CSR initiative ‘2024 Heritage Awareness through Mud Fort Making Competition’ hosted at Thane

Thane, India: In a vibrant celebration of Maharashtra’s cultural heritage, Kalpataru, a leading real estate developer, supported Killekars’, dedicated efforts in preserving State’s historic forts. Under Kalpataru’s Corporate Social Responsibility (CSR) initiative, series of workshops were organised to create awareness on Forts of Maharashtra, of which the ‘2024 Mud Fort Making Competition’ held especially for students was held at Korum Mall, Thane. This CSR project aimed to promote heritage awareness, engage the community, and foster environmental responsibility.

The competition brought together students from local schools and residents of housing societies as part of the Thane Smart City initiative, encouraging them to participate in the ancient craft of mud fort-making. The activity sought to revive this traditional art form, which has gradually diminished with the rise of technology and digital entertainment. Through hands-on participation, the project aimed to reignite interest in Maharashtra’s heritage and inspire younger generations to embrace local traditions.

A detailed replica of the iconic Raigad Fort—the capital of Chhatrapati Shivaji Maharaj’s Maratha Empire—was created within the mall, attracting significant public engagement and disseminating information on the preservation & conservation of Forts in Maharashtra. This installation paid tribute to the 351st anniversary of the coronation ceremony of Chhatrapati Shivaji Maharaj and provided a meaningful way for visitors to connect with Maharashtra’s history.

“Through this initiative, we aim to rekindle interest in Maharashtra’s rich heritage and create a meaningful connection with our roots while creating awareness about safeguarding our monuments for the future generations. We believe in building more than just spaces—we build legacies, and this activity aligns with our commitment to safe, timeless, and sustainable communities,” said Anagha Poojari, CSR Head, Kalpataru Limited

The event also promoted environmental responsibility, focusing on waste management, cleanliness, and sustainability. By involving children and local residents in creative activities, it encouraged participants to adopt sustainable practices and develop a sense of environmental awareness

The partnership between Kalpataru and Killekars reflects their shared commitment to preserving the cultural significance of Maharashtra’s forts. This initiative exemplifies Kalpataru’s philosophy of giving back to the community while keeping traditions alive, providing opportunities for people to come together and celebrate in meaningful ways.

The enthusiastic response from participants at Korum Mall highlighted the power of community-driven initiatives to foster connections and preserve heritage. Such ensure that Maharashtra’s cultural traditions remain vibrant and relevant, allowing them to be passed down to future generations.

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