Mumbai, India: UltraTech Cement Limited, India’s largest cement and ready-mix concrete (RMC) company, in partnership with Prayagraj Nagar Nigam, has launched a waste management initiative at the Maha Kumbh 2025 being held at Prayagraj, Uttar Pradesh. The initiative, titled Mahakumbh ka Mahasankalp, aims to address the challenge of plastic waste at the Maha Kumbh, considered to be the world’s largest spiritual gathering.
Mahakumbh ka Mahasankalp initiative commenced on January 22nd, 2025 and will run up to February 28th, 2025. The initiative aims to collect plastic waste and process it to use as alternative fuel for cement manufacturing at Dalla Cement Works, UltraTech’s integrated manufacturing unit located in Sonbhadra district in Uttar Pradesh.
UltraTech has deployed sanitation workers and waste plastic collection bins across high-footfall locations in Prayagraj such as Triveni Sangam and Maha Kumbh’s designated sectors. Apart from designated bins, the sanitation workers are also collecting plastic litter, while a dedicated cleaning van transports the waste to a segregation facility. The initiative also emphasises community engagement and awareness. An LED activation van is traveling across Prayagraj, educating citizens on plastic segregation and encouraging household participation in the campaign.
With a multi-pronged waste collection strategy, the initiative focuses on plastic waste collection, segregation, and processing ensuring safe disposal. This approach reduces reliance on use of conventional fossil fuels for cement manufacturing while also reducing societal burden for landfill due to plastic waste as well as minimising the environmental risk of plastic waste leaching into soil, and water bodies.
In addition to processing waste collected through the Mahakumbh ka Mahasankalp initiative, UltraTech will also process the waste collected independently by Prayagraj Nagar Nigam from Maha Kumbh 2025. So far, cumulatively, 400 metric tons of plastic waste collected at the Maha Kumbh has been processed as alternative fuel at UltraTech’s unit, Dalla Cement Works.
UltraTech already provides ongoing support to the municipal corporations of Prayagraj and Lucknow for co-processing segregated municipal plastic waste at Dalla Cement Works unit. The initiative taken up by UltraTech for sustainable plastic waste disposal at Maha Kumbh is in addition to the ongoing support provided by the Company to both these municipalities for safe disposal of municipal solid waste (MSW).
UltraTech supports more than 80 municipal corporations across India to help them in destroying incinerable non-biodegradable waste in a safe and sustainable manner through co-processing, helping reduce the waste headed for landfills. In FY24 alone UltraTech co-processed 5.43 lakhs tonnes of MSW as alternative fuel in its kiln operations and captive power plants.
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