Jawa Motorcycles’ #ForeverHeroes initiative that started with a fundraiser event in Mumbai continued with the handover of proceeds of the auction to Armed Forces Flag Day Fund (AFFDF) at a ceremony in the capital. The AFFDF is run by the Kendriya Sainik Board and is operated by a Managing Committee, headed by the Defence Minister at the Centre and Governor/Lt Governor at the State/UT level.
Classic Legends Pvt. Ltd. raised a sum of INR 1,49,25,000 by auctioning 13 motorcycles from its first batch of production motorcycles. The handover was done by Classic Legends to Kendriya Sainik Board, Ministry of Defence (Government of India) at a joint ceremony in the presence of eminent armed forces veterans, war heroes and officers.
Anupam Thareja, Co-founder, Classic Legends Pvt. Ltd. and Founder and Managing Partner, Phi Capital, said, “We had people bidding for Jawas not just from metros like Bombay & Delhi but all the way from Krishnagiri in the south to diamond city Surat.”
Ashish Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd., said: “Forever Heroes is not just a Classic Legends initiative. Rather, it is a movement created by Jawa riders as well as the motorcycling community who came forward to support this cause and helped us raise this amount. It is true that the sacrifices made by martyrs can never be weighed, but we will be glad if this gesture can contribute to the welfare of their family members.”
As a young automobile start-up in the country, Classic Legends Pvt. Ltd. wants to inculcate a sense of gratitude towards the Armed Forces in this early phase of the company’s development of culture and values. At this stage, Jawa wants to start with a token monetary contribution to the Armed Forces. Given the resounding demand to its motorcycles, Jawa auctioned the first few motorcycles in the open market and will donate the proceeds towards a benevolent cause of the Armed Forces.
With the ‘Forever Heroes’ initiative, the company is particularly inclined towards supporting the education of the children of the martyred Jawans who have given their life for the country in the line of duty. In its day to day functioning, Jawa Motorcycles will also look forward to facilitate interactions of its employees & customers through its network and other suitable occasions with the armed forces personnel to help build regard % respect for their contribution to the country.
