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CSR – Adopt A Village For Overall Development

Development in villages in India

According to census 2013, about 70 per cent Indians live in villages and are poor. In order to increase the pace of development, it is important to enable access to resources to everyone which is not always there for these people living in the rural regions.

Development is effective when it is simultaneous on all fronts. Canon has a strong belief in its corporate philosophy of Kyosei –which means aspiring to develop a society in which all people, regardless of race, religion or culture, harmoniously live and work together for the common good into the future. To make a long term and sustainable impact in the areas of Eyecare, Education and Environment for less privileged communities, Canon India decided to adopt villages.

Over the past 5 years, the organisation has adopted 4 villages in India in 4 locations and is working intensely with them. These villages are: Ferozepur Namak village in Mewat, Karanjoti Village in Mumbai, Maharaja Katte village in Bengaluru and Sol Gohalia village in Kolkata.

These villages are set up with necessary infrastructure like eye care centers, solar panels, training centers for government school teachers, and anything that the village would require to lead a progressive yet a sustainable livelihood.

Canon is all set to make another milestone by adopting another village in Delhi NCR region. We encourage the other corporates to replicate this model to contribute towards the overall development of the country.

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The CSR Journal Team