An anonymous benefactor has pledged AED35 million to the ‘Edge of Life’ campaign, a significant initiative aimed at addressing child hunger during Ramadan. This campaign has a goal of raising at least AED1 billion to establish sustainable programs that tackle childhood malnutrition on a global scale. The initiative is particularly focused on rescuing five million children from hunger-related issues.

Campaign Aims for Long-term Solutions

Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, who serves as Vice President, Prime Minister, and Ruler of Dubai, the ‘Edge of Life’ campaign emphasizes the need for substantial funding to implement long-lasting solutions for child hunger. Unlike traditional emergency responses, this initiative seeks to provide comprehensive strategies to address the root causes of malnutrition and hunger among children.

Humanitarian Vision Driving the Initiative

The campaign builds on an established humanitarian agenda championed by Sheikh Mohammed bin Rashid Al Maktoum, viewing the fight against child hunger as a continuous moral obligation rather than merely a reaction to immediate crises. It operates under the auspices of Mohammed bin Rashid Al Maktoum Global Initiatives and reflects the community spirit of the UAE, as it engages individuals, organizations, and businesses to support humanitarian efforts aimed at helping marginalized populations worldwide.

Collaborative Efforts with International Organizations

To achieve effective outcomes, the campaign collaborates with several prominent international organizations, including UNICEF, Save the Children, the Children’s Investment Fund Foundation, and Action Against Hunger. These partnerships are essential for leveraging expertise and resources to ensure the campaign delivers measurable improvements in the lives of vulnerable children.

Understanding the Importance of ‘11.5’

The campaign is associated with the figure 11.5, which pertains to the mid-upper arm circumference measurement used to identify acute malnutrition in children between the ages of six months and five years. According to guidelines from the World Health Organization, a measurement lower than 11.5 centimeters serves as an indicator for severe acute malnutrition. This emphasis on early detection illustrates the campaign’s commitment to timely intervention and support.

Channels for Donations

The ‘Edge of Life’ campaign continues to welcome contributions through seven primary channels. Donations can be made via the official website or by calling the toll-free call center. Bank transfers in UAE dirhams can be processed at Emirates Islamic Bank, and additional options include sending SMS donations. The campaign also leverages platforms like the DubaiNow app and Jood to facilitate community contributions. With substantial support already secured, the campaign remains focused on its objective to safeguard millions of children from hunger.

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