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May 25, 2025
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World Humanitarian Day 2020: Salute #RealLifeHeroes

By
Kasmin Fernandes
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Humanitarians make the world more livable. Many of these heroes risk their lives to protect refugees and victims of crises all over the world. Firefighters putting out forest flames, rescue workers delivering food in floods and earthquakes, doctors delivering babies in the middle of a war, or health workers going out on a limb to treat COVID-19 patients, and countless other humanitarians’ stories are being told on World Humanitarian Day 2020.
The UN General Assembly adopted August 19th as World Humanitarian Day five years after a gruesome bombing in Baghdad on 19 August 2003. The attack on a hotel killed no less than 22 humanitarian aid workers. The blast took the life of Sergio Vieira de Mello, a charismatic Brazilian UN diplomat. Much of his career was devoted to defending human rights and protecting refugees. This day pays tribute to his legacy and the work of countless humanitarian aid workers like him.

Theme of World Humanitarian Day 2020

World Humanitarian Day has a different theme every year, which puts the spotlight on a unique aspect of aid workers who are passionate about the protection and dignity of people. The theme for World Humanitarian Day 2020 is paying a tribute to real-life heroes who’ve put everything on the line in an effort to help others.
Since the pandemic is the biggest challenge to humanitarian work in every corner of the globe, the #RealLifeHeroes campaign focuses heavily on what prompts these humanitarians to do what they do despite the risks associated with COVID-19 infections. These are people who are delivering food to the needy and the hard-to-reach, sheltering young girls and boys in remote areas, volunteering in refugee camps, reaching out to the people affected by the floods in Assam and Bihar, all despite the looming threat of coronavirus.

Top humanitarian organisations in India

Among the oldest humanitarian organisations in the subcontinent is Indian Red Cross (IRCS). From disaster response in floods, droughts and earthquakes to blood donation and welfare programmes, IRCS covers a wide gamut. SEEDS (Sustainable Environment and Ecological Development Society) is another veteran NGO reaching out to the unseen for 25 years. It provided 3.7 million meals in the midst of the pandemic. SEEDS teams are currently engrossed in rescue and relief work for people in Assam affected by the floods. Amnesty International India is the country unit of Amnesty which defends human rights and justice for all.

