CSR News: Tata Power launches ‘SaheliWorld.org’ – A Market place for its Rural Entrepreneurs

Tata Power, India’s largest integrated power utility, has always been empowering a billion lives through sustainable living at the heart of its operations. The company has undertaken various initiatives to uplift and lighten up the lives of the country’s rural artisans by providing them with employable skills and employment opportunities.

Marching towards fulfilling this vision and keeping the current focus of Covid-19 response in mind, the company, today, announced the launch of ‘SaheliWorld.org’, a dedicated website which offers products made by our SHGs and farmers.

The plethora of products offered in the platform includes women’s apparels from Dhaaga, a social initiative & women SHG based microenterprise promoted by Tata Power. Additionally, it also includes handicrafts, home décor items, herbal & organic farm produce, dairy products, patchwork & embroidery from various parts of India along with Covid-19 Essential Products. Through this website, the company aims to improve the social status and provide them a sustainable livelihood.

These product lines include the world-famous embroidery by Tata Power’s Rabari artisans from Mundra, Kutch district (Gujarat) known for its use of delicate stitch, mirror work & bold colourful thread designs. It also includes the traditional hand woven crafts from the artisans of Dhanbad, Maithon made from Tiger grass, a perennial grass native to the Indian subcontinent along with produce from farmers & women SHGs from Maharashtra showcasing day-to-day products like women apparels, household & decorative items, herbal & organic products and others to customers. Customers can search, buy quality products made by these SHGs and also learn more about the artisans through this platform.

Keeping in mind our focus to the Covid -19 response, this website is another innovative approach to provide employment opportunities to our communities. Saheliworld.org reflects Tata Power’s sole aim of empowering its SHGs and farmers to be financially independent & empower them for life. All sales proceed will be channelled towards fulfilling the farmers/SHGs/artisan’s dreams and improving their socio-economic status.

Keeping the customers at the heart of this project, each product is reasonably priced with a customer-friendly exchange policy. The user-friendly website enables customers to navigate swiftly through a range of products, place orders and track their order as well. ShipRocket, with their extensive partnerships and linkages with all leading delivery partners, is the logistic partner of this project. To ensure the best purchasing and payment experience, a partnership has been formed with PAY U – Payment Gateway also.

Through ‘SaheliWorld.org’, the company aims to reach out to all potential rural entrepreneurs that can be covered under the purview of this vision and provide them with a platform to bring forth their skills and stand on their feet. From handicrafts to apparels, dairy products to eco-friendly herbal products to handicrafts. At present, Tata Power is engaged with over 14000 women members across 16 states in India.

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