Finolex Industries Limited, India’s leading manufacturer of PVC pipes and fittings, proudly announced its continued participation in the Pandharpur Wari Yatra for 2024, extending its support to this significant cultural and spiritual event in Maharashtra for more than 25 years.
The Pandharpur Wari, an 800-year-old tradition, saw millions of devotees undertake a 21-day pilgrimage on foot to the Vithoba temple in Pandharpur. As part of its ongoing commitment to this revered event, Finolex planned a comprehensive support program for the 2024 Wari Yatra. Finolex provided essential items to the Warkaris to enhance the comfort of pilgrims during their spiritual journey. These included large utility bags for carrying personal belongings, ponchos to protect from unpredictable weather, and Hari Path booklets to aid in their devotional practices. Recognizing the crucial role of law enforcