Eicher organised 400 activities in India for National Road Safety Month 2021
Eicher Trucks & Buses, part of VE Commercial Vehicles Limited, participated actively in National Road Safety month from 18th of January till 17th of February across the country. As part of the CSR drive, Eicher organised 400 activities across 19 states, spread in 46 cities, to raise awareness level on road safety among different stakeholders, covering 27,000 people including students.
The occasion was supported by the Ministry of Road Transport & Highways, India. The driver community is one of the key focus areas for the company. Further to this endeavour, the company conducted a month-long series of activities, to observe the Road Safety month. It included over 140 driver awareness programmes by VECV which included driver training covering crucial aspects of safe transportation, emission control methods in BSVI Technology and its functions and maintenance, using high impact driver education series in multi-lingual content.
Additionally, close to 180 vision and hearing healthcare screening programmes for transport segment and 22 driver awareness programmes through the Driver Pragati Kendra associations were also set up. This stems from Eicher’s belief that ensuring correct eyesight and overall health and well-being of CV drivers is critical for surviving safe and secure drive times spanning lengthy hours. Some of the key states tapped were Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, West Bengal, Madhya Pradesh, Haryana, Uttar Pradesh, Gujarat, Rajasthan and Maharashtra among others.
The company also conducted extensive road safety programmes through inter-school quiz competitions, snake ladder competitions, picture quizzes, video screening van and household surveys in Indore. During the programme, road safety and driver education films produced by Eicher were screened extensively.
All of these activities were facilitated by the Eicher Group Foundation in association with SIAM (Society of Indian Automobile Manufacturers), Dr. Shroff Charity Eye Hospital and partner hospitals. The Indore Police and implementing agencies like Green Arrows and Reserve Indore contributed immensely to the successful observation of National Road Safety month 2021.
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