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June 5, 2025
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CSR News: Ramky Enviro opens Construction & Demolition waste recycling plant in Hyderabad

By
The CSR Journal
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Ramky Enviro Engineers Limited and Greater Hyderabad Municipal Corporation today announced the launch of a new Construction & Demolition (C&D) waste recycling plant in Jeedimetla, Hyderabad.
Ramky Enviro Engineers Ltd (REEL), a KKR-backed company, is a provider of comprehensive environment management services. REEL offers a whole gamut of environmental services and infrastructure solutions under various categories such as Waste Management, Waste to Energy; Recycling, and Environmental Solutions such as remediation, ETPs and wastewater treatment. The Jeedimetla plant is another step in the company’s CSR efforts to help address the low C&D waste recycling rate of the country.

The Jeedimetla C&D waste recycling plant is a processing facility fully equipped to handle the collection, transportation, processing and management of C&D waste generated in and around Hyderabad. The plant has the capacity to process up to 500 tonnes of C&D waste for recycling per day. It will operate under a public-private partnership model.

Goutham Reddy, MD & CEO, Ramky Enviro Engineers Limited, said: “This new C&D plant, equipped with a processing capacity to handle up to 500 tonnes of waste, will help the city build up its waste recycling capabilities to address the long-standing issue of construction debris dumping on roadsides, open plots, and other places. While it will be a relief to the city which will clear roadside heaps and heaps in parks and open places in the city, it is able to recycle and recover more than 90% of the materials collected. We are proud to partner with GHMC in inaugurating this plant for the city of Hyderabad.”
Recent research by the Centre for Science and Environment (CSE) reveals that India only manages to recover and recycle about 1% of its C&D waste. “To improve C&D waste recycling and management in India, our country and its cities will need many more such facilities. Ramky Enviro is committed to working with our partners and the authorities to launch similar plants across the country with the aligned objective of building a clean and green environment with high standards of liveability for generations to come,” Reddy added.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content

Maharashtra CM Uddhav Thackeray flags off #GiveWithDignityTM CSR drive

By
The CSR Journal
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A global pandemic. A nation-wide lockdown. A humanitarian crisis. Natural Calamities. All in a short span of 7 months. To support India get back on its feet – with sheer grit and resilience Mukul Madhav Foundation with CSR support from Finolex Industries launched its drive. #GiveWithDignityTM is serving grocery and hygiene essential kits to more than 70,000 households across 24 states with a hope to spread joy and happiness, this festive season.
Maharashtra Chief Minister Uddhav Thackrey inaugurated and flagged off the CSR drive on November 7, 2020 in Mumbai at the Matoshree Sports Club. Others present at the drive were Adv. Gauri Chhabria, Paul Abraham, CEO, Hinduja Foundation, B R Mehta, Vice President, Finolex Industries, and Sanjay Asher, Director, Orbit and Subash Desai, Sr. Leader of Shiv Sena and Minister of Industries Maharashtra.

What is #GiveWithDignityTM?

