Radico Khaitan Limited, one of India’s oldest and largest IMFL companies, continues to showcase its commitment to corporate social responsibility (CSR) by supporting exceptional sports talent and promoting holistic well-being. As part of its initiatives, the company is sponsoring four remarkable athletes transitioning to Delhi to advance their sports careers.
The sprinters – Dolly Thakur, Jwala Singh, Deepa and Subhadra– were chosen based on their consistent gold medal winning performances over time. The four athletes have shown the mindset befitting a champion and need to be supported to ensure their long sports run. The sponsorship provides these athletes with comprehensive support, covering room rent, coaching fees, nutrition, and essential sports gear.
Talking about this initiative, Ms. Aneeta Chauhan, CSR Chairperson, Radico Khaitan Limited, said: “At Radico, we believe in the power of dreams and the potential of young talent to shape the future of our nation. Supporting them is both a privilege and a responsibility we hold dear. Just as Radico Khaitan Limited strives to put India on the world map with our brands, these young champions are showcasing India’s excellence in sports to the world. Their journey inspires us all, and we are proud to stand by them as they make our nation proud.”
Radico Khaitan Limited’s enduring dedication to sports promotion has played a significant role in fostering talent and enhancing the profile of Indian sports. The company’s partnership with the 59th National Inter-State Senior Athletics Championship in 2019, multiple sports events in Rampur from 2018-2019 and 2021-2022, 7th Rampur Doublothon in 2021, Cyclothon 2022 in Faridabad, and Bikeathon events from 2019 to 2022 demonstrated its support for athletes, and commitment to uplifting local communities through direct action.
Through supporting various sports initiatives, Radico champions broader initiatives to promote physical fitness and sustainability, holistic well-being, and community engagement. By empowering individuals, promoting fitness, and fostering holistic well-being, the company sets a benchmark for corporate responsibility that translates into tangible, positive change.
Out of the 13 girls selected, five are from the field of sports and will be supported by Radico Khaitan Limited for the next two years. As the Naz Hai Betiyan event is hosted again next year, a new group of girls will be selected to receive similar support.
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