Sports & Culture

Sports has significant mindshare for the Indian public. Notice how we become one mind during the World Cup final. Current sports CSR budgets have been largely invested in promoting excellence in sport. However, sports can play a transformative role in achieving value for the company in question as well as the communities involved. Despite high...

"The important thing in life is not the triumph, but the fight; the essential thing is not to have won, but to have fought well" (Baron Pierre de Coubertin - a French educator and a founding member of the International Olympic Committee) Since time immemorial, it has been stated that true sportsmanship lies in not just winning...

Ganeshotsav is an important and celebrated festival for Maharashtrians. COVID-19 outbreak has cast an eclipse to the festival this year as it involves huge gatherings of people for 11 days. Considering the prevailing circumstances, "Lalbaugcha Raja", the biggest and the most famous celebration of Mumbai's 11-day Ganesh festival has been cancelled for the first...

Hero MotoCorp is one of those automobile doyens that could be mistaken for a much younger company because of its young workforce and fresh work ethic. Despite being the world’s largest manufacturer of two-wheels for the past two decades, the company is at the cutting edge of design and auto-innovation. It believes sustainability is...

While the pandemic has dealt a blow to sports at large, the impact has been more severe for those working at sports venues and training facilities. Celebrities and athletes have come together to launch #PlayforIndia. The growing network behind this initiative includes the likes of cricketers Rohit Sharma, Yuvraj Singh, Smriti Mandhana and Mayank Aggarwal;...

The police killing of George Floyd on suspicion of counterfeiting a $20 note has led to civil unrest across America, and parts of Europe and Australia. The incident was an unfortunate one but it breathed new life into the Black Lives Matter movement against systemic racism towards black people. A host of top brands...

Continuing to walk on the path of corporate social responsibility (CSR), online fantasy gaming platform BalleBaazi.com has joined hands with GiveIndia to launch a campaign ''Hero in Need, is a Hero Indeed'' to enable BalleBaazi users to make donations during these unprecedented times. Around 5000 meals and masks were contributed within 10 days of...

World Bicycle Day 2020 is being observed today at a time when lockdowns are being eased out here, and lifted in other parts of the globe, lending the annual day renewed importance. Cycling is being viewed with fresh eyes as “green recovery” becomes a buzzword in the “new normal” of the post-COVID-19 world. Eco-friendly,...

The horrifying death of an unarmed Black man, George Floyd, at the hands of cops in Minneapolis on May 25 sparked protests for justice that developed into violent riots across the United States of America. You see, the cops involved in the murder were let off with a slap on the wrist, and no...

The current pandemic is an unprecedented calamity — none of us has faced a similar situation in this lifetime. We don't have earlier experiences on which to draw upon for handling it. The economic and social pain of the pandemic is immense. The worst affected are the populations who subsist on daily wage or...

There are a lot of ways to show your mom how much you love her on Mother's Day 2020, but nothing hits quite like a gift that's truly sentimental, a handmade card or a simple photograph collage that captures all the memories you both cherish. The current stressful time that we all are going...

HDFC Bank today released #HumHaarNahiMaanenge (we will not give up), a collaborative song as a tribute to the millions of Indians who are standing together to fight the COVID-19 pandemic. The song is composed by the legendary composer A.R. Rahman, and the lyrics are by lyricist Prasoon Joshi. The track also brings together an ensemble...