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March 10, 2026

McDonald’s India – North & East Announces Sara Arjun as Brand Ambassador

The CSR Journal Magazine

McDonald’s India – North and East has appointed actress Sara Arjun as its new Brand Ambassador. This marks a significant return for the young star, who is well-remembered for her role in a cherished McDonald’s television commercial during her childhood.

Years later, Arjun steps into a fresh role that celebrates the joy of sharing meals and the lasting connections that many customers have forged with the brand over the years. A devoted fan of McDonald’s, she has now officially embraced her role as Brand Ambassador.

Launch of the New Buddy Meal

The partnership is highlighted by the introduction of a new television commercial featuring the Buddy Meal, a value-driven offering designed for those who enjoy sharing food and memorable moments with friends.

The Buddy Meal is priced at ₹119 and includes two burgers, with options such as the iconic McAloo Tikki or Veg Surprise, accompanied by two Coke beverages and one medium fries, combining beloved favorites for a meal intended for two.

Recreating a Classic Ad

The new advertisement recreates the classic dialogue from the original campaign, incorporating nostalgia and humor. In a lighthearted exchange, Sara Arjun humorously discusses the increasing demands in relationships, where her companion expresses a desire for grand gestures and “princess treatment.” When her friend reveals a simple wish for a McAloo Tikki, it highlights a relatable truth: sometimes, uncomplicated pleasures bring the most joy.

Emphasis on Sharing and Simplicity

The commercial concludes with a voiceover announcing, “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just ₹119.” The film wraps up with the duo delightfully sharing the Buddy Meal, reinforcing the campaign’s theme “Khao Meal, Baat Ke” – celebrating the essence of sharing, simplicity, and smart value.

Statements from Company Leadership

Anant Agarwal, Vice Chairman of MMG Group and CPRL, shared insights about the collaboration, stating that McDonald’s India – North and East has always focused on creating moments that unite people. He reflected on Sara’s return as a poignant reminder of the emotional bonds that many

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