20,000 kits are being distributed between October 25th and November 13th across 20 districts of Maharashtra (Mumbai, Pune, Amravati, Beed, Osmanabad, Vidharb, Marathwada, Gadchiroli, Washim, Ratnagiri, Palghar, Buldhana, Parbhani, Nashik, Solapur, Sangli, Satara, Ahmednagar, Aurangabad and Jalgoan). These kits for Maharashtra have been sponsored by IndusInd Bank, Finolex Industries and Mukul Madhav Foundation.
The beneficiaries belong to marginalized communities who have been identified with the help of NGOs, like-minded friends, well-wishers of the Foundation along with the support of local District Administration. Majority of the kits’ contents have been procured from SHGs, MSMEs and other NGOs. The ration supplies have been sourced from Purti Group, Maandeshi Foundation and Star Foods. Masks have been made by CYDA (Centre for Youth Development and Activities) and SOBATI, Baramati have sent sanitary napkins.
Nitin Gadkari, Minister of State for Road Transport and Highways, Minister of Shipping and the Minister of Micro, Small and Medium Enterprises in the Government of India applauded the NGO and its effort of empowering small local businesses.
Within the first two months of the pandemic, MMF had supported nearly 80,000 daily wage earners with grocery essentials and cooked meals. Reaching out to the many displaced families across West Bengal, Assam and Maharashtra, the foundation assisted to rescue and rehabilitate those affected by Cyclone Amphan, Cyclone Nisarga and floods across Assam.
Finolex Industries Ltd, CavinKare, Marico, Hinduja Foundation, Nestle, Indorama, IndusInd Bank, Ashok Leyland, Gulf Oil and other corporates have willingly come forward this Diwali to #GiveWithDignity
Ritu Prakash Chhabria, Managing Trustee, Mukul Madhav Foundation said, “What was a dream 9 weeks ago has transformed into reality and will culminate on Diwali. #GiveWithDignityTM is an emotion that has strived to empower SHG’s & MSME’s while in turn ensuring those who have lost their livelihood are provided with basic grocery and hygiene essentials. The power of collaboration has brought some of the leading brands to join hands with us and support us in our mission to spread hope and happiness this festive season. I am indebted to all those who have had faith in the work we do and lent us their support thereby rippling the benefit to many more.”
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content

CSR of ACT Fibernet donates modular ICU units to Tamil Nadu Government for COVID-19 patients

By
The CSR Journal
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As novel coronavirus continues to spread, ACT Fibernet in its effort to help combat COVID-19, joined hands with the Tamil Nadu government and donated 2 modular ICU units as part of its CSR. Each of the units are equipped with modern facilities and will be installed at the Government Kilpauk Medical College, Chennai to treat COVID-19 cases.
The modular ICU units were inaugurated by Chief Minister of Tamil Nadu, Edappadi K. Palaniswami, through a virtual event in the presence of eminent dignitaries including Dr. C.Vijaya Baskar, State Minister of Health & Family Welfare, K. Shanmugam, Chief Secretary, Tamil Nadu and J. Radhakrishnan, Health Secretary, Tamil Nadu.
ACT Fibernet is driven towards supporting the efforts of various state governments to curb the novel coronavirus. Earlier in September, the company donated 25,000 rapid antigen testing kits to the Government of Telangana.
Each unit has 5 beds with medical air conditioning to maintain 22-25 Deg Celsius temperature, provision to provide 12-16 fresh air, HEPA filter with Efficiency: 99.999% Down to 0.3μ and Pre & inter Filter. Specialised AHU & Refrigeration to cater to the high demand and contained UV treatment to kill pathogens in the supply and exhaust air.
“During this challenging time, one of our top priorities is to extend support to the community we operate in and help fight this life-threatening virus. We are honoured to assist the Tamil Nadu government and contribute towards this cause. We hope this will help meet the requirement to treat virus affected patients to an extent,” said Bala Malladi, CEO, Atria Convergence Technologies Ltd.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content

