Sunteck organises sustainable lifestyle drive at Juhu Beach

Mumbai, Maharashtra: Sunteck Foundation by Sunteck Realty under its initiative ‘Life by the Sea’ organised a sustainable lifestyle drive at Juhu Beach in association with Plastoconomy Foundation in an endeavour to restore the pristine beach after the Ganpati festivities concluded. Actors Neha Dhupia and Mithila Palkar participated in the drive to support the cause.

Sunteck Foundation had previously worked with Actor Dia Mirza to spread awareness of enhancing beach sustainability in the month of March this year at the Vasai Suruchi beach and has continuously enhanced the upkeep of the beach and has also improved the infrastructure in and around the beach.

Juhu beach is one of the most mesmerizing beaches located on the western coast of Mumbai. Watching the breathtaking sunrises and sunsets along the horizon of the gorgeous sea are the best way to spend your time in Mumbai. The beauty of the beach is so famous it has been captured in numerous films and movies.

Lord Ganesha’s homecoming is undoubtedly one of the most popular festivals in Mumbai with participation in large numbers. Just as Mumbaikers bid adieu to their favourite deity, it is imperative to restore these pristine beaches to their previous glory.

This initiative is part of Sunteck’s ongoing Environmental, Social & Governance (ESG) initiative to contribute to the upgradation of the habitat and environment.

Reiterating the ESG goals of Sunteck Realty, Kamal Khetan Chairman & Managing Director at Sunteck Realty Ltd shared, “We believe it is our responsibility to lead the way in inspiring and encouraging citizens of Mumbai to adopt sustainability. With Mumbai known for its beaches, the best place to start our sustainability drive is by the sea. The extensive coastline is the city’s natural heritage that we should always conserve and continue to enhance. With sustainability at the heart of our organisation we strive to maintain high standards with our ESG goals and initiatives.”

Speaking on the newest ESG initiative by Sunteck, Anupma Khetan, the customer experience evangelist at Sunteck Realty shared, “We at Sunteck strive to ensure that our pristine beaches and marine life are always thriving. A safe and sustainable beach is beneficial for everyone. Hence it is the need of the hour to ensure that the beauty and scenic sanctity of the beaches of MMR are maintained.”

Speaking about participating in the drive, actor Neha Dhupia, said, “The initiative launched by Sunteck is a brilliant effort and I hope it encourages every resident of Mumbai to help sustain and maintain our beaches. I believe that each and every one of us should do our part to ensure we have a cleaner and greener city to live in. I am doing my bit to save our environment and I believe it is our responsibility to protect and preserve the beautiful coastline.”

Also actively participating in the ‘Life by the Sea’ initiative is actor Mithila Palkar who ardently supports and promotes a sustainable lifestyle. “I am very happy to be a part of Sunteck Foundation’s ‘Life by the Sea’ initiative as it is something that holds a special place in my heart. Having lived in Mumbai, witnessing the beach was something we absolutely enjoyed as a family. I truly understand the value that coastal life brings to us. So, it is absolutely necessary that we protect it and maintain its beauty. We need to spread awareness so that more people embrace the sustainable beach lifestyle.”