Apple has launched seasonal offers in India that allow customers to receive cashback up to Rs 15,000 on selected iPhone and Mac models. The promotion does not involve direct price reductions but instead provides instant cashback for eligible bank card purchases. The offers are accessible through Apple’s Indian website, targeting customers using cards from American Express, Axis Bank, and ICICI Bank.

The iPhone 18 Pro and iPhone 18 Pro Max qualify for cashback amounts of up to Rs 7,000. The initial price for the iPhone 18 Pro in India is Rs 1,64,900 for the 256GB variant, while the iPhone 18 Pro Max starts at Rs 1,79,900. With the full cashback applied, the effective price for the iPhone 18 Pro drops to Rs 1,57,900, and the iPhone 18 Pro Max becomes Rs 1,72,900.

Additionally, Apple is providing up to Rs 81,500 in trade-in value for customers who exchange their existing devices. The exchange value varies, depending on the age and condition of the current phone. Buyers of new iPhones will also receive three months of complimentary subscriptions to Apple Music, Apple TV+, and Apple Arcade, as part of the promotional offer.

Cashback Offers on MacBook Models

The most substantial savings in the seasonal offers can be found with the latest MacBook Pro models, which come with instant cashback of up to Rs 15,000. The 14-inch MacBook Pro featuring the M5 Pro processor has a launch price of Rs 2,49,900, while the 16-inch version is priced starting at Rs 2,99,900. The 14-inch model with the regular M5 processor starts from Rs 1,89,900. After applying the full cashback, the effective prices are Rs 2,34,900 for the 14-inch M5 Pro, Rs 2,84,900 for the 16-inch M5 Pro, and Rs 1,74,900 for the 14-inch M5 version.

Other Mac products are also included in the cashback offers. Buyers of the MacBook Air can receive up to Rs 9,000 in cashback, while the Mac Studio can qualify for cashback of up to Rs 10,000. The MacBook Neo, iMac, and Mac mini models are eligible for cashback amounts of up to Rs 5,000.

Alongside cashback offers, Apple is extending trade-in benefits for Mac purchases. Customers can exchange their existing computers, enabling them to utilise the obtained value towards the purchase of a new Mac. Furthermore, three months of Apple TV+ and Apple Arcade are included with eligible Mac purchases, adding further value to the offerings.

Promotions Available Until Limited Duration

The seasonal promotions from Apple aim to enhance customer engagement and incentivise purchases during this period. Given the competitive market, the company is leveraging cashback options alongside trade-in values to attract potential buyers. The offers will be available for a limited time on the Apple India website, encouraging consumers to consider upgrading their devices.

As consumers increasingly seek value for their purchases, Apple’s strategy may resonate well during the current consumer sentiment. The combination of cashback, trade-in benefits, and subscription services aims to create a comprehensive package for prospective buyers looking to invest in new technology. The offers are expected to bolster sales figures during this promotional period.

For more details, interested customers can visit the Apple India website, where the specific terms and conditions of the cashback and trade-in offers are outlined. The promotions are part of Apple’s global strategy to maintain its market position and cater to the growing demands of Indian consumers.

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