Indian hip-hop collective fights climate change with Back 2 The Roots Jam

By
The CSR Journal
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While weekends are the perfect days to laze about, they also consist of key hours during which we, as inhabitants of Earth, can actively engage with issues that matter. Last Sunday, Mumbai-based hip-hop school The Dharavi Dream Project (TDDP — Asia’s largest afterschool of hip-hop), graffiti collective Wicked Broz and civilian welfare initiative MRRWA (Military Road Residents Welfare Association) joined hands for a tree plantation drive, turning hip-hop into a medium of environmental change (#HipHopEkMadhyam — Hip-Hop: A Universal Channel). Christened the Back 2 The Roots Jam, the event riffed on the elements of hip-hop to encourage people to engage with the urgent environmental crisis.
As climate change threatens the lives of every species on the planet, the organizers honoured hip-hop’s spirit of awareness and education through a breaking workshop organized by TDDP. This class, led by the b-boys and b-girls of TDDP, highlighted the causes and effects of climate change through dance.
The breaking workshop was followed by a graffiti and street art workshop by Wicked Broz (that also runs the vibrant Marol Art Village). This class helped participants learn more about the high stakes of saving an ailing planet as well as portray their ideas for a better future. These activities were preceded by a tree plantation drive spearheaded by the city-based collectives who gathered in Marol’s Bharatvan park, an eco-haven nurtured by the MRRWA since the late 1990s.
The trailblazing artists and brilliant students of TDDP planted 100 tree saplings in Bharatvan before using #HipHopEkMadhyam to advocate and spread knowledge about how we, as individuals, can save our environment.
Back 2 the roots jam - tree plantation
Tree planting at Back 2 The Roots Jam
The created graffiti stands colourful and resplendent, encased on a wall at Bharatvan, harbouring the hope for a bright future for the Earth and its inhabitants. Decked in environment-friendly messaging such as ‘SAVE TREES,’ the mural showcases a Mumbai wherein lush greenery stands alongside cutting-edge infrastructure, one built bearing in mind the conscious effect on the other, marking a way forward for the city.
Says Dolly Rateshwar (Co-founder, The Dharavi Dream Project):  “Graffiti and Street Art can be controversial for many. But for some, it is a medium for voices, a channel for social change and saving our environment. Through the Back 2 The Roots Jam, we at TDDP endeavoured to engage with the urgent consequences of deforestation and land conflict, as well as advocate for planting more trees to save our ecology and sustain life on the planet. The street art crew of TDDP alongside Wicked Broz and MRRWA collectively created awareness about the damage caused by unregulated construction and reduction in Earth’s green cover through hip-hop’s sub-elements of Graffiti and Breaking. We couldn’t have partnered with better organizations than MRRWA and Wicked Broz for this initiative and we hope it makes a difference.”
Says Suresh Nair (Head, MRRWA): “Over the years, MRRWA has stood for all things positive for society, be it garden development or waste management. MRRWA has also engaged with civic issues, interacted with the Police, BMC and elected representatives; sometimes even confronting various authorities and individuals to resolve pressing social issues. Bharatvan is a shining example of public participation. In the late 90s, MRRWA converted a barren, abandoned quarry into a 6-acres wide mini rain forest. Today, that area is Bharatvan which boasts more than 850 trees and shrubs, as well as scores of birds, butterflies and several species of reptiles. We are glad to have joined hands with The Dharavi Dream Project and Wicked Broz to give back to the environment during Diwali by planting 100 more trees,”
Says Omkar Dhareshwar (Co-founder, Wicked Broz and Creator, Marol Art Village): “We are working towards creating an ecosystem where any artist can come and learn, nurture their skills and find a platform to showcase their talents. The perfect synergy between the artist and resident community found at the Marol Art Village is what makes Marol the perfect center for this movement. We are thrilled to have worked with TDDP and MRRWA to do our bit to save the planet. We plan to make this activity a recurring one; teaching kids the value of nature while having some fun!”
Humanity might be facing its biggest extinction event yet, but it’s not too late to save our world as we know it. As climate change becomes an immediate reality, it’s imperative that every person does their part. The good news is that the climate effort can be shouldered by one and all, in ways big and small. Whether one spends their weekend planting trees or advocating for climate change awareness through art, every human being forms the one drop in the ocean that makes it all count. Join and engage with TDDP, Wicked Broz and MRRWA to be the changemakers today so that humanity may usher in a fruitful tomorrow.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content

Artificial Intelligence will Enable Higher Employment in Future

By
Alok Bansal, MD and Country Head, Visionet India
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The world is in the wake of experiencing the biggest Man-Machine alliance since the invention of Artificial Intelligence (AI). According to ‘The Future of Jobs 2018’ report from the World Economic Forum (WEF), machines and algorithms in the workplace will likely create 133 million new roles and jobs by 2022 with smart workforce adaptation.
Automation in coming years will focus on more creative ways of a higher order of work that has been performed in a traditional manner for years. As the world saw restricted human interaction due to COVID-19, technology and digitisation saw rapid acceleration in automation to create more workable environments.

