Oréal Paris announces the launch of Stand Up, its International bystander intervention training programme against street harassment. From colleges to public transport to markets to online spaces, Stand Up will grow a community of 1 million upstanders, trained in the 5D's: Direct, Delegate, Document, Distract, Delay, the expert-approved bystander intervention training programme pioneered by...

Kaun Banega Crorepati 12 has begun with its special karamveer episodes that brings forth changemakers and fighters who make a difference in real life. The quiz show’s latest episode featured Dr. Jitender Aggarwal & Dr. Suman Aggarwal from Sarthak Educational Trust which has trained and placed 20,000 divyangs so far across the country through the...

After the success of Phase 1 of the MTV Nishedh campaign that reached over 10 million people across India, Viacom18 and MTV Staying Alive Foundation, supported by an educational grant from Johnson & Johnson Services, Inc., are all set to bring a digital-only miniseries MTV Nishedh Alone Together, revolving around Tuberculosis (TB). TB in the...

PNB MetLife Insurance along with its NGO partner - Child Rights and You (CRY), hosted an interactive chat session ahead of Children's Day for over 150 children with PV Sindhu, Olympic Medallist and the brand ambassador of PNB MetLife and U. Vimal Kumar, international badminton player, coach and the founder of Prakash Padukone Sports...

Taking cognizance of the rising issues surrounding mental wellness in the country, Mpower Founder and Chairperson Neerja Birla and Bollywood icon Amitabh Bachchan have come together to address these concerns. In a freewheeling conversation, which was released on Mpower’s YouTube, Facebook, and Instagram pages, the two leaders touched upon the harsh realities of mental health,...

Biodiversity By The Bay is a festival of music, art and comedy to raise awareness around climate issues and celebrate Mumbai’s diverse ecosystem. The three-week festival is organised by the Ministry of Mumbai’s Magic and DeadAnt and is split into three sections of music, art and comedy. DeadAnt is India’s only entertainment, news, and new-media...

Dance is a universal language, a form of expression which always brings people together. URLife.co.in (a holistic wellbeing platform), in collaboration with Mana Ooru Mana Badyatha (Surya Kala Moturi’s community welfare platform), are coming together to give recognition to India’s most gifted dancers through digital talent show, Heal URlife through Dance. Famous personalities from the...

Together, we can surmount any crisis – including a global pandemic. This is the underlying message of nonprofit organization Population Foundation of India’s new campaign that is trying to put some cheer back in people’s lives. The CSR Journal spoke to Poonam Muttreja, Executive Director, Population Foundation of India (PFI) and two-time National Award-winning filmmaker...