Kriti Sanon recently shared a collection of photos on Instagram shortly after receiving backlash regarding her Raksha Bandhan advertisement for a jeweller. This post, which showcased various moments from her recent experiences, included images of her family, candid shots, and a notable photograph with her sister, Nupur Sanon, alongside a picture featuring Kabir Bahia, her rumoured romantic partner. The timing of her post appeared deliberate, given the criticism surrounding her attire in the advertisement.

Controversy Surrounds Raksha Bandhan Campaign

The advertisement in question features Kriti celebrating Raksha Bandhan while dressed in an ivory bralette-style blouse complemented by a cape-like shrug and a draped skirt. The campaign aimed to provide a modern interpretation of the traditional festival; however, several social media users expressed discomfort with her outfit choice, questioning its appropriateness for a festive campaign. One user labelled her attire as “extremely shameful,” while others critiqued the overall concept of the brand.

Another aspect of the campaign that sparked discussion was the inclusion of a dog. In one scene, Kriti attempts to tie a rakhi around the dog after it reacts to her. This extension of the sibling ritual to her pet led to mixed reactions, with some commentators accusing the brand of trivialising an important Indian festival. Others questioned the blending of traditional rituals with a contemporary visual treatment.

Kriti has yet to directly respond to the negative feedback surrounding the advertisement. However, her post featuring Kabir Bahia attracted significant attention, primarily due to the dating rumours that have been circulating about the pair for some time. Despite speculation, neither Kriti nor Kabir has publicly confirmed any romantic relationship.

Focus on Personal Memories Amidst Criticism

While the controversy regarding the Raksha Bandhan advertisement continues, Kriti’s latest Instagram update mainly centred around personal moments and favourable memories. In her post, she expressed a sense of normalcy despite the online discussions, writing, “Some memories captured.. Mannnnyyyyy more Lived (sic)!” This statement suggests that she remains focused on her life beyond the criticism.

The juxtaposition of her personal life and the ongoing backlash from the advertisement illustrates the challenges faced by public figures in navigating social media scrutiny. As Kriti continues to share her experiences, the dialogue surrounding her promotional work reflects broader attitudes toward traditional practices in contemporary contexts.

The jewellery brand involved has yet to issue a statement addressing the criticism directed at its Raksha Bandhan campaign. As public discourse evolves on social media platforms, it remains to be seen how both Kriti and the brand will respond to the various opinions. Until then, Kriti appears to be prioritising her personal connections and experiences while maintaining a public presence amidst the controversy.

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