Positive impact of Artificial Intelligence on economy

Research by McKinsey Global Institute approximates that AI may deliver an additional economic output of around $13 trillion by 2030, increasing global GDP by about 1.2 % annually. This growth will be driven, firstly through strong labour productivity due to innovative technologies allowing more efficient workforce-related time management. Secondly, with intelligent automation; AI will virtualise the workforce making them more capable of problem-solving. And thirdly, through the diffusion of AI innovation, novel revenue streams will be generated.
A few ways AI is already positively impacting the economy is through fraud detection, virtual assistants, writing bots and chatbots, face recognition, identifying at-risk segments. Today there are automated assistants like SIRI and Alexa for smartphones that perform a variety of errands for users, Tesla Cars that are connected on a shared cloud to provide information across the entire taskforce.

AI will enable workforce and employment

Development in AI advances Internet of Things (IoT) through which trend prediction and trend mapping can be done in milliseconds, making industries far more efficient and sustainable in the future. The workforce will be able to solve complex patterns, problems with ease, accurately detect risks and improve the overall employee-customer experience.
For instance, Telerobotics can operate machines remotely, and with the advancement of universal remote working, along with holographic transportations that can emulate physical interactions onto holographic images, AI can change employment fields forever. Interactions will become easier and faster.

AI will drive demand for new jobs

Chatbots – the recently emerged communications conduits for brands and consumers – have increased the demand for human trainers. While understanding language is one goal for perfecting chatbots, injecting emotional intelligence into automated communication tool is another. This is the reason why companies are hiring content moderators in big numbers.
In addition to trainers, AI will also increase the demand for explainers who will bridge the gap between the new systems and their human managers. Business leaders, for instance, will need expert assistance while basing decisions on algorithms. Also, these explainers will run the required operations when the machines make mistakes and take steps to avoid similar mistakes in the future.
Another major transformation that can be expected in the future of employability is Robotic Process Automation (RPA); a technology that allows individuals to configure an automated software system, and use it to integrate the actions of a human business processor into digital systems. It will help in monitoring workflow, making informed decisions for maximum efficiency.
This tool can identify any problem faced by the company/ individual with a user interface and immediately provide an effective solution based on a vast variety of repetitive tasks previously interpreted. It is said that an “RPA software robot never sleeps and makes zero mistakes.” AI tools can maximize human input in an industry by complimenting the human work.

Towards a more secure and protected future

In the foreseeable future, industries must prepare their workforce in a way that humans can adapt to changes in technology, predominantly for those jobs that will be fully automated. Businesses must believe that AI can be used as an instrument to supplement and improve, not replace work. If specific jobs are completely displaced by AI in future, it will provide industry experts to engage further in solving intricate subjects that require creative thinking of humans.
The proliferation of Artificial Intelligence in Machine Learning and business processes will make distinctively segregated markets collide, resulting in quantifiable benefits for industries and creating a more secured and protected future. The understandings gathered from multiple uses of AI will enable businesses to rethink knowledge in ways that have been unattainable so far.

Mr. Alok Bansal VisionetThe author Alok Bansal is the Managing Director and Country Head, India at Visionet, where he manages strategy, global operations and leads the growth of technology BPM verticals. He made his early fortune as a high-performance management leader in several global companies and has played an influential role in leading large-scale technology organizations like Altisource and XL Dynamics. He is a successful alumnus of the prestigious Indian Institute of Technology. He earned his B.Tech from IIT, Mumbai.

Views of the author are personal and do not necessarily represent the website’s views.

