Mental Health CSR initiative ‘Mpower’ aims to touch 150 million lives by 2030

Mumbai, India: Mpower, the mental healthcare initiative by the Aditya Birla Education Trust, led by Mrs Neerja Birla, today revealed its plans to touch 150 million lives by 2030. As mental health continues to be a pressing concern, exacerbated by various facets, including pressures of daily life, Mpower remains steadfast in its resolve to catalyse change. Their goals come after Mpower revealed they have already touched over 20 million lives till date.

Since its inception in 2017, Mpower has reached out to a cross section of society through its various initiatives. In order to offer affordable mental health services to those in need, they initiated the Mpower Foundation in Mumbai and Virar. Mpower also runs Project Mann, with an aim to increase mental health awareness, provide support to and build capacity for the Central Industrial Security Force. Mpower has also supported the Government of India’s Tele-Manas initiative, which ensures round-the-clock mental health aid is available.

In collaboration with Mumbai Police, Mpower spearheads Project Saksham, with an objective to provide counselling and mental health support to women who are victims of violence, rape, molestation or any such offence, and curb recidivism by counselling the perpetrators/suspects as well. Project Samvedna works closely with 40 Primary Health Centres (PHCs) to aid the District Mental Health Programme (DMHP) in Maharashtra, with the main objective to increase awareness and outreach to rural areas.

Mpower additionally works closely with various audiences via projects like Project Oorja (for school children), Project Suraksha (for Mumbai Railway Forces), and COPE (peer led initiative for prevention of mental health problems among youth). They also run the BMC-Mpower 1:1 helpline, a 24×7 national, toll-free facility (1800-120-820050), for those looking to seek help.

In conversation with CSR stakeholders from some of India’s leading corporates, NGO partners, and Government bodies, Parveen Shaikh, Vice President- Operations, Mpower, stated, “Our stakeholder meeting was a powerful reminder of the collective responsibility we bear in addressing mental health challenges. With the steadfast support of our partners, Mpower is resolutely committed to extending affordable mental healthcare access nationwide. By 2030, our goal is to positively impact millions of lives, nurturing a mentally robust society. Through dynamic collaboration and innovative strategies, we’re poised to make significant strides in destigmatizing mental health. Together, we’re not just shaping policies; we’re shaping futures, building a brighter, healthier tomorrow for all.”