Dot & Key has introduced its latest product, the Dragon Fruit Bounce Jelly Moisturiser, expanding its existing moisturiser range. This new addition is specifically designed for individuals with oily and combination skin, offering hydration without leaving a greasy residue. The lightweight formulation aims to provide deep hydration while giving the skin a plump and bouncy appearance.

The moisturiser features a unique jelly texture that absorbs quickly, providing the skin with a fresh and dewy finish, making it suitable for those who struggle with oily skin yet seek effective hydration. The product reflects Dot & Key’s ongoing commitment to innovative skincare solutions tailored to the needs of the Indian consumer.

Key Ingredients and Benefits

The Dragon Fruit Bounce Jelly Moisturiser is fortified with three primary ingredients: Plant-PDRN, Niacinamide, and multi-peptides. These components work synergistically to support collagen production, enhance skin elasticity, and regulate excess oil. Additionally, the moisturiser includes multi-weight Hyaluronic Acid, Ectoin, and a Ceramide-Cholesterol lipid matrix, all of which contribute to moisture retention and fortification of the skin’s barrier against environmental stressors.

The quick-absorbing formula is engineered for layering under sunscreen and makeup, addressing the day-to-day challenges of urban living. The absence of added fragrance makes it suitable for daily use, catering to both morning and evening skincare routines. This formulation is crafted to withstand the demands of heat and humidity typical of the Indian climate.

The product is priced at ₹499, making it accessible to a broad consumer base. It is available through various platforms, including Dot & Key’s official website, e-commerce sites, quick commerce applications, and brick-and-mortar retail locations.

Company Background and Market Position

Dot & Key, headquartered in Kolkata, has emerged as a prominent player in the Indian skincare market since its inception in 2018. Founded by Anisha Agarwal Saraf and Suyash Saraf, the brand focuses on making premium skincare accessible to Indian consumers. With a consumer-first mentality, Dot & Key has established a strong foothold in various skincare categories, including sunscreens, moisturisers, face washes, and lip balms.

The company’s innovations are developed in-house at an R&D lab staffed by a team of skincare scientists who collectively have over 50 years of experience. This expertise enables Dot & Key to blend high-performance ingredients with natural actives effectively. The brand is notably backed by Nykaa, a leading name in the beauty and wellness sector in India, further enhancing its reach and market presence.

Dot & Key’s Dragon Fruit series, which includes the newly launched moisturiser, also incorporates the Dragon Fruit Bounce Sunscreen released earlier in the year. This demonstrates the brand’s strategic focus on expanding its product lines to meet the diverse skincare needs of Indian consumers.

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