Alcohol prices across West Bengal are set to increase ahead of the Durga Puja festival, with the state government preparing to roll out a revised pricing structure from October 1. The new framework will apply across three major categories—country liquor, beer, and Indian-Made Foreign Liquor (IMFL).

The move comes as part of the government’s broader strategy to enhance state revenue, with Nabanna placing particular emphasis on strengthening its excise earnings since assuming office in May.

The West Bengal State Beverages Corporation (WSBCL) has already indicated the impending price revision ahead of Mahalaya on October 10, which marks the onset of the festive season. The timing suggests a calibrated effort to align increased revenue collection with peak consumer demand during Durga Puja.

The contours of the new pricing policy were discussed during a high-level meeting between the Corporation and liquor manufacturers and suppliers at its headquarters earlier this month.
Following a pre-bid notice issued on August 25, a meeting held on September 3 clarified that all revised prices and registration norms would come into force from October 1 after the acceptance of Expressions of Interest (EoI).

Mandatory digital registration for all brands

Under the new system, all liquor brands—irrespective of whether their prices are revised—must undergo mandatory online registration using digital signatures. Companies are required to declare their product prices in accordance with minimum national benchmarks, with validity extending until June 30, 2026.

Sources in Nabanna indicate that the state’s own tax revenue has grown by approximately 18 percent in the first three months of the new government’s tenure. However, the administration continues to grapple with a substantial debt burden estimated at around Rs 8 lakh crore.

Financial analysts suggest that the proposed price hike is aimed at boosting excise collections to strengthen the state’s fiscal position ahead of the high-expenditure festive period.

Measures to prevent supply disruptions

Even as prices are set to rise, the Corporation has taken steps to ensure that the market does not face any artificial shortages during the Puja season. Existing stock bearing the old Maximum Retail Price (MRP) will continue to be sold until its validity expires.

Additionally, strict directives have been issued to manufacturers to maintain uninterrupted supply across the state.

Final price impact yet to be announced

The exact quantum of the price increase remains unclear at this stage. Officials said the revised rates will only be finalised after manufacturers submit their bids and the Corporation completes the evaluation process.

Consumers are expected to get a clearer picture of the revised prices once the final list is officially released in the coming weeks.

Long or Short, get news the way you like. No ads. No redirections. Download Newspin and Stay Alert, The CSR Journal Mobile app, for fast, crisp, clean updates!

App Store –  https://apps.apple.com/in/app/newspin/id6746449540 

Google Play Store – https://play.google.com/store/apps/details?id=com.inventifweb.newspin&pcampaignid=web_share