Continuing with its commitment towards users and the society-at-large, Helo has launched a digital environmental awareness initiative to mark World Environment Day 2020. As part of its community empowerment CSR initiative, Helo Care, the platform has launched two-day #NamasteNature campaign in partnership with Waste Warriors, a solid waste management NGO.
Between June 4 and 5, as part of #NamasteNature, users will participate in an in-app quiz, #SafaiSuperheroes will go live from Waste Warrior Helo account on 5 June 2020, 11:00 am onwards. During this session, they will share insights around solid waste management, invite them to post and share updates, photographs, videos and other content to spread awareness amongst friends and communities, while staying safe at home.
Additionally, the Waste Warriors will live stream the launch of Swachhta Kendra (SK), its first Material Recovery Facility in Dehradun. The Swachhata Kendra is built specifically for plastic waste management, and will expand its efforts to uplift waste pickers in Dehradun through better livelihoods, formal employment, training and empowerment.
The #NamasteNature campaign is aligned with the UN theme for World Environment Day 2020 –‘ Time for Nature’.
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