Dabur India Limited is a leading Indian consumer goods company, with a history spanning over 130 years, founded in 1884. It’s a major player in the fast-moving consumer goods (FMCG) industry, known for its diverse range of products, particularly in hair care, oral care, skin care, health care, home care, and foods.
Dabur’s legacy is rooted in Ayurveda, and it has built a strong global presence. Dabur operates in over 120 markets across Asia, Europe, and the US, catering to diverse consumer needs and preferences.
Highlights of Dabur India’s CSR in FY24
Number of CSR beneficiaries – 30,58,277
CSR Expenditure in FY24 – Rs 36.90 crore
CSR Focus areas:
Eradicating Hunger, Poverty & Malnutrition
Promoting Health Care, including Preventive Health Care
Ensuring Environmental Sustainability
Promotion of Education
Skill Development and Women Empowerment
Promotion of Sports
Top CSR Projects of Dabur
1. Eradicating Hunger, Poverty & Malnutrition in 5 states
This CSR programme focuses on combating hunger and promoting better nutritional practices especially targeting the under-served sections of society, particularly the girl child.
Swasth Ghar Dabur has put together an integrated development program that stands on four pillars called SNEH (Self-Defense, Nutrition, Empowerment, and Health) to ensure the overall health and well-being of the vulnerable and less privileged sections of the society. Focus is on building a better and safer future for girl children living in difficult circumstances.
The project is being implemented in 8 districts across 5 states (Uttar Pradesh, Uttarakhand, Himachal Pradesh, Madhya Pradesh, and Assam), engaging school-going kids, their families and even adults belonging to vulnerable social groups. The project currently engages directly with a total of 92,793 individuals across these districts.
Project Poshan – Ensuring Nutrition and Menstrual Hygiene in Noida
One of Dabur’s flagship nutrition support programs, Project Poshan is aimed at building awareness to ensure that communities consume healthy, nutritious meals. It also promotes safe and hygienic living, besides providing essential supplements to the vulnerable sections of society. The project runs in the urban slums of Noida, Uttar Pradesh. A series of nutrition planning programs ensure that they have easy access to nutritious food. Focus is given to girls from the disadvantaged section by organising menstrual hygiene awareness camps and free distribution of sanitary pads among adolescent girls.
Madaari Mitr (Madaari Mission for Total Rehabilitation) in Varanasi
Dabur, along with its NGO partner Dev Excel Foundation, has been working with a group of Madaaris staying in the outskirts of Varanasi and other cities of Uttar Pradesh, helping improve their quality of life and ensuring that they have access to proper sanitation facilities, and nutritious food products.
A series of interventions carried out towards addressing their problems include building women’s groups for awareness generation on maternal and child health, besides providing their children access to basic education and nutrition. Apart from supporting the children studying at non-formal education centres within their communities, awareness camps are run where the people are educated about balanced diet, proper nutrition, while also providing them nutritious food products.
‘700 Se 7 Kadam’ Sanitation Drive
The company as part of its CSR runs awareness camps within villages near its operational areas to improve hygiene practices. Special toilet cleaning kits are also distributed among households. The year 2023-24 saw Dabur construct 42 household toilets in 3 villages of Uttarakhand, Uttar Pradesh and Himachal Pradesh.
Health Camps
During the year, Dabur organised over 570 General Health Camps in addition to 947 Disease Specific Health Camps where Ayurvedic doctors offered free consultation to nearly 67,105 individuals. Lady doctors are also present at these camps to reach out to many women in the selected intervention areas. Services offered include free health consultations, diabetes screening and free female consultation. Special disease specific heath camps we organised for Diabetes Screening, bone mineral density (BMD) Tests, etc.
Dabur also runs a Wellness Centre in the walled city area of Delhi offering health check-ups and subsidised medicines to the public. The Ayurvedic practitioners at this centre also offered online consultations and teleconsultations to patients free of cost.
Saksham – Rehabilitation of Head Injury Patients
India today has the dubious distinction of being the ‘Head Injury Capital of the World’ with over 200,000 lives being lost due to head injuries every year. Equally alarming is the fact that 95% of trauma victims don’t receive optimal care in the ‘Golden Hour’, the first hour after an injury is sustained, and due to this more than half of these lives are lost.
In an effort to bridge this gap and ensure affordable treatment for comprehensive rehabilitation of head injury victims, Dabur joined hands with Indian Head Injury Foundation (IHIF) to implement ‘Project Saksham’.
Under the project, Dabur is supporting a charitable physiotherapy and neuro-rehabilitation centre in Jodhpur, Rajasthan, providing support to victims of traumatic brain and spine injuries. The rehabilitation centre focuses on two key areas of preventive care & curative medicine, and post-accident rehabilitation.
