In an extraordinary fusion of traditional festivities and modern environmental consciousness, Pentonic has unveiled a unique Durga idol in Kolkata for this year’s Durga Puja. Created by renowned artist Chandranath Saha (Tilak), the installation repurposes nearly 13,000 recycled Pentonic pens and 13,000 refills into a striking masterpiece.

A Sustainable Artwork Beyond Ritual Immersion

Unlike traditional clay idols, this installation serves as a special art exhibit placed alongside the primary deity at Tridhara Sammilani and will not undergo the customary ritual immersion (visarjan). Once the festival concludes, the artwork will be dismantled, and its plastic components will be recycled once again to manufacture new pens. This circular process highlights the sustainable potential of recycled plastic, demonstrating that eco-friendly materials can experience multiple lifecycles rather than ending up as waste after a single event.

Design, Vision, and Artistic Journey

For Pentonic and Linc Limited, the project stems from a philosophy that design should challenge how society views ordinary, everyday objects. “The most fascinating aspect of this project was rethinking a functional item like a pen and exploring its broader artistic possibilities,” said artist Chandranath Saha (Tilak). “When thousands of pens are brought together, their individual identities vanish to form a larger narrative. I wanted visitors to appreciate the visual grandeur of the sculpture first, and then be intrigued upon discovering what it was actually made of.”

Commenting on the initiative, Deepak Jalan, Managing Director of Linc Limited, stated: “We wanted to demonstrate that an ordinary object like a pen can transcend its primary function. Crafting an image of Goddess Durga using 13,000 recycled Pentonic pens reflects the infinite potential of design. For us, the significance lies in the material’s full lifecycle from a writing instrument to a piece of art, and ultimately back into a new product. Kolkata has a remarkable ability to embrace modern expressions without losing touch with its heritage, and this installation is our contribution to that dialogue.”

Rethinking Everyday Items

By partnering with Tridhara Sammilani, the installation occupies a high-visibility space, allowing thousands of devotees and art enthusiasts to experience a contemporary interpretation of Goddess Durga alongside traditional festivities.

Ultimately, the initiative encourages festival-goers to view everyday objects through a new lens proving that a single pen, when multiplied by thousands, can form a grand, meaningful masterpiece.

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