India’s premium electronics retailer Vijay Sales has kicked off its much awaited Apple Days Sale, putting the spotlight firmly on the latest Apple lineup, including the newly launched iPhone 17 Pro. The sale began on December 28 and will continue until January 4, 2026, running simultaneously across more than 160 Vijay Sales retail outlets and its online platform.

The timing of the sale is significant. With year end spending, festive gifting and upgrade driven buying peaking, Vijay Sales is positioning Apple products as aspirational yet attainable through aggressive bank offers, exchange bonuses and loyalty rewards. The iPhone 17 Pro, which has generated strong buzz among Indian buyers, is emerging as one of the biggest draws of the sale.

For consumers who prefer a trusted offline buying experience along with online convenience, the Apple Days Sale combines both. Shoppers can visit physical stores for demos and instant pickup or place orders online, depending on availability.

iPhone 17 Pro Pricing, Discounts

During the Apple Days Sale, the iPhone 17 Pro in its 256 GB base variant is listed at a starting price of Rs 1,25,490. Vijay Sales is offering an instant bank discount of up to Rs 4,000, bringing the effective price down to Rs 1,21,490. Buyers can further reduce the cost through an exchange bonus of up to Rs 9,000, depending on the device being traded in.

Alongside the Pro model, the standard iPhone 17 is also part of the promotion, with Vijay Sales offering MyVS Rewards loyalty points worth a flat Rs 3,000. These points can be redeemed on future in store purchases, effectively lowering the overall spend. Other models such as the iPhone 17 Pro Max and iPhone Air are also covered under similar discount structures, making the sale relevant across price segments.

Older iPhone models continue to see strong interest, especially among value conscious buyers. Devices such as the iPhone 16, iPhone 16 Plus, iPhone 16E and even the iPhone 15 are available at reduced effective prices through a mix of instant discounts and exchange offers. This ensures that buyers upgrading from much older devices still have attractive options within the Apple ecosystem.

Discounts extend to MacBooks, iPads and Apple Watches

The Apple Days Sale is not limited to iPhones alone. Vijay Sales has announced substantial price cuts on MacBooks, iPads and Apple Watches, making it one of the broader Apple focused sales events of the season. The MacBook Air powered by the M4 chip is available with instant discounts of up to Rs 10,000, along with an exchange bonus of up to Rs 10,000, significantly reducing the entry price for Apple laptops.

iPad buyers are also well catered to, with discounts across the 11th generation iPad, iPad Air models with M3 chips and the iPad Pro lineup. These offers are likely to appeal to students, professionals and creative users who rely on tablets for work and study.

Wearables and audio products form another key pillar of the sale. Apple Watch Series 11, Apple Watch SE and Apple Watch Ultra 3 are all available with instant bank discounts and, in some cases, exchange benefits. AirPods and Beats audio products are also being offered at reduced prices, making accessories an easy add on purchase for customers already upgrading their main devices.

Bank Offers, Exchange Deals

A major attraction of the Vijay Sales Apple Days Sale is the wide range of bank specific offers. ICICI Bank and select other cardholders can avail instant discounts of up to Rs 10,000. HDFC Bank credit card users are eligible for instant discounts on EMI transactions above a certain value, while American Express and HSBC cardholders can access even higher savings on qualifying purchases.

Additional offers are available on cards issued by RBL Bank, OneCard, IDFC First Bank, AU Small Finance Bank, Yes Bank, BOBCARD, Punjab National Bank and DBS Bank. This broad coverage ensures that most buyers can find a payment option that works for them.

Vijay Sales has also confirmed that demo and open units of select Apple devices will be available at special prices, both in stores and online. These units are limited in quantity and will be sold on a first come, first served basis, making them particularly attractive for bargain hunters.

With an exchange bonus of up to Rs 10,000 and 0.75 per cent MyVS loyalty points on all purchases, the Apple Days Sale positions itself as one of the most value driven opportunities to buy Apple products in India. For shoppers eyeing the iPhone 17 Pro or planning a broader Apple upgrade, Vijay Sales is clearly aiming to be the go to destination this season.

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