After a long over 6-month wait and no-show, the Indian entertainment industry is finally set to kickstart from October 15th. Even as the government has given the green signal for cinemas to open up with operating guidelines issued for the same, BookMyShow, India’s leading entertainment destination has rolled out ‘My Safety First’ feature – the first ever safety shield tag – across its web and app platforms, in collaboration with cinema partners all over India.
‘My Safety First’ will help create awareness amongst consumers on the various levels of safety and hygiene measures available across different cinemas listed on BookMyShow. Created using BookMyShow’s robust consumer and data analytics, this safety shield feature will highlight the best practices being followed by all cinemas across India. It will facilitate a safer and more secure movie-watching experience for users, right from the time of booking tickets to return to their favourite movies.
‘My Safety First’ tag will list the various safety indicators available across every cinema listed on the platform, such as in-cinema seat distancing, thermal screening, contactless security check, availability of hand sanitizers, daily temperature check for staff members, availability of packaged food & beverages, limited occupancy in restrooms, compulsory masks, social distancing in cinema premises, sanitization before every show, amongst others, enabling users to see the various safety measures employed by cinemas and make an informed decision before they step out to watch their favourite films on the silver screen.
Talking about ‘My Safety First’, Ashish Saksena, COO – Cinemas, BookMyShow said, “We welcome the government’s decision to open up the cinemas industry, with standard safety measures being followed across the entire value chain. To ensure a smooth implementation and safe experience for consumers, we, at BookMyShow, have been working along with our cinema partners to put forth a comprehensive guide for cine-goers with the ‘My Safety First’ safety shield tag. Customer experience and safety is at the forefront of everything that we do at BookMyShow, and through this feature, we aim to help millions of consumers using BookMyShow to make an informed decision for a worry-free movie viewing experience, even before they step out to watch a film. Together with our cinema partners, we are thrilled and ready to unlock life and welcome audiences to the big screen, yet again, safe and sound!”
Even as the out-of-home entertainment ecosystem is readying to welcome users back, India is gearing up to step out and get back to its favourite entertainment experience once the lockdown lifts, as per BookMyShow’s recent Covid survey report titled ‘Back To Out-of-Home Entertainment’. The survey, (conducted with 4000 respondents who were active BookMyShow transactors) found that 54% of Indian entertainment lovers are eager to get to theatres within 15-90 days of the lockdown lifting. The report put the criticality of safety measures squarely at the centre of users’ preferences as 98% respondents expected cinemas to implement strict safety and hygiene measures and 85% consumers preferred a contactless entertainment experience by purchasing their tickets online with the M-ticket & e-ticket option. .
BookMyShow’s safety shield tag ‘My Safety First’ is a natural extension of the safety expectations from consumers as gauged through this survey and its continued efforts to provide a safe experience to millions of Indians who use the platform for all their entertainment needs.
Since the start of the lockdown in March, BookMyShow has prioritised customer safety by changing tack swiftly and offering consumers a wide array of best-in-class virtual entertainment offerings across genres that they could experience from the safety of their homes. For a smoother and richer quality of experience, the platform launched BookMyShow Online, India’s first ever streaming platform for live entertainment that offers unique and interesting entertainment options for consumers across demographics.
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