सीएसआर से मिलेगी शिक्षा और बुझेगी प्यास

By
Rahuldeo Sharma
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कोरोना की वजह से देश की शिक्षा प्रणाली बुरी तरह प्रभावित हुई है। साल खत्म होने आया है लेकिन स्कूल अभी तक नहीं खुला है। बच्चों की पढ़ाई प्रभावित ना हो इसलिए सरकार और स्कूल मैनेजमेंट ऑनलाइन पढ़ाई करवा रही है। ऑनलाइन पढ़ाई बच्चों के साथ साथ अभिभावक भी कर रहें हैं वो भी मज़बूरी में। लॉक डाउन होने के नाते लोग अपने अपने दूरदराज गांव चले गए है। रिमोट इलाकों में कभी बिजली नहीं  होती। तो कभी नेटवर्क नहीं। किसी तरह ऑनलाइन पढ़ाई की जुगत करते बच्चों के पास ये भी नौबत है कि उनके पास स्मार्ट फ़ोन तक नहीं होता।

सीएसआर बनता शिक्षा के लिए मददगार

बच्चों को मोबाइल बिगाड़ रहा है इसकी दुहाई देते देते टीचर कभी थकते नहीं थे। आज वही मोबाइल के सामने घंटों बैठे रहने के लिए मजबूर कर रहें हैं। लेकिन इसमें भी दिक्क्त उन गरीब अभिभावकों को है। जो बहुत ज्यादा मोबाइल के जानकार नहीं हैं या उनके पास एंड्राइड फ़ोन नहीं है। हाल ही में 23 राज्यों ने 40,000 बच्चों के बीच की गई एक सर्वे में यह सामने आया है कि लगभग 56 प्रतिशत बच्चों के पास स्मार्टफोन की सुविधा नहीं है। ऐसे में कॉर्पोरेट सोशल रिस्पांसिबिलिटी यानी सीएसआर इन पेरेंट्स और बच्चों की मदद के लिए सामने आया है।

शिक्षा के लिए ओप्पो इंडिया ने सीएसआर के तहत ‘वॉल ऑफ नॉलेज’ की शुरवात की

स्मार्टफोन बनाने वाली कंपनी ओप्पो इंडिया ने सीएसआर (CSR) पहल ‘वॉल ऑफ नॉलेज’ शुरू करने की घोषणा की है। ‘वॉल ऑफ नॉलेज’का उद्देश्य वंचित बच्चों को वर्चुअल शिक्षा की दुनिया से जुड़ने की सुविधा देना है। वॉल ऑफ नॉलेज एक यूनिट है जिसके साथ कई मोबाइल एक टेबल पर रखे हैं। जिसके सामने एक बड़ी एलईडी स्क्रीन है जो बच्चों को वर्चुअल शिक्षा प्रदान करता है। इस पहल का वंचित बच्चों को बहुत अधिक लाभ होगा और उनके एजुकेशन में मदद मिलेगी और बच्चों की डिजिटल रुचि भी बढ़ेगी।
ओप्पो के वाईस प्रेसिडेंट तस्लीम आरिफ ने बताया कि यह साल हर किसी के लिए बहुत चुनौतियों भरा रहा। बड़ी तादाद में बच्चे आज भी ऑनलाइन एजुकेशन से वंचित हैं। ओप्पो इंडिया की ये पहल इन विद्यार्थियों के लिए मददगार साबित होगी। ओप्पो वॉल ऑफ नॉलेज की शुरवात नोएडा, लखनऊ, कोलकाता, हैदराबाद और चेन्नई जैसे शहरों से होगी जहां स्थानीय गैर सरकारी संगठनों से भागीदारी की है।