Only 27% of Anti-Human Trafficking Units are functional

By
The CSR Journal
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A study conducted by Sanjog, a technical resource organization, and Tafteesh, a coalition of lawyers, activists, social workers and survivor leaders, on assessing the operational competence of Anti-Human Trafficking Units (AHTUs) across India revealed that only 27% of the AHTUs are functional and only 51% being notified with all the power and resources. The study was spearheaded by 5 lawyers who filed RTIs in 33 States and Union Territories out of which only 22 States and Union Territories responded.
This study collated data between 2010-2019 with the objective of evaluating the effectiveness of the AHTUs to find out the number of AHTUs actually notified by State/UT Governments, the district-wise breakup of these AHTUs and various aspects of how they functioned and trained their officials.
Responses from 16 States and UTs showed that 225 AHTUs are set up only on paper with no centralised process to notify them. Further, the number of notified AHTUs in many states/UTs were much less than the number of AHTUs that states/UTs claimed were operational. Most of the AHTU postings were only seen as ‘notional’ offices occupied by near-retirees or police officials taking on ‘punishment postings’.
Pompi Banerjee, a psychologist and researcher at Sanjog and a member of Tafteesh said, “As a result of the pandemic, many people are facing job loss and financial hardship. This makes them more vulnerable to trafficking. Therefore, it is important to understand the effectiveness of the AHTUs, especially when the Ministry of Home Affairs issued an advisory asking the States and UTs to set up new AHTUs and upgrade the existing ones and saying that INR 100 crore have been allocated from the Nirbhaya Fund in this regard. As specialized police units, AHTUs are extremely important in the anti-trafficking system. They are the main grassroots-level unit investigating trafficking cases, rescuing survivors, and aiding the prosecution of offenders across the country.”
The study also found that only seven states/UTs (Bihar, Kerala, Nagaland, Rajasthan, West Bengal, Tamil Nadu and Uttarakhand) have AHTUs covering all their districts. All the other states either have AHTUs in half or less of their districts, with Andhra Pradesh and Chhattisgarh having the lowest coverages of AHTUs with 30% and 25%, respectively. Also, it’s alarming that 51% of the states were unresponsive to the questions of establishing AHTUs.
Kaushik Gupta, Advocate, Kolkata High Court also heading the legal team of Tafteesh said, “The merit of any criminal case lies on the quality of evidence that the investigation provides. In my experience of having researched and worked with over 200 cases, I find that officers from local police stations are unable to conduct robust investigations and the same cases, when transferred to AHTUs have a much better impact and helps in prosecution. I can’t say if AHTU officers are better trained or more skilled, but prima facie, they have the time, resources and systemic support to do a diligent job.”
Asma Mollya, member of Utthan and a community leader in ILFAT said, “Many of us can attest to the fact that AHTUs are critical offices in the anti-trafficking system, as they are an investigative agency. The officers from AHTUs are much more patient, respectful, trained and focused on their investigation, gathering strong evidence to successfully punish traffickers in court. We have had improved experiences of the criminal justice system, when AHTUs were available to investigate our cases.”
The functions of AHTUs primarily include registering cases of human trafficking, conducting raid and rescue operations for survivors of trafficking, carrying out investigation on all aspects of the crime, collecting evidence, effectively prosecuting traffickers, collecting, disseminating and utilising intelligence on human trafficking and the sharing of information on traffickers to concerned law enforcement agencies.
Human trafficking for the purpose of commercial sexual exploitation can invoke legal provision of the Indian Penal Code, 1860 (‘IPC’), the Immoral Traffic (Prevention) Act, 1956 (‘ITPA’) and the Protection of Children from Sexual Offences Act, 2012 (‘POCSO’). Complaints of human trafficking can be made before the local police, who ideally have to transfer such cases to the jurisdictional AHTU.

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India contributes over $15 million to India-UN Development Partnership Fund

By
The CSR Journal
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As developing countries across the world struggle to prevent their achievements in public health, poverty reduction and social wellbeing from being suffering a setback, the need for mutual support and cooperation is greater than ever. It said that against this backdrop, the Indian government has renewed its commitment to supporting fellow developing countries in their national developmental priorities across all the Sustainable Development Goals (SDGs).
India has contributed USD 15.46 million to the India-UN Development Partnership Fund, underscoring the country’s commitment to supporting developing nations in their developmental priorities across all the Sustainable Development Goals (SDGs).
India’s Permanent Representative to the UN Ambassador T S Tirumurti handed over a cheque of USD 15.46 million to the United Nations Office for South-South Cooperation (UNOSSC) Director Jorge Chediek at a low-key ceremony held within social distancing guidelines at the Permanent Mission of India to the UN on Tuesday.
The tranche of USD 15.46 million includes USD 6 million to the overall fund, in which all the developing countries are eligible for partnership, and USD 9.46 million dedicated to the Commonwealth countries.
The India-UN Development Partnership Fund is managed by the UNOSSC and implemented under the leadership of partner developing countries leveraging the strengths of United Nations Agencies, Funds and Programmes.
“The India-UN Fund has accomplished remarkable results in its initial years,” Chediek, Envoy of the Secretary-General on South-South Cooperation, said, adding that “India’s renewed commitment to continue growing the fund, its portfolio of impactful projects and its partnership network is true South-South solidarity and a demonstration of India’s leadership in combatting the challenges facing the world’s most vulnerable.” The UNOSSC said in a statement that the “call for solidarity among countries of the South has found a magnified echo in the context of the COVID-19 pandemic.
Since the fund’s inception in 2017, as many as 55 projects and proposals have been approved to date with a total contribution of USD 41.8 million towards a USD 150 million multi-year pledge.

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IPL Team Rajasthan Royals to carry Sanitary Pads Brand Logo on Jersey

By
Hency Thacker
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Periods have been a major taboo in India. The hush-hush around the topic has made it difficult to address the issues surrounding it. Breaking the taboo, Indian Premier League (IPL) cricket team Rajasthan Royals has brought the limelight back on the subject of periods.

Menstrual Hygiene Issues in India

Issues pertaining to periods involve issues related to women’s health and menstrual hygiene. Periods are considered to be dirty by many sections of the society. Because of this, conversations about safe menstrual practices are shied away from. Women are not aware of the options available to them – such as sanitary pads, menstrual cups, tampons, etc. – during menstruation. Many women still use old cotton cloth which is reused after washing and is kept to dry in the absence of sunlight, leaving it moist and unhygienic for use. In many parts of the country, women even use ashes, newspapers, dried leaves and husk sand to absorb the blood flow during periods.

Breaking the period taboo

While females are educated about menstruation at a young age to prepare them for the time when they would start menstruating, men are left ignorant for as long as possible. Such communication gap leaves ignorant and insensitive to menstrual issues and women embarrassed about them. The only way to bridge this gap is to address it and normalize it by talking about it openly. It is important for men to be educated about menstrual health and for women to help them understand that there is nothing unnatural, dirty or embarrassing about menstruation.
Indian Premier League (IPL) cricket team Rajasthan Royals, in a bold move, has signed a sponsorship deal with a sanitary pad brand Niine for 2020 tournament and revived the conversation on female menstruation among men.
“Cricket undoubtedly is the most-watched sport in the country and provides the perfect platform to address health and drive social change,” the Royals said in a statement.
The Niine logo will be on the back of the player jerseys for the tournament.

“Rajasthan Royals are poised to be the vehicle that will help educate men through the IPL 2020 season by building not only awareness but also understanding on a grand scale,” the statement by Rajasthan Royals added.

CSR: Mira-Bhayandar residents use innovation to protect stray animals

By
Kasmin Fernandes
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Independence Day 2020 was a celebration of freedom not only for human citizens but also for stray dogs and puppies on the streets of the Mira Road-Bhayandar area in Maharashtra. Mira-Bhayandar residents who are volunteering with the NGO People with Paws and Wings took to the streets for a citizen social responsibility (CSR) drive.

Mira-Bhayandar residents on collaring drive

While the rest of us enjoyed I-day in quarantine at home, these responsible citizens from various walks of life went on a street drive to fit reflective radium collars to protect stray animals from road accidents. These citizen volunteers also celebrated Friendship Day with their furry friends; they fed more than 1400 street animals of all kinds.
Street dogs are at risk of being run over by speeding vehicles, especially at night in the absence of street lighting. Reflective radium collars is a made-in-India innovation with the possibility of saving countless such lives. The collars around the animal’s neck reflect the headlights and glow in the dark so that motorists can spot the canine from far away and avoid injuring them. The base is made from waterproof material so the pups will stay dry in the rain too.
Members and volunteers from People with Paws and Wings regularly feed, medically treat and spay strays. They took up this initiative with enthusiasm since it would save countless innocent dogs and pups from serious injuries or becoming roadkill. Nearly 200 canines were fed and fitted on I-Day.

Volunteer-speak

Shiv Sena leader Moses Chinappa has been supporting the group of citizen volunteers ranging from doctors and corporate executives to college students. Says volunteer Abhilash Nair who works at an ad agency in Mumbai, “Doing my bit for these animals was a great way to spend Independence Day. They are in need of more help during this pandemic and the quarantine.” Nair is also part of a citizen-led group of animal lovers called Pawsome, which regularly feeds street animals and helps them get adopted.
Socially conscious citizens like these Mira-Bhayandar residents are moving out of their comfort zones in the pandemic to fulfill their CSR for all living beings. What can be more selfless?

Akshaya Patra Foundation and Cadila Pharma help 3000 students Through Mid-day Meals

By
The CSR Journal
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Cadila Pharma in association with Akshaya Patra foundation distributed kits with essential food items to the families of 3000 students in the month of July and August to continue providing healthy meals to these students.

