You last saw her as a spunky young bride with a mind of her own in the Bollywood movie Pagglait. Frizzy-maned actress Sanya Malhotra is known for her strong cinematic portrayals of inspiring young Indian women. Not only is she a vocal champion for female empowerment, she also makes sustainable life choices and stands for animal welfare. She has extended her woke beliefs with a new association; as Chief Brand Advocate for activist beauty brand, The Body Shop.
In her new role, Sanya will lead The Body Shop’s SWAD – Squad With A Difference, consisting of various influential young voices from diverse walks of public life. Sanya and #TBSSWAD will together amplify the brand’s social justice causes and programmes to young audiences across the country.
Asked why she chose this label to express her activism, Sanya Malhotra said, “Whether it’s ethical sourcing, going cruelty free, veganism, championing inclusive beauty and sustainability, The Body Shop is a beauty brand of many firsts and I’m proud to have the opportunity of representing it.”
Shriti Malhotra, CEO, The Body Shop India said, “There can be no better time and cause than this as we welcome Sanya Malhotra as our Chief Brand Advocate. Self-made, independent, outspoken, intensely real and highly relatable, Sanya’s cinematic choices are truly inspiring to young women in our country and her commitment to empowering women and girls resonate with our feminist brand purpose perfectly. We have always believed in the power of collectivism and that a positive difference can be made when the right people come together. Sanya is a natural choice for us to lead our brand advocacy, amplify our unique activist voice and help us make that difference.”
The global brand is celebrating the 2021 festive season in India with a difference by launching #LightALittleLife programme to support children who have lost their families, caregivers and livelihoods to the Covid-19 pandemic. Partnering with Miracle Foundation, this programme aims to provide on ground, robust and sustainable support to children whose lives have been devastated by the second wave of the pandemic in India. Light A Little Life will provide school supplies, coaching, tutor support; internet connectivity for online learning; timely medical tests, prescriptions, supplements; access to quality healthcare inclusive of emergency healthcare.
Said Sanya, “Light A Little Life is a movement that is very close to my heart. We have all heard heart wrenching stories of children losing their families to Covid without knowing how to help, but this programme gives us the power to make a real difference to their lives and support them in various ways. I look forward to being a part of this campaign and partnering with the brand as we work towards a better, kinder, more gender equal and sustainable world.”