कांशीराम ट्रामा सेंटर में पानी का मुकम्मल इंतजाम नहीं, सीएसआर से बुझेगी प्यास

वही सीएसआर से अब कानपुर वालों को पीने के लिए शुद्ध पानी मिल सकेगा। मान्यवर कांशीराम संयुक्त चिकित्सालय एवं ट्रामा सेंटर में पानी का मुकम्मल इंतजाम नहीं हैं। जिसकी वजह से अस्पताल के मरीज और उनके तीमारदार पीने के पानी के लिए इधर-उधर भटकते रहते हैं। इस बाबत कई बार मरीजों और उनके तीमारदारों ने शिकायत भी की। सालों की समस्या अब जाकर जल्द ही खत्म होगा। कानपुर रामादेवी स्थित मान्यवर कांशीराम संयुक्त चिकित्सालय व ट्रामा सेंटर में मरीज़ों और उनके तीमारदारों को शुद्ध और स्वच्छ पानी के लिए अस्पताल परिसर में कॉर्पोरेट सोशल रिस्पांसिबिलिटी (Corporate Social Responsibility) फंड से दो हजार लीटर की क्षमता वाला आरओ प्लांट लगाने की तैयारी है।

हिंदुस्तान एरोनॉटिक्स लिमिटेड सीएसआर के तहत लगाएगी कानपुर के अस्पताल में RO

सीएसआर का ये काम हिंदुस्तान एरोनॉटिक्स लिमिटेड के जरिये होगा। अस्पताल में रोजाना दो हजार की ओपीडी है, कानपुर का ये अस्पताल बड़े अस्पतालों की फेहरिश्त में शुमार है। 100 बेड की क्षमता वाले इस अस्पताल में पानी की बुनियादी सुविधा नहीं था। पांच से छह हजार मरीज, तीमारदार और कर्मचारी पीने के पानी के लिए परेशान होते हैं। इन्ही परेशानियों को देखते हुए अस्पताल के सीएमएस ने हिंदुस्तान ऐरोनॉटिक्स लिमिटेड (एचएएल) के प्रबंधन से सीएसआर फंड से अस्पताल परिसर में आरओ प्लांट लगाने का आग्रह किया था। एचएएल ने मरीज हित में सीएसआर फंड से अस्पताल परिसर में आरओ प्लांट लगाने के प्रस्ताव को मंजूरी दे दी है और जल्द ही आरओ प्लांट लगाने पर काम शुरू हो जायेगा।

Akshay Kumar in Laxmii might hurt rather than help trans community

By
Kasmin Fernandes
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The year 2020 has been unkind to people across classes and countries, but the minority that has probably suffered the most in India is the transgender community. From the loss of livelihoods to blatant misrepresentation in the Transgender Persons Act, 2019, trans people suffered one setback after another. One more is threatening to rear its ugly head in the form of the film Laxmii (earlier titled Laxmmi Bomb). The “horror comedy” stars ‘woke’ superstar Akshay Kumar and is all set to release this weekend on an OTT platform and theatres worldwide.

Laxmii is transphobic not trans-friendly

Laxmii features Akshay as a cisgender man who is haunted by a “kinnar” (Hindi for transgender) ghost. While the film’s stars including Kiara Advani have been going around town tooting their own horn about a mainstream male actor playing a transgender character, Laxmii is actually quite transphobic.
The source material is a Tamil film by the same director (Lawrence). Kanchana was made in 2011, and largely elicited laughs at the physical gaffes of a straight man wearing a saree as a transgender woman. The original Kanchana played off transphobia; the only trans character there was an evil supernatural entity out for revenge. The Hindi remake has the same premise. This is the same stereotypical portrayal of the transgender community we have been seeing in Bollywood all these decades.
Akshay Kumar danced with 100 trans women
Akshay Kumar dancing with 100 trans women in a song from Laxmii and misrepresenting all of them

Sadashiv Amrapurkar played the evil trans pimp-villain Maharani in the original Sadak back in 1991. Ashutosh Rana was devil worshipping trans person Lajja Shankar Pandey – and the villain again – in Sangharsh eight years later. Murder 2 released the same year as Kanchana (2011) and had cis actor Prashant Narayanan playing a trans person who’s a psychopathic serial killer. Seems like trans persons can’t be anything but out-and-out villains in Bollywood movies.