The Akshaya Patra foundation and Cadila Pharmaceuticals have been sponsoring the unlimited mid-day meals for 10,863 students studying in 38 Government Primary Schools of Ahmedabad and Gandhinagar districts.

“Akshaya Patra and Cadila Pharmaceuticals have had a long association. Thousands of communities were affected when the country went under lockdown. One of the affected communities were children of govt. schools that were deprived of nutritious mid-day meals. We appreciate the support extended throughout by Cadila Pharma,” said Raya Rama Dasa, Vice President, Akshaya Patra foundation

These children belong to families with weak economic status and have limited access to educational and health resources. Since the lockdown, many families were affected, especially the kids as they could not go to schools and avail the mid-day meals. This caused a loss of not only education but their health suffered.

“By caring for the community we ensure that the care continues for all, an ethos we sincerely believe in. We launched this initiative in July and want to reach all 10,863 students and make sure they can have healthy meals. This program has been initiated in association with the collector office, education department and local panchayat of various villages along with Akshaya Patra Foundation. We have currently touched primary schools of Kaptanpura, Moti Bhoyan-1&2, Bhimasan village and many others in Gandhinagar and Bharuch and plan to reach more in the coming months” said B.V. Suresh, Head of Corporate Social Responsibility, Cadila Pharmaceuticals Ltd.

The essential kits contain 11 grocery items (Tur Dal, Desi Chana, Cottonseeds Oil, Red Chilly Powder, Turmeric Powder, Dhaniya Powder, Mustard Seeds, Salt, Jaggery, Roasted Groundnut, Roasted Chana). This kit comes as an addition to wheat and rice being distributed by the government. The parents of these students were called for collection of these kits. The distribution is done in slots to avoid crowding and maintain social distancing. Along with the items, guidelines to protect oneself from COVID-19 printed in the local language are also being distributed to raise awareness.

Cadila Pharma has always been active with its CSR initiatives. In the month of June, Cadila Pharma distributed more than 5000 essential kits, sanitizers, and masks to those affected by lockdown. In addition to this, the Kaka-Ba hospital, a charitable hospital in Hansot district, Ankleshwar has been treating patients free of cost for their illnesses. Cadila Pharma is an active contributor to child education initiatives, has planted more than 80,000 trees in the past year and has been involved in the development of villages.

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Top Indian Companies Funding CSR in Rural Development

By
Kasmin Fernandes
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The soul of India lives in its villages. Corporate social responsibility is actively engaged in giving wings to this soul by funding rural development in a structured manner.

CSR in rural development

Numerous long-running CSR programmes, from HDFC Bank’s Holistic Rural Development Programme to ITC’s Mission Sunehra Kal are making progress in sustainable rural development.
These companies work in tandem with government schemes and various ministries apart from nonprofit organisations, implementing partners, agencies and strategic CSR experts to execute the plan. We give you a glimpse of the social projects by top Indian companies funding rural development today.

ITC Group

Social investment is as crucial for this company as its growth investments, hence ITC Group’s large-scale Social Investments Programmes that have now come to be known as SIPs, which form the backbone of MSK (Mission Sunehra Kal). MSK aims at building rural capacity in partnership with local communities to develop water and forest resources, open up new non-farm livelihoods, empower women, expand primary education, and drive future skilling in India.
For example, the Sustainable Agriculture initiative makes farmers climate-smart. The programme focuses on strengthening resilience of small and marginal farmers to climate risks by reducing cost of cultivation, improving productivity, and restoration and replenishment of depleted natural resources. At the moment, 3.95 lakh acres are covered under the programme. Last year, 4,747 Farmer Field Schools and Choupal Pradarshan Khets benefited around 1.34 lakh farmers.
The group’s Agri Business has pioneered the ‘Village Adoption Programme’. It covers 250 model villages in Andhra Pradesh, Karnataka, Telangana and Rajasthan. This initiative funding rural development is aligned with Prime Minister Narendra Modi’s SAGY (Sansad Adarsh Gram Yojana) for holistic rural development.

