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CSR: PokerBaazi and Friendicoes feed New Delhi’s stray animals

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Amidst the ongoing global pandemic, Delhi’s oldest animal shelter Friendicoes has collaborated with online poker brand PokerBaazi.com to provide crucial aid to stray animals left unattended during the crisis. This initiative is a part of the #FeltsForStrays campaign that was started by PokerBaazi on 24th March 2020 and is continuing to feed and provide aid to animals on the street.
Under this drive, companies have been providing food to about 600 stray dogs, cows, monkeys and horses on a daily basis around the streets of New Delhi. With a contribution of over 10 lakhs made by the PokerBaazi.com community through both, citizen and corporate social responsibility (CSR) to support the cause, this campaign has helped the homeless animals who were struggling to meet their daily food requirements.
Geeta Seshamani, Vice President at Friendicoes said, “We are living in a really challenging situation and the world is witnessing a crisis like never before. We often ignore other creatures who are co-existing with us on this planet and are dependent on us. We are really grateful to PokerBaazi.com for being cognizant about the needs of stray animals around the city and extending the required support. We are positive that this CSR initiative will help us spread awareness about the cause and thereby inspire many others to help the ones in need.”
Mandy Seth, President of Friendicoes added, “Our teams try their best to cover as many streets in Delhi as possible from Jawaharlal Nehru Stadium, to Netaji Nagar, Sarojini Nagar, Devli Khanpur, Sarai Kale Khan, I.T.O, etc. We find hungry animals at the railway stations, markets, and many other commercial places. Fortunately, we have found many courageous dog feeders who have started coming out in the streets. We plan to continue our commitment till the situation is back to normal again.’’
PokerBaazi has also tied up with DYWA during the initial lockdown period and raised around 10 Lacs by organising a special tournament series on the app to support the underprivileged sections of our society by providing assistance and relief in a multitude of different spaces.
Continuing the spirit of helping the COVID warriors, Anirudh Chaudhry, Co-Founder & COO at PokerBaazi.com said, “I have always been an animal lover and wanted to do something for the animals that have been left to fend for themselves and I realised that these innocent souls were overlooked upon in this unprecedented time of crisis. While everybody is dealing with their own share of struggles, stray animals too are impacted by the shutdown as earlier they could find food in a bustling busy city. The PokerBaazi community is fortunate enough to be in a position to make a sizable impact and when we came to know about Friendicoes, we were eager to help out. We were delighted to know that we were able to become a part of a concert campaign dedicated to helping out these voiceless animals and will continue to do whatever we can in the future.”
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