The only realistic depiction of the transgender community in Bollywood was perhaps in Tamanna. Released in 1997, Tamanna was the true story of the transgender child of a famous actress who grows up in turmoil and goes on to adopt an orphaned girl and giving her a better life. Paresh Rawal was a revelation in the role.

However, Mahesh Bhatt-directed Tamanna is a drop in the ocean of Bollywood films that dehumanise trans-identity. Last year’s Dream Girl starring Ayushmann Khurana which poked fun at the community and cross-dressing also belongs to the same set. Tamil films ‘Super Deluxe’ and ‘Aruvi’ have succeeded in trans representation where Bollywood has failed.

Granted, Kanchana released almost a decade ago, when the third gender was not recognized by the Supreme Court, and before the Trans Act.  But what excuse does Laxmii have? Treating trans persons as outsiders or “others” leaves them open for discrimination. Bollywood cinema is guilty of directing the ignorant male gaze on trans people for too long. This is 2020. Get with it, Akshay Kumar and ‘woke’ stars!

Juicy Chemistry to plant 1000 trees with Grow-Trees this Diwali

By
The CSR Journal
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With hope to give back to Mother Earth, organic beauty brand Juicy Chemistry aims to plant 1000 trees with social enterprise Grow-Trees from October 28 to November 5, 2020. The brand intends to celebrate this festive season with the motto ‘We are doing Diwali – Do it with a lot of integrity’.
Co-founder Megha Asher says, “Ever since Juicy Chemistry was conceptualized, our aim has been to not just provide organic products to the consumers, but to do so in a sustainable way that doesn’t harm Mother Earth in any way. This #Doing It With A Lot of Integrity initiative is a small step from our end to work towards building a healthier world that is safe and filled with green trees that add to its serene beauty while saving us from a crisis.”
Founded in 2014 by husband-wife duo, Megha and Pritesh Asher, Juicy Chemistry has believed in offering sustainable products right from the ingredients to the packaging. Associating with Grow-Trees, the brand hopes that the planting of trees directly helps feed the local tribes in the region. While addressing the social as well as environmental benefits of this campaign, Co-founder Pritish Asher says, “The social impact that #Doing It With A Lot of Integrity has such as Employment for the rural communities, sustainable income to the villagers, Carbon Offset, water conservation, Water Recharge and rebuilding wildlife habitats are benefits that are unparalleled in times like these.”
Grow-Trees is 10 years old and since its inception has planted over planted 5.6 million trees in 22 states on public land. Bikrant Tiwary, CEO of Grow-Trees said, “It brings me immense joy to be collaborating with sustainable brands. These trees will bring harmony in the lives of the rural communities, enhancing their socio-economic status while also helping us rebuild wildlife habitats. We appreciate the efforts put in by the team at Juicy Chemistry to benefit our current ecosystem and help establish a better future for the generations to come.”
The Doing It With A Lot of Integrity campaign not only aims to protect the environment but also aims to bring out the social benefits that surround it, while making sure our environment has fresh, safe and breathable air in the future.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content

30 Indian Cities To Face Severe Water Scarcity by 2050: WWF

By
Hency Thacker
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A report by the World Wide Fund for Nature (WWF) has revealed that 30 cities of India may face severe water scarcity by 2050. The report listed a hundred cities across the world including the 30 Indian cities that are likely to face such severe water scarcity.
The reason for this grave water risk has been accounted to the expected rise in population in the given time. WWF in a press statement mentioned that the population of these hundred cities are expected to increase dramatically to 51 percentage by 2050. The cities that are expected to face a population explosion in the near future include global hubs such as Beijing, Jakarta, Johannesburg, Istanbul, Hong Kong, Mecca and Rio de Janeiro.
The thirty Indian cities that are also included in the list are:
30 Indian cities that will face a ‘grave water risk’ by 2050 according to WWF
1. Jaipur
11.Kolkata
21.Jalandhar
2.Indore
12.Ahmedabad
22.Pune
3.Thane
13.Jabalpur
23.Dhanbad
4.Vadodara
14.Mumbai
24.Bhopal
5.Srinagar
15.Lucknow
25.Gwalior
6.Rajkot
16.Hubli-Dharwad
26.Surat
7.Kota
17.Nagpur
27.Delhi
8.Nashik
18.Chandigarh
28.Aligarh
9.Visakhapatnam
19.Amritsar
29.Kozhikode
10.Bengaluru
20.Ludhiana
30.Kannur
It is prudent to prepare for such a crisis in order to prevent it or manage it better in advance.