Mahindra & Mahindra

M&M won the National CSR Award for National Priority Area Agriculture and Rural Development for Integrated Watershed Management Programme (IWMP) in MP Ceremony, organised by the Ministry of Corporate Affairs. IWMP is a Private Public Partnership model with the Government of Madhya Pradesh in Bhopal, and in Hatta with the National Bank for Agriculture and Rural Development (NABARD), to increase the groundwater table of the region. Implemented in 48 villages (35 villages in Bhopal and 13 villages in Hatta), this project will help increase agricultural productivity and improve overall standard of living, benefitting 38,447 people residing in these villages.
Through Mahindra Hariyali, the Mahindra Group planted 1.52 million trees, which contributed to building green cover and protecting biodiversity in the country. Of these, 1.13 million trees were planted in the Araku valley, which besides greening the environment also provided livelihood support to tribal farmers growing coffee and fruit-bearing trees in this region. Of the 1.52 million, the plantation of 1.32 million trees was done by the company.
Through the Wardha Farmer Family Project and Krishi Mitra Project, the company continued to support small and marginal farmers by training them for effective farming practices including soil health, crop planning, creating model farms with biodynamic farming practices, and increasing the water table with a view to increasing crop productivity.

HDFC Bank

Holistic Rural Development Programme (HRDP) is HDFC Bank’s flagship project within the CSR umbrella, Parivartan. It was developed with the belief that Rural Development is central and significant to the nation’s economic development.
The rural population is predominantly engaged in agriculture and completely dependent on rainfed irrigation. The programme identifies and addresses the critical needs of each village adopted as part of the programme. There are multiple interventions designed in consultation with the village community and other stakeholders.
These initiatives are in line with the Adarsh Gaon Abhiyan of the Government of India and the UN SDGs. The critical needs of the chosen villages are first identified and addressed in consultation with the village community and other stakeholders. The initiatives are designed on the basis of their needs and openness. All programmes are continuously monitored and assessed for performance and inconsistencies if any, in terms of funds or execution is flagged off.

Hero MotoCorp

Hero MotoCorp CSR takes a friendly approach towards rural development rather than a high-handed one that corporates are notorious for. The regions where CSR programmes are implemented fall in the operational area of the company’s plants and manufacturing units. Hero ‘We Care’ tries to make a positive influence on the aspects of healthcare and basic infrastructure needs like access to power and water.
The CSR department works with implementing partners and agencies to make rural women self-reliant and encourage entrepreneurship. Apart from providing villages with basic healthcare facilities and revamping the schools in their villages, the company has been engaged in doing need-based interventions as well as following such practices which help in making villages self-sustainable. Some of the major interventions include the rebuilding of public health centres and community health centres, development of community centres, rebuilding hand pumps, water filters and roads. Additionally, Team Hero organises animal check-up camps for livestock of communities and also conducts workshops with farmers on how to have better food produce.

Tata Group

Transforming Rural India (TRI) is a Tata Trusts initiative that works to trigger a large-scale transformation of villages in regions of endemic poverty, especially in Madhya Pradesh, Jharkhand and Chhattisgarh. TRI’s long-term goal is to reach 100,000 villages in 1,000 blocks transforming 200 million lives.
The CSR programme’s landmark achievements include implementing health and nutrition-focused interventions across 342 villages in Madhya Pradesh, covering 1,035 habitations; 710 community volunteers, trained in community-led protocols, initiated discussions covering 2,070 women groups in their respective villages. An MoU was signed with the Department of Education to facilitate engagement with teachers and schools. Direct support was facilitated to 198 schools and 731 community volunteers who were engaged with village organisations and School Management Committees.
‘Kushal Kisan Abhiyaan’ is an initiative for the rapid adoption of commercial agriculture using rural media channels, in three blocks of Jharkhand, covering almost 7,000 farmers. About 630 farmers increased their incomes by over Rs. 1 lakh; 98 agri-entrepreneurs were engaged as Value Chain Actors to facilitate rapid adoption of commercial agriculture.
TRI has launched the ‘Sarathi’ platform to support youth aspirants in villages in Madhya Pradesh, Jharkhand and Chhattisgarh, towards making informed career choices and connecting them to a screened pool of Training Service Providers (TSP). Agreements were signed with 7 well-known TSPs; partnerships are being explored with microfinance institutions to provide credit for self-funded training programmes that offer better career opportunities. TRI catalysed government action through the preparation of conservation-cum-development plans for particularly vulnerable tribal groups with annual Rs. 1 billion funding for rural development, along with the Tribal Welfare Department of the Government of Madhya Pradesh.

