In a heartfelt initiative to mark World IVF Day, Yellow Fertility collaborated with local healthcare setups and nursing homes to organise free fertility camps across remote locations in Gurgaon and Kashmir. These grassroots collaborations played a vital role in reaching communities where infertility remains a taboo subject.
Attended by more than 300 couples, these camps offered completely free fertility consultations and screenings, including preliminary tests and expert advice from Yellow Fertility’s specialists.
The health camps created a safe and informative space for participants to address their reproductive health concerns. Key highlights included interactive awareness sessions that initiated judgment-free conversations around infertility addressing common causes, the right time to consult specialists, and debunking persistent myths, especially around female fertility and low AMH.
The sessions also explored the emotional and financial aspects of IVF. Additionally, attendees were introduced to the Yellow Contract, a transparent and all-inclusive IVF package designed to remove the fear of hidden costs and make fertility treatment more financially accessible for everyone.
Ambika Bhaik, CEO, Yellow Fertility & IVF, said, “These camps are testimony of our core belief that parenthood is a right, not a privilege. To commemorate World IVF Day, we wanted to go beyond just awareness and create real-world access to fertility care. The collaborations with local healthcare helped us reach deeper and break barriers of stigma, encourage open conversations, and provide science-backed fertility care to those who have silently struggled for years.”
She added, “The overwhelming response reaffirms our mission of compassionate, science-backed fertility care for all; regardless of geography or income. As we set out to open 100 centres by 2030, initiatives like these keep us grounded in our purpose and connected to the real needs of the people we aim to serve.”
During the camps, many attendees opened up about their long and silent battle with infertility. Some couples even expressed their gratitude for finally having a safe space to ask questions and seek solutions. As Yellow Fertility & IVF continues to expand access to ethical, empathetic reproductive healthcare, initiatives like these mark a step forward in normalising conversations around infertility.
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