Aim to raise the bar on rating social interventions at The CSR Journal Excellence Awards 2022
Mumbai – May 31, 2022: The CSR Journal, a leading voice in corporate social responsibility, has partnered with the Indian Institute of Technology Bombay and the country’s largest PR consultancy, Adfactors PR, for the upcoming ‘The CSR Journal Excellence Awards 2022’.
The CSR Journal Excellence Awards, since its first edition in 2015, has been a benchmark for recognising and honouring corporate, community and individual efforts toward development and innovation in the social sector.
The CSR Journal Editor-in-Chief Amit Upadhyay said, “Today, this partnership with IIT-Bombay and Adfactors PR reflects the importance that CSR has assumed in the broader domains of academia and development. The CSR Journal is aware of the gaps and challenges in this space and is eternally thankful to its new partners for agreeing to address those issues.”
“These partnerships across sectors will go a long way in promoting and achieving sustainable development practices. In addition, the outcome of such efforts will hopefully induce representatives from other sectors to join in and improve the availability and access to information and knowledge around various models of social welfare,” he added.
This partnership represents the first industry-wide step in bringing together and bridging the gaps between academia, media, policy, and practice. The support to be provided by IIT Bombay and Adfactors PR in the process and preparation of The CSR Journal Excellence Awards 2022 will transform how assessment and recognition of social interventions are undertaken.
In the fifth edition of the Awards, The CSR Journal will invite leaders such as Union Minister of Finance Nirmala Sitharaman and Uttar Pradesh Chief Minister Yogi Adityanath to set important agendas, voice the value of ‘India First’, and invite commitments from various stakeholders towards achieving sustainable development goals.
‘Sustainable Social Systems’ is the theme of this year’s awards. Through the platform of Excellence Awards, The CSR Journal is committed to creating a repository of best practices and knowledge integral to framing the right questions and bringing informed solutions inclusively and sustainably, promoting social justice.
The CSR Journal, the Indian Institute of Technology Bombay and Adfactors have joined hands for The CSR Journal Excellence Awards 2022, set to take place later this year. Under the partnership, IIT Bombay will design the application form and an assessment framework for selecting proposals in the initial stage. IIT Bombay will also bring in its social sector expertise to help create a metric to shortlist projects and design a final assessment framework with the relevant scales for shortlisting submissions for the final round.
Speaking of this partnership, Prof. Ravindra D. Gudi, Dean, Alumni and Corporate Relations, IIT Bombay, said, “We are delighted to be collaborating with The CSR Journal to help shape the future of CSR. The impact of CSR is maximised when there is a nice confluence of technology and policy. As corporate CSR investment continues to rise, measurement and evaluation systems will become increasingly critical in helping shape its implementation and impact. This partnership will surely help transform how CSR efforts are assessed and redefined for success. This partnership with The CSR Journal for Excellence Awards 2022 is also a step towards bringing IIT Bombay’s research and policy skills to the domain.”
While the partnership with IIT Bombay is dedicated to maximising the shortlisting and evaluation process, creating a framework for rating social initiatives across various sectors which increasingly overlap and intersect to improve quality of life and ecologies, Adfactors PR brings to the platform a wealth of experience and integrated expertise in information and communication, which is critical to public awareness, as well as a rich experience and integrated expertise in programme and project availability and access. Through its social impact consulting practice, Adfactors PR brings expertise and counsel to strengthen corporate actions, behaviour, and narratives and align these to societal expectations in a post-pandemic world, central to achieving the objectives of sustainable social systems for The CSR Journal Excellence Awards.
Adfactors PR, Co-Founder and Managing Director, Madan Bahal said, “This partnership is our humble way to empower the vast Indian development sector. In a post-pandemic world, there is a renewed commitment among stakeholders to drive purpose-led work. We aim to bridge the ‘say-do’ gap on key SDG issues and contribute to long-lasting measurable impact.”
The three-way partnership extends The CSR Journal’s commitment to creating the most credible and sustainable system for documenting and evaluating programmes and projects. Building on the success of the past four editions, The CSR Journal Excellence Awards 2022 will showcase the latest in development and innovative planning and practices and highlight the experiences of various stakeholders in guiding and promoting social welfare and justice.