How to prevent such a crisis?

WWF Global Water Stewardship Lead, Alexis Morgan said, “Cities needed to invest more in nature-based solutions and enhance the health of river basins, watersheds and wetlands to build resilience to water risks.”
It has also been recommended by experts that the cities need to work towards improving their aquifers and implement water harvesting techniques. In addition to this, the cities will also need to take steps to prevent water wastage by being more vigilant and proactive about leaks. All in all, it is important for cities to keep sustainable growth to the forefront while increasing urbanisation.

Role of CSR in preventing the future Water Crisis

It has been brought to attention by the UN World Water Development Report 2020, that current levels of financing are inadequate to reach universal availability and sustainable management of water and sanitation. In order to manage the initiatives to prevent water crisis in the near future, the corporates will need to deploy their CSR funds towards financing such projects.
In addition to this, the corporates will need to take up more responsibility towards rebuilding the water capacity of these cities as they consume a major chunk of water for their operations, and they tend to pollute the existing freshwater bodies by releasing the residuary pollutants and industrial waste.
Such a project will also require active participation from citizens who can work towards reducing their greenhouse emissions and use energy and water-efficient products. The cities can also create a public funding pool to encourage citizens to contribute to the management of these initiatives.

WWF’s Water Risk Filter

WWF has launched an online tool called the WWF Water Risk Filter to help cities imagine future water risks and plan a better and sustainable future facilitating climate and water resilience. The tool will provide simulations which are designed by the organisation itself, which will help the cities plan in a more effective manner even based on old data.

Fast&Up Great Health Festival spreads a message of #HealthwaliDiwali

By
The CSR Journal
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As India gears up for its biggest festival of the year, health can be the biggest thing to celebrate and cherish more than anything this year. The Fast&Up Great Health Festival is a tribute to this growing priority for the family.
With the pandemic, people have become cautious and are taking all the precautionary measures to boost their immune systems. It will take more than the pandemic to dampen the human spirit, especially during the positive festive season of Diwali. And the best gift we can give this Diwali to our loved ones is the gift of good health.

Each Diwali, Fast&Up organises a Giving Day that celebrates NGOs working for various causes, and helps raise funds for them. The CSR initiative supports NGOs like Kshitij and Aftertaste and this year too, the brand has collaborated with them.

Aftertaste’s mission is to generate livelihood opportunities for women in the low-income urban migrant population by training them to make aesthetic products through art and craft. Kshitij (meaning “New Horizon” in Sanskrit) is a Mumbai-based NGO that employs adults with intellectual disabilities caused by conditions such as Down Syndrome, Autism to create exquisite hand-crafted items and chocolates. With this, the nutrition brand hopes to provide a dignified way of earning for underprivileged women and people with intellectual disabilities. On every purchase of a certain amount, customers will get a gift from these artisans, the proceeds of which will go to the two NGOs.
The Great Health Festival runs from 5th November today to 9th November. On every purchase of a Diwali gift box above a certain amount, one can win assured gifts from brands including Garmin and Wonderchef.
Varun Khanna, Co-Founder Fast&Up, said, “We are delighted to launch the Great Health Festival so that Indians celebrate this Diwali the healthy way. Through this initiative, we have partnered with brands who also believe in the ethos of health and work together to create a festival that celebrates health for the entire family.”
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content
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