Vaibhav Global Limited (VGL), an electronic retailer of fashion jewellery and accessories, in developed markets, continues to focus on its goal of contributing to ending the problem of childhood hunger. The company recently crossed an important milestone of having delivered over 40 million meals to underprivileged children through its flagship ‘One for One’ programme.
Under the programme, one meal is provided to school going children for every product sold at VGL’s retail channels, namely Shop LC in the US and TJC in the UK. VGL has tied up with charity experts that are registered locally which includes NGO Akshaya Patra in India, ‘No Kid Hungry’ in US and ‘Magic Breakfast’ in UK to effectively deliver fresh and nutritious meals to these children.
Akshaya Patra is a non-profit organization headquartered in Bengaluru, which aims to eradicate classroom hunger by incorporating the Mid-Day Meal Scheme in government schools and government-aided schools. No Kid Hungry is a nationwide solution to eliminate childhood hunger in the US and connect children in need of healthy meals. Magic Breakfast is a charity based in England and Scotland that ensures that no child is too hungry to learn by providing healthy nutritious breakfasts to children at risk of hunger. At TJC, UK, the One for One Programme was initiated in January 2015 and at Shop LC, US, in October 2017.
Commenting on this milestone, Vineet Ganeriwala, Group Chief Financial Officer of Vaibhav Global Limited said: “Community give-back is integral to the Company culture in a way that it is linked to every sale thereby involving employee engagement while aligning customer spending to societal inclusiveness. Our One for One Program is defined to achieve this objective of providing the right nourishment to underprivileged school-going children. I am humbled to share that we have delivered 40 million meals since the inception of the programme and we shall continue to work with greater commitment towards ending childhood hunger.”
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