NTPC

India can’t progress unless the rural communities prosper. That’s why NTPC spent INR 34.81 crores on funding rural development in 2018-19 alone. NTPC CSR in rural infrastructure includes building community halls and centres, road repair, distributing solar lights, dam repair and village infrastructure. Six mini solar power plants and over a thousand solar street lights were installed in 2019. NTPC has started the construction of community halls in Vivekanand College (Dhanbad); Brahmani village in Maharashtra. A total of 27 community centres were constructed and 40 km of roads were repaired last year.

Aditya Birla Group

For over 50 years now, the Aditya Birla Group has been involved in welfare driven initiatives that distinctively impact the quality of life of the rural poor. The Group implements social welfare in 7,000 villages, reaching out to 9 million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development, chaired by Rajashree Birla.
Model Villages is a transformative project under their rural programme for which the conglomerate has chosen 300 villages. In a five-year timeframe, the villages will be self-reliant in every aspect, moving out of the ‘below the poverty line’ status. So far, more than 90 villages in India’s hinterland have already reached the level of model villages. These are located in Tamil Nadu, Karnataka, Chhattisgarh, Maharashtra, Gujarat, Madhya Pradesh and Rajasthan.

‘UN stands ready to provide humanitarian support to flood-affected in India’

By
The CSR Journal
-
The United Nations stands ready to provide humanitarian support to the most vulnerable and flood-affected in India, a spokesperson for the UN Secretary General has said.
“In India, the monsoon has reportedly claimed more than 770 lives. According to authorities, more than 500,000 people have been evacuated. The UN stands ready to provide humanitarian support to the most vulnerable and affected communities in India,” Stephane Dujarric, Spokesman for the Secretary-General Antonio Guterres said.
Giving an update from UN humanitarian colleagues on flooding in Asia, Dujarric said in Bangladesh, people are experiencing the worst and longest monsoon flooding in years, with a quarter of the country being inundated. At least 5.4 million people have been affected by severe flooding, with 11,000 households displaced and 135 people killed, he added.
The flood situation in Assam remains critical with most of the rivers including the Brahmaputra flowing menacingly above the danger mark. The water level of the Barak River, which flows through Cachar district in the state, too, has been on the rise in recent days. The floods have affected 24 districts, damaging 109,600.53 hectares of crops and affected over 24 lakh people in the state, according to the flood situation report by the Assam State Disaster Management Authority. It added that the rising water levels have affected a total of 2,254 villages.
Humanitarian partners are working with the Government of Bangladesh to provide food, shelter, clean water, hygiene supplies and other supplies to the flood-affected in India and Bangladesh. A USD 40 million response plan has been launched to help the more than one million of the people most in need in the country.

