Timex Group India, a prominent watch brand, played a significant role at Delhi Times Fashion Week 2026, held from 18th to 20th September at The Grand Vasant Kunj in New Delhi. As the Title Sponsor, Timex showcased its diverse collections through collaborations with various designers throughout the three-day event. Featuring watches from lines such as the Timex Fria, classic Waterbury, and statement Signio, the brand highlighted how its timepieces complemented a range of fashion aesthetics.

The diverse integrations demonstrated how Timex watches can enhance specific silhouettes and styles, bringing a touch of contemporary elegance to the runway. Each collection was thoughtfully styled to exhibit the synergy between fashion and horology, aiming to establish a visual narrative around the concept of time and luxury.

Collaboration with Mandira Wirk

A standout moment of the event was the Grand Finale on Day 2, organised in collaboration with designer Mandira Wirk. Renowned for her unique take on resort wear, Wirk seamlessly infused her signature glamour and relaxed luxury into the show, with Timex timepieces featured prominently throughout. The watches were not just accessories but integral elements of the collection’s overall aesthetic.

Wirk’s collection embraced various styles, from chic resort outfits to sophisticated eveningwear, all enhanced by Timex watches. The designs emphasized the versatility of the timepieces, illustrating their ability to seamlessly blend with different looks. The show’s finale was graced by showstopper Sangeeta Bijlani, alongside Deepak Chhabra and Wirk, who celebrated this innovative partnership on stage.

This collaboration brought the essence of Timex’s “Analog Life, Make Time Yours” philosophy to the forefront, highlighting the lifestyle component of taking a pause and enjoying experiences. Wirk’s collection echoed this sentiment, encouraging wearers to appreciate every moment, whether for relaxation or celebration, illustrating how Timex watches can support an enriching lifestyle.

Experiential Engagement at Fashion Week

Beyond the runway, Timex enhanced the visitor experience with the Analog Life Lounge, a space designed to embody the brand’s philosophy. This immersive area encouraged guests to engage with activities that fostered creativity, music, and discovery. Through interactive challenges, participants could explore the notion of making time for what truly matters, creating a connection between the brand and its audience.

The lounge showcased Timex’s Fall-Winter 2026 collection, integrating a selection of the latest watches in a visually appealing environment. By offering this experiential space, Timex aimed to deepen its connection with the fashion ecosystem while promoting its contemporary designs and watchmaking heritage.

As the Title Sponsor of the event, Timex solidified its role within India’s fashion narrative, intertwining its legacy of craftsmanship with modern trends. This strategic involvement not only spotlighted its collections but also reinforced its commitment to celebrating the art of timekeeping within the broader context of fashion.

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