Mumbai, India: Savana is redefining purpose-driven fashion with the launch of its latest collection, “Pawfect Cause”, a unique blend of style and social impact. This initiative is a testament to the brand’s commitment to corporate social responsibility (CSR), seamlessly integrating fashion with compassion.
The “Pawfect Cause” collection is designed for pet lovers and conscious consumers who believe in making a difference. A portion of the sales from this collection will be donated to Charlie’s Animal Rescue Centre (Charlie Foundation), an NGO dedicated to the rescue, rehabilitation, and care of stray and abandoned animals.
Through #PawfectCause, Savana aims to drive awareness about animal welfare while empowering consumers to contribute meaningfully through their fashion choices. This initiative reinforces the brand’s dedication to ethical fashion and socially responsible business practices, ensuring that every purchase supports a larger cause.
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