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CSR News: Nutrition programme for 35 ‘Pourakarmikas’ in Bengaluru

By
The CSR Journal
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With the increasing cases of Coronavirus reported, most of us are compelled to stay indoors to ensure social distancing and safety and be less prone to contracting the dreaded virus. Pourakarmikas, unlike us, bear the task of keeping our city clean and remain exposed to the environment. It is of utmost importance for these social warriors to maintain physical wellbeing and undergo deworming once in six months to boost immunity.
For this purpose, A&A Foundation in association with Halasuru Residents Welfare Association (HRWA) has launched a Nutrition Programme for 35 ‘Pourakarmikas’ from Ward 90 near Kalyani Halasuru Lake in Bengaluru. With an aim to ensure their complete wellbeing, the Foundation under its CSR initiative “Vrddhi” is providing Enlightlife 365 Halerich 1 Enlightlife Superfood Metabolism and Immunity Booster Kit, free medical consultation and necessary blood tests thrice a year as part of the Nutrition Programme.
A&A Foundation plans to carry out similar activities to all the wards in Bengaluru through its Vrddhi CSR connect programme.
The event was graced by Mamatha Saravana, Corporator – Ward 90, Mr Mahendra Jain, President – HRWA, Mohankumar P K – Vice President – HRWA, Dr. Govardhan, PhD, Senior Food Scientist – Enlightlife and Dr. Navneet Motreja – Care on Call. Mahendra Jain – President of HRWA & Mohankumar P K – Vice President of HRWA who initiated this outreach healthcare support programme said, “On our 74th Independence Day, we are pleased to announce the launch of this nutritional program for our hardworking Pourakarmikas that offers an awareness programme, health check-ups and nutritional food supplements to ensure their holistic wellbeing. I am sure, through this CSR programme, we will be able to help them improve their overall health and be able to defend themselves from COVID-19 and other chronic lifestyle diseases.”
Speaking on the importance of maintaining a good personal hygiene, especially during waste management for the Pourakarmikas, Dr Govardhan, Ph.D, Senior Food Scientist – Enlightlife said, “One needs to realise that our daily basic habits like brushing, taking baths, washing our hands with soap before and after eating, and using toilets, etc. have a significant impact on our health. These simple yet basic habits, if followed religiously, can make a big difference to protect us from Covid-19, take care of our personal health and hygiene is vital to avoid infection.”
The event witnessed flagging off the Indian Tricolour Flag by the dignitaries and honouring five COVID warriors followed by a special training program on Hygiene and Waste management. Additionally, Vrddhi protein chocolates were distributed to all participants at the venue.

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Home learning CSR initiative: ‘Karona Thodi Masti, Thodi Padhai’

By
The CSR Journal
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Welspun Foundation for Health & Knowledge is the CSR arm of Welspun Group. It has launched a home learning initiative ‘Karona Thodi Masti, Thodi Padhai’ in order to provide continuous education for government school students in Anjar, Valsad and Bharuch, during the pandemic.
The company has already enabled education for 7500 students across 30 government schools so far and is looking to expand its outreach to include more students within the district. This effort is an extension of Welspun’s flagship CSR programme ‘Wel-Accelerate’ that aims to promote the importance of education amongst children and the community at large. Through this new initiative, Welspun aims to leverage its technology tools and digital content to introduce education packages that encourage and support continued learning in a fun and engaging manner.
Welspun Foundation has interacted with over 100 primary teachers of government schools, across the three districts to discuss the various challenges and suggestions for creating the home learning programme. Taking those into consideration, the programme will use both offline and online platforms to ensure the students not only learn in a fun way but also be able to complete their syllabus as per NCERT guidelines. It includes teachers creating worksheets on various subjects for the students to enable schooling at home and also a WhatsApp and SMS series to enable parents or older siblings to engage children in project-based activities focused on a variety of topics such as math, science, English, art, music and theatre.
Dipali Goenka, Trustee, Welspun Foundation said, “Welspun has always been at the forefront of encouraging and enabling children’s education with its marquee programme ‘Wel-Accelerate’. Taking cognizance of the disruptions caused by the ongoing pandemic to India’s educational system, we have launched a home learning initiative ‘Karona Thodi Masti, Thodi Padhai’. At a time when our teachers are working endlessly to ensure COVID-19 doesn’t act as a barrier to education, this initiative will aid and enable them through a structured, technology-backed and extensive programme.”
Being a purpose-led organization, Welspun’s corporate social values and community welfare initiatives are enshrined in the three E’s which stand for Education, Empowerment and Environment & Health.

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