As the competition for user attention has grown significantly in the mobile app market, developers are looking for ways to grab the attention of users and compel them to download their apps. Although there are many ways by which developers can grab the attention of users, a trend has become popular in recent years that involves building a community around your mobile app.
Through a community, users can connect with like-minded individuals who share the same interests and passions as them. Building a community around your mobile app has multiple benefits and here we have discussed how you can build a community around your app.
Connect with Your Users and Get to Know Them
The initial step to building a community around your mobile app is to connect with your users and get to know them. To connect with users, you need to invest a lot of time and it is something that you must keep in mind. If you are able to allot your time to connect with your user base, only then you should consider building a community around your app. If you are struggling with time management and don’t have enough time to handle a community, then don’t even consider starting it in the first place.
By connecting with users and dedicating time to them, you can compel people to share their feelings and interests, which really helps to build a community. Find out the main interest that brings people together and work on it to improve it and grow your user base. Dream11 game developers have done a great job connecting with users to improve the app and build a community. You can get Dream11 from the Play Store, as well as the AppCafe link.
Provide a Proper Platform for Communication
Giving your users a proper platform where they can communicate, and share their experiences, feelings, interests, and wants is very important. Creating a space where users can interact with each other and talk about stuff related to your mobile app is essential in building a community.
You have two options available; either to go for an in-app community, where users can talk about their experiences, engage in discussions, and share their best moments within the app, or choose a forum or social fan page like a subreddit on Reddit where users can openly engage in various discussions. Whichever option you choose, just ensure that you provide a proper platform to your users.
Encourage Active Participation
To build a community, you need to make active efforts and encourage active participation from your users in order to build an active and engaging community. For this purpose, you need to motivate users like how Mobile Premier League does to actively participate in various activities. You can use gamification, recognition, events, and challenges, and regularly update the content according to the wishes and demands of users to build an active community.
Encourage Content Creation
Encouraging content creation from your users is very necessary to keep your community active and going. One of the things that draw users in and keep them engaged is content creation and for this purpose, you can try to encourage user-generated content, implement content moderation, allow a diverse range of content formats, and highlight the exceptional user-generated content to recognize the hard workers. These are the little things that keep a community alive, active, and going.
Obtain User Feedback
To keep your user base happy and improve your app, as well as your community, actively seek feedback from users and act on it to improve both your app and community. Create various channels through which users can provide feedback including in-app forms, surveys, and discussion threads on social media. Work on the suggestions provided by users and implement suggested features, address issues, and communicate change to users to keep them engaged and satisfied.