2. Environment Sustainability Initiatives
Under its Environment Sustainability initiatives, the company is conserving natural resources that are vital for ecological systems and human survival: water, air and soil. During the year, community-led agriculture and water projects were rolled out for local populations, solar-power solutions were provided to communities, besides engaging them in environment-friendly bag production, tree-plantation, and plastic waste management.
Herbal Kingdom
Project Herbal Kingdom is a community-level intervention that involves farmers, tribal and forest-based communities across India in conserving natural resources in wide-ranging ecosystems and promoting sustainable cultivation of rare medicinal herbs.
In 2023-24, Dabur worked with 15 partner NGOs, engaging farmers, forest collectors and tribal communities in 34 districts across 12 states. A total of 10,877 farmers have been engaged in sustainable cultivation of herbs across the country and 10,145 acres of land has been brought under cultivation of medicinal and aromatic plants, as mentioned in the company’s Annual Report.
Harnessing the Sun
Under ‘Harnessing the Sun’ project to promote the use of social energy, Dabur has installed Solar Street Lights and other solar-powered solutions across villages. The company erects Solar Street Lights in villages, with financial support from the communities and village panchayats. During the year 2023-24, 82 Solar Street Lights/Equipment were set up in 6 villages and 3 schools, directly benefiting 2,563 individuals.
Tree Warriors
Under this program, a total of 6,198 saplings were planted, 455 tree guards erected across 20 villages and 11 schools in FY 2023-24. Dabur also assists farmers in taking up plantation of poplar trees by providing financial support on a 50:50 basis. The company also supported government departments in Rajasthan and Madhya Pradesh in plantation activities.
Supporting Plastic Waste Management
Dabur boasts of being a Plastic Waste Positive enterprise, having collected, processed/recycled 41,100 MT of post-consumer plastic waste from across the country. To support this plastic waste management initiative, it has been running community-led interventions aimed at creating awareness about plastic waste management within the community and educational institutions.
The ‘My 10 Kg Plastic’ in one such mega initiative, rolled out in association with Indian Pollution Control Association (IPCA), to spread awareness in the community about waste segregation at source. Segregated plastic waste from more than 300 societies and educational institutions across Delhi-NCR and Jammu were collected under this initiative. In all, 79,375 kg (~79 MT) of segregated plastic waste was collected and channelized for recycling during 2023-24 through the programme.
Awareness programs are also run for ragpickers to educate them about safe collection of consumer waste and improve their standard of living.
3. Promotion of Education
Adarsh Pathshala
Under its School Support Programme ‘Adarsh Pathshala’, Dabur is working to improve the learning environment for kids in rural government schools by converting them into Model Schools, boasting the modern infrastructure and a comfortable environment that supports enhanced learning.
In FY 2023-24, 21 schools were redeveloped under the Adarsh Pathshala initiative, taking the total number of schools revamped till date to 202. These interventions provided an improved learning environment for 4,313 students.
Computer Education
Dabur has joined hands with NIIT Foundation to set up Computer Literacy Centres in rural India, helping the youth build skills that foster employability and inclusive economic growth. Today, there are 8 Computer Literacy Centres operational in 5 states of Uttar Pradesh, Uttarakhand, Himachal Pradesh, Madhya Pradesh, and Assam, helping 355 local children and youth get basic computer education.
4. Skill Development & Women Empowerment
Nari Shakti Kendra
Dabur has been working towards empowering young women and men in rural areas with relevant skills and support to enhance their employability and productive engagement in economic activities. The company operates 24 Skill Development Centres in 5 states of Uttar Pradesh, Uttarakhand, Himachal Pradesh, Madhya Pradesh, and Assam, offering vocational skills training to local women and girls in Stitching-Tailoring and Beauty Care. This year, 1,091 girls and women from 33 villages have undergone training at these centres as per the company’s Annual Report.
Beekeeping Training in Kashmir
In 2023-24 Dabur joined hands with Sher-e-Kashmir University of Agricultural Science and Technology, Kashmir to support and train beekeepers from Kashmir on best practices in beekeeping, and also empower the local youth by engaging them in beekeeping.
Under this joint initiative, a seven-day training programme was organised in the university to impart technical knowledge required for efficient management of bee colonies and impart best beekeeping practices. The training helped provide income-generating opportunities to the local youth while bridging the skill deficits at the ground level.
5. Promotion of Sports
Under a CSR initiative rolled out for both boys and girls in Assam, Dabur has been working towards identifying and promoting grassroots football and boxing talent. The Football Training Camp in Tezpur offers boys and girls training in football, a sport of choice in the region.
