Marico Limited, in line with its commitment to sustainability, has announced its partnership with Future Retail’s format Big Bazaar to launch a plastic recycling programme ‘Plastic Lao Paise Kamao’.
Aligned with the national agenda on plastic waste management, this initiative is aimed at building awareness amongst consumers around plastic recycling and encourages them to take an active role.
The programme enables consumers to submit plastic bottles across 21 key Big Bazaar outlets in and around Mumbai. For each bottle that is submitted, Marico Limited in association with Future Retail offers INR 10 to consumers, which is instantly credited to their Future Pay wallet and can be redeemed against their purchase. The incentive provided is for all products of Marico Limited and also for products of Future Consumer Limited, irrespective of the size of the bottle. The programme will be supported by in-store announcements through radio jingles, shelf wobblers, collection units, posters, as well as promotional messages that will be shared with customers.
The Government of India has embarked upon several projects to increase awareness around plastic recycling and to curb the negative environmental impact of plastic waste. This initiative is in line with the Government’s efforts and echoes the sentiments of its “Swachhatha Hi Seva” mission.
Commenting on the partnership with Future Retail, Jitendra Mahajan, Chief Operating Officer- Supply Chain & IT, Marico Limited,said, “This initiative is part of Marico’s broader vision and commitment to address plastic waste management. While 94 percent of Marico’s packaging material used is recyclable, we need to do more. Managing plastic waste is a complex challenge and needs collective action engaging consumers and other stakeholders. We are very happy to join hands with Future Retail to drive the plastic circular economy agenda aligned to the “Swachhatha Hi Seva” mission of the Government.”
Speaking about the partnership, Sadashiv Nayak, Business Head, Big Bazaar, said, “Every material has a value through-out its life cycle, it is this circular economy approach that encourages customers, businesses and the industry to participate as champions of change. The Plastic Lao Paise Kamao – a closed loop plastic recycling campaign, initiated in September 2018 is part of our wider sustainability agenda to reduce our ecological footprint.”