Prayagraj, India: Axis Bank, one of the largest private sector banks in India, has launched a series of impactful initiatives at Kumbh Mela in Prayagraj to create a seamless and secure experience for millions of devotees attending the sacred event. Recognizing the scale and significance of one of the world’s largest religious gatherings, the Bank has integrated on-ground assistance, financial accessibility, and large-scale awareness programs to empower millions of pilgrims in both physical and digital realms.
The Bank is going beyond traditional to offer a series of service-driven initiatives to prioritize pilgrim welfare, digital security, and sustainable solutions.
1. Awareness Drive on Cybersecurity: SanskritPassword.com & DevanagariPIN.com
With increasing cyber threats, Axis Bank had recently introduced SanskritPassword.com, a platform that leverages the complexity of Sanskrit to generate secure passwords, thereby reducing vulnerability to cyberattacks. To spread awareness around the platform, Bank has organized live demonstrations and distribution of QR code-enabled keychains at the Mela that link users to the website, simplifying secure password creation. This initiative, running for 25 days across Axis Bank branches and designated kiosks, aims to educate pilgrims on digital safety.
Additionally, Axis Bank has introduced DevanagariPIN.com, an innovative tool to enhance banking security. This tool allows users to create personalised and secure PINs by converting meaningful words into numerical codes using the Devanagari script.
2. On-Ground Assistance: Help Desks at Axis Bank Branches
Further strengthening its on-ground support, Axis Bank has set up dedicated help desks across its 11 branches in Prayagraj. These desks serve as a key resource for pilgrims, providing guidance on navigation within the Mela, financial assistance including currency exchange, and general information to enhance their overall experience.
3. Deployment of Mobile ATM Van & Cloth Bag Vending Machines –
Axis Bank has deployed a Mobile ATM Van within the Mela area, enabling easy access to cash withdrawals, currency exchange, and coin distribution. Operated directly from the Bank’s currency chest, this initiative will ensure seamless financial accessibility for devotees.
Additionally, to promote sustainable practices at Mela, Axis Bank has partnered with Nagar Nigam Prayagraj to install four cloth bag vending machines at high-footfall areas, encouraging devotees to choose eco-friendly alternatives for carrying essentials.
4. Driving Digital Awareness: Collaboration with RBI for CBDC Education –
In collaboration with the Reserve Bank of India (RBI), Axis Bank is also participating in a five-day awareness drive on Central Bank Digital Currency (CBDC) where two Bank representatives are stationed at the RBI camp within the Mela to educate the devotees on digital currency and fraud prevention measures.
5. Protecting Pilgrims from the Cold: Woollen Cap Distribution –
As part of its efforts to support devotees in challenging winter conditions, Axis Bank is distributing 80,000 woollen caps at strategic locations in Kumbh Mela, including ghats, akharas, bank branches, and kiosks. A dedicated team of the Bank is overseeing distribution to ensure maximum reach.
Speaking about these initiatives, Arnika Dixit, President & Head – Branch Banking, Axis Bank said, “It is an absolute honor for Axis Bank to serve the millions of devotees attending Kumbh Mela 2025, a gathering that embodies faith, devotion, and the collective spirit of togetherness. At Axis Bank, we believe that true service goes beyond transactions—it is about enabling experiences, fostering security, and empowering every devotee who embarks on this spiritual journey. With these initiatives, we continue to uphold our commitment to financial inclusion, digital empowerment, and community welfare, making the Kumbh Mela 2025 experience safer, more convenient, and spiritually enriching for millions of pilgrims.”
By integrating financial accessibility with on-ground assistance, digital security, and sustainable solutions, the Bank is ensuring that devotees can focus on their spiritual journey without concerns about safety or convenience. As millions gather for this sacred occasion, Axis Bank remains steadfast in its mission to support and empower communities, reinforcing its role as a trusted partner in moments that truly matter.
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