India’s third-largest two-wheeler company TVS Motor Company is a reputed two and three-wheeler manufacturer globally operating in across 80 countries. TVS has been championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia.

TVS Motor Company is the First Indian two and three-wheeler maker to have become a signatory to the world’s largest sustainability initiative, the United Nations Global Compact (UNGC). This will ensure enhanced collaborations and actions towards wider development of goals, particularly the Sustainable Development Goals (SDGs).

TVS Motor Company was honoured with The CSR Journal Excellence Awards 2023 for its water conservation initiatives in Tiruvannamalai.

CSR Spent FY 24

In the FY 2024, the company spent Rs 30 crore on CSR initiatives, which is slightly more than what it was obligated to spend as per the Company’s Act (Rs 26.39 cr). In FY 24, CSR of TVS Motor Company benefitted over 16 lakh people across 2500 villages, as mentioned in its Annual Report. In the said financial year, the company has formed over 5000 Self Help Groups (SHGs) with over 60,000 women, renovated over 980 Anganwadis, renovated over 830 schools and more than 130 health centres.

TVS Motor Company CSR Arm – Srinivasan Services Trust

Srinivasan Services Trust (SST) Srinivasan Services Trust (SST), the social arm of TVS Motor Company and Sundaram-Clayton Limited started working in villages established in 1996. Starting with a model of philanthropy, it matured into a model centred on community participation in all its projects. Presently, SST works in 2500 villages across the country with 2,000 villages in Tamil Nadu. It follows a holistic and participatory approach of village development, working very closely with the community and the government.

SST’s focus is to bring about sustainable development in villages through Total Community Involvement. Society building through development of women and children, conservation of water, providing holistic health and education infrastructure by renovating the government infrastructure and preserving the environment are its main focus areas. SST works towards economic development of the community by helping them to set up microenterprises and supporting them to improve agriculture and livestock income.

SST’s holistic approach focuses on critical areas of Economic Development, Health, Education, Infrastructure, Environment and Social and Cultural Development in the villages. SST works with communities and governments to empower India’s rural poor through awareness, skills and training programs.

Over the last 27 years, SST, with the help of TVS Motor Company, has been actively facilitating sustainable and self-reliant development across 2,500 villages in India, bringing a paradigm of holistic and sustained socio-economic change at the grassroots level across India.

Over Rs 85 crore have been contributed by TVS Motor Company towards Covid- 19 relief.

An impact study carried out by Institute of Rural Management (IRMA), Anand has revealed that in the villages in Tiruvannamalai district, where SST has been working, shows an household income growth of about 141% in 5 years (2017-2022) as compared only to a 38% household income growth in neighbouring areas.

CSR of TVS Motor Company

CSR for Water Conservation

Srinivasan Services Trust announced in March 2023 that it has over the last six years, invested over Rs 21 crores in water conservation efforts across villages of Tamil Nadu and Maharashtra.

At least 350 desilting projects including desilting of tanks and irrigation channels have been undertaken by SST increasing the water storage availability by 160 crore litres (57 million cubic feet). Additionally, with active participation by the local communities and through their association with National Bank for Agriculture and Rural Development (NABARD), SST has implemented programmes in Javadhu Hills in Tiruvannamalai & Tirupathur districts and Thally in Krishnagiri district in which 19 check dams and 120 farm ponds have been created. In partnership with other organizations, SST has also implemented watershed programs in Tirunelveli and Tiruvannamalai districts of Tamil Nadu.

SST has also desilted 7 water bodies in Krishnagiri district inside the forests, with the support of the government, which has in turn increased water availability for wild animals. The Trust plans to invest over 10 crore rupees in the next three years for water conservation initiatives.

A study by the Centre for Water Resources (CWR), Anna University on 3 minor irrigation (MI) tanks in Krishnagiri, Tiruvannamalai and Tirunelveli districts revealed that partial desilting of water bodies has made the water available for more than one cropping season 79% of farmers adopted changes in the cropping pattern and cultivating more than one season. The underground water storage capacity has improved and there is an increase in water level in bore wells and open wells in the area.

CSR for Tiger Conservation

Srinivasan Services Trust announced in July 2023 that it has invested Rs 20 million (2 crore) in various conservation initiatives, including water conservation, forest equipment, transportation, and anti-poaching camps across six tiger reserves in Tamil Nadu and Karnataka.

The trust is working to improve living conditions for staff members of the forest department and to construct anti-poaching camps equipped with solar power and drinking water facilities. SST’s tiger conservation programme aligns with their broader mission of developing tribal villages, for which the trust has invested over INR 250 million over the past 16 years.

In 2022, SST donated a minibus to the Sathyamangalam Tiger Reserve. Additionally, SST contributed to the Bandipur Tiger Reserve by donating two forest-road-friendly motorcycles and provided tractors for water transportation in Mudumalai (Tamil Nadu) and Bandhavgarh (Madhya Pradesh).

To boost conservation efforts, the trust also supplied high luminescent search lights and GPS devices to Mudumalai, Sathyamangalam, and Kalakkad-Mundanthurai tiger reserves in Tamil Nadu.

CSR for Eye Care

In observance of World Sight Day (12th October 2023), Srinivasan Services Trust took the initiative to honour hospitals engaged in the extensive eye care initiative. Over the past three years, SST has collaborated with eye hospitals and organised eye camps across Tamil Nadu and Karnataka, reaching out to more than 60,000 individuals and SST’s collaborative efforts with various hospitals have resulted in more than 2,000 free cataract surgeries, as per an announcement.

CSR support to cyclone Michaung-affected areas

TVS Motor Company donated Rs 3 crore to the Chief Minister’s Relief Fund after the flooding and damage caused by Cyclone Michaung in Tamil Nadu in December 2023. The company also announced Rs 50 lakh towards disaster relief in Michaung-affected Andhra Pradesh.

“The floods have unleashed severe hardship on the community, and we would like to do our part to support the community. This will augment the tireless efforts of the government and the resilient people of Tamil Nadu to restore normalcy. In times of distress, corporate entities bear a collective responsibility to extend support and aid in the restoration of normalcy. Our contribution will support the efforts of the government in bringing succour to the affected communities in Andhra Pradesh,” Sudarshan Venu, Managing Director, TVS Motor Company shared in a statement.

TVS Motor also offered additional service support for its customers in the flood hit districts. India’s third-largest two-wheeler company announced additional service support for its customers in the states of Tamil Nadu, Andhra Pradesh and Puducherry in the wake of the Michaung Cyclone. TVS also offered additional support to its customers in the above states.

Recognition at The CSR Journal Excellence Awards 2023

Srinivasan Services Trust (SST), the social arm of TVS Motor Company and Sundaram-Clayton Limited has been honoured with ‘The Special Commendation Award’ at The CSR Journal Excellence Awards 2023 hosted in Mumbai in December. SST was recognised for remarkable work on projects related to ‘Desilting of Minor Irrigation Tanks’ in Tiruvannamalai, Tirunelveli, and Krishnagiri Districts.

The The CSR Journal Excellence Awards 2023 was graced by the Defence Minister of India – Shri Rajnath Singh, Maharashtra Chief Minister – Shri Eknath Shinde, and Bollywood superstar Aamir Khan.