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February 12, 2026

Public Shaming on LED Screens for Littering in Assam Town

The CSR Journal Magazine

In a bold step to address littering in Tinsukia, Assam, the local municipal authorities have launched an initiative that publicly displays the faces of individuals caught discarding waste on LED screens throughout the town. This groundbreaking approach aims to instill a sense of accountability among residents regarding their littering habits.

The Tinsukia Municipal Board has implemented this initiative as part of an anti-littering campaign, utilising digital displays positioned along busy thoroughfares. Alleged offenders are shown in real-time as they improperly dispose of waste, making it clear that ignoring public cleanliness has immediate consequences.

A recent video shared on an Instagram account, Tinsukia Unfiltered, has drawn significant attention. The footage features several individuals throwing refuse onto the streets, with the LED screens capturing and broadcasting their actions for the public to witness. This tactic is intended to create a heightened sense of public awareness and responsibility regarding littering.

Screen Seen as “Hall of Shame”

Accompanying the viral video is a caption that conveys a firm message about civic duty. It describes the screens as a “Hall of Shame” and cautions potential offenders that careless littering could lead to unwanted public attention. The message reinforces that public spaces should be respected, and maintaining cleanliness is an essential responsibility for all community members.

The caption presents a somewhat ironic perspective on the consequences of littering, stating, “Welcome to Tinsukia, where throwing garbage on the street can now earn you instant fame.” Such phrases serve to underscore the town’s commitment to fostering cleaner public areas while attempting to discourage negligent behavior among its residents.

This initiative has elicited diverse reactions from the public. While a portion of the community has expressed support for the drastic measures taken by the municipal board, citing a need for stronger enforcement against littering, others have raised concerns about the ethics of publicly shaming individuals. The debate touches on broader themes of accountability and the most effective ways to encourage responsible behavior among the populace.

Anti-Littering Measures in Tinsukia Trigger Community Discussion

As discussions surrounding the project continue, Tinsukia’s approach has effectively brought the issue of littering into the spotlight. Observers are closely watching to determine if the fear of public embarrassment serves as a viable incentive for promoting more responsible waste disposal practices. The municipal board’s choice to make littering a matter of public concern has certainly generated conversation, prompting residents to reconsider not only their actions but also the impact of those actions on community spaces.

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