CSR: Baby Product brand, R for Rabbit in Association with Jeep India Collaborates to promote its Social Campaign on Child Safety
R for Rabbit, one of India’s leading baby product brand, announces its association with Jeep India launching its Social campaign #ChildSafetyMatters to address child safety during road travel. To amplify the campaign for wider reach, the video features social media sensation and dancing star from Mumbai Police Havaldar Amol Kamble. The video aims at educating parents and guardians about the importance of road safety for children and the necessity of using seat belts or car seats while travelling.
R for Rabbit and Jeep India unveiled the campaign on their YouTube channel and their social media platforms. The 60-second video showcases how new-age parents are abiding by traffic laws and are conscious about road safety for themselves and their kids. Amol Kamble plays the role of a traffic police Havaldar who salutes the parents on behalf of the Police department with his various dance move gestures and conveys the message that according to the Indian Motor Vehicle Act 2019, it is necessary to drive safely for yourself and your kids.
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