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CSR: Project Nanhi Kali brings back the seventh edition of the Proud Fathers For Daughters initiative

Project Nanhi Kali returned with the seventh season of Proud Fathers For Daughters after 2 challenging years of the COVID – 19 pandemic.  This year the annual charity event was hosted over the weekend of 12th and 13th November 2022, at The World Trade Centre, Cuffe Parade in Mumbai.
Proud Fathers for Daughters was conceptualized with the desire to contribute to a larger national cause of bringing about a change in the mindset and attitude towards girls in India. Over the last six seasons, the fundraiser event has helped educate over 2500 underprivileged young girls in India. Proud Fathers for Daughters 2022 ended on a successful note. The seventh edition of Proud Fathers For Daughters has raised funds to help educate 358 Nanhi Kalis.
This year, the event included a line-up of leading celebrity photographers – Atul Kasbekar, Colston Julian, Prasad Naik, Rafique Sayed, Jaideep Oberoi, Tarun Vishwa and Tejal Patni – who volunteered their time to the cause. While participants were able to block a slot for a value of INR 10,000/-, which will support the education of a girl for an entire year, they could also donate over and above the registration fee to support more girls.
Sheetal Mehta, Senior Vice President – CSR, Mahindra Group, commented, “The new tagline of Project Nanhi Kali, ‘Where girls learn they matter’, aptly describes that the project is much more than just providing after school academic support. In an Indian patriarchal society, we would like to change the current mindset of parents towards their daughters. The Proud Fathers For Daughters event celebrates the bond between the father and daughter and showcases to the world that fathers are equally proud of their daughters as of their sons.”
Education and empowerment of the girl child are the pillars that can lead and drive a positive change in society. With an aim to have a transformative effect and diminish the discrimination towards girl children in the patriarchal society, Proud Fathers For Daughters celebrates the bond between father and daughter and gives people an opportunity to be clicked by some of India’s most celebrated photographers.
Several renowned names came forward and lent their support to the cause this year, including Joint Commissioner of Police Vishwas Nangre Patil, celebrities from the Indian film industry Suneil Shetty, Vidya Balan, Abhishek Bachchan, Esha Gupta, Mrunal Thakur, Pooja Hegde, and Boney Kapoor and sportsmen Suresh Raina and Mahesh Bhupathi.
 Sharing insights on the return of the event, Atul Kasbekar said, “Proud Fathers for Daughters is very close to my heart, and it is very overwhelming to come back with the seventh season after a two-year gap. We hope to educate and empower the Nanhi Kalis through Proud Fathers For Daughters. Over the years, we have been able to grow the initiative by many folds and I am very grateful to my photographer friends and industry associates for this.”
Some of the leading celebrity father-daughter duos who have lent their support to this initiative in preceding editions have been Shatrughan Sinha and daughter Sonakshi Sinha, Anil Kapoor and daughter Sonam Kapoor, Rishi Kapoor and daughter Ridhima Kapoor, Javed Akhtar and daughter Zoya Akhtar, Sachin Tendulkar and daughter Sara Tendulkar, Leander Paes and daughter Aiyana Paes, Arjun Rampal and daughters Myra and Mahikaa as well as Alyque Padamsee and daughters Raell and Shazahn Padamsee.
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