Menstrual Hygiene Day: Likee joins hands with everteen for #SheNeedsPad

On Menstrual Hygiene Day 2020, short video platform Likee by Singapore-based BIGO Technology has joined hands with feminine hygiene brand everteen to come to the rescue of women who are deprived of basic necessities such as sanitary pads due to the ongoing lockdown triggered by the Covid-19 pandemic in India.

The association is aimed at raising funds and increasing awareness about the initiative titled ‘She Needs Pad’, using Likee’s million-strong user base. everteen is aiming to distribute as many as one million free sanitary pads throughout India through this P2P social initiative.

Likee influencers and creators have joined the cause under #SheNeedsPad. They reached out to their followers and informed them as to how they could help lockdown affected women and teenage girls. Some of Likee’s most popular influencers, such as Bollywood actress Isha Koppikar, Bold Meera, and Sarleen Kaur, among others became a part of the drive and made appeals through their Likee videos.

The hyperlink has been provided under #SheNeedsPad, which has so far clocked more than 30 million views, to redirect users to the website launched for the purpose. The hyperlink also enables Likee users to make donations towards the cause. Abhishek Dutta, Head, Likee India, said, “Several people, including women, have lost their source of income because of the ongoing lockdown. We are glad that through the noble #SheNeedsPad initiative, we got an opportunity to stretch out a helping hand.”

Apart from Likee, everteen’s social initiative #SheNeedsPad is also supported by SHEROES, Women’s Health Organization, and WhatTheHell.

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