The needs of children as the most disadvantaged have become urgent in the wake of the COVID-19 pandemic. Championing one of the key Rotary beliefs that children are our future and they deserve a better world than what we have, virtual fundraiser “Chhoti Si Asha” is set for Sunday, June 28.
Designed as a people’s initiative, Chhoti Si Asha – For Children in Need would be a three-hour programme promoted on various media platforms and streamed LIVE. Expect high-quality performances by Bollywood stars including Anil Kapoor, Katrina Kaif, Salman Khan, AR Rahman and Shilpa Shetty. Singing, dancing, comedy and poetry, alongside heartfelt appeals by celebrities are on the agenda. Most importantly, the programme will shine light on real-life heroes, celebrating their humanitarian work and change-making efforts. Supporting the people’s initiative will be key government dignitaries as well.
Through Chhoti Si Asha – For Children in Need, a minimum of ₹200 crores would be committed towards the work being undertaken for COVID-19 relief. Rotary International President Nominee, Shekhar Mehta said, “Rotary is celebrating 100 years in India. Our COVID-19 related work is at ₹200 crores including ₹105 crores to the PM CARES Fund. Chhoti Si Asha is our effort to help children with education, nutrition and health. Under our Building the Nation initiative, Rotary India has partnered with Government of India to help provide online content for children of Class 1 to 12.”
The primary mover of this initiative is Rotary Club of Bombay while Wizcraft is the event partner. Sabbas Joseph, Co-Founder & Director, Wizcraft International, said “We are humbled to partner with the Rotary team. We are committed to employing our ideas, experience and relationships towards leading the initiative for the benefit of children who represent our future and help avert the human tragedy that’s unfolding.”
This is a people’s initiative and everyone would be able to support and donate through a donation link during the event. All proceeds will go directly to projects related to children and COVID-19 relief.
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