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CSR: NIVEA shows its Care Beyond Skin by distributing “Thank You” NIVEA Creme tins to frontline workers

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As the world continues its fight against COVID-19, it is the indomitable spirit of the frontline workers, who have risked their lives to ensure our safety that has kept us going. Keeping close to its purpose of “Care Beyond Skin”, Beiersdorf and NIVEA India have partnered with United Way India to distribute special Thank You NIVEA Creme blue tins as a gesture of appreciation towards hardworking frontline workers in hospitals and police force
While COVID-19 created unprecedented challenges over the past few months, hospital staff and police personnel worked hard to selflessly extend their care towards others. Their extraordinary efforts continue even now as we may be facing a second wave of the pandemic. With Covid cases on the rise in some states, Covid care centres are being revived and the vaccination drive is being executed at a scale that is unparalleled. With lockdown restrictions being eased, police personnel are working hard to ensure that citizens adhere to the norms of social distancing and wearing masks.
Understanding that care goes beyond the skin, Beiersdorf, NIVEA India and United Way India have come together to distribute more than 2 lakh ‘Thank You’ NIVEA Creme tins. These will be given to the hospital frontline staff and police personnel to help keep their skin and hands well moisturised as they go about saving lives. Being on the frontline, their hands require extra care, protection and moisturization because frequent hand-washing and sanitizing can lead to extra dryness. The tins will be sent to various hospitals across the districts of Maharashtra, Tamil Nadu, Karnataka, Gujarat, West Bengal, Punjab and Delhi.
Speaking about this initiative, Neil George, Managing Director, NIVEA India, said, “‘Care Beyond Skin’ is the purpose of our company a through which we express our commitment to reach beyond our core business – taking care of people’s skin – and maximize our contribution to the society. With our global aid program under the same name ‘Care Beyond Skin’, we are  offering our support during this pandemic. Our donation of over 200,000 Special “Thank You” NIVEA Creme tins across the country, serves as an expression of our gratitude for the tireless work that medical professionals and police personnel have been doing in this difficult time.”
NIVEA India had previously donated hand sanitizers to government healthcare facilities in Gujarat. They are also partnering with United Way India to support one of the most affected districts by the pandemic – Tamil Nadu. Through their recent Covid Aid Program, the company aims to help the marginalized communities by providing relief for a variety of diverse needs ranging from nutrition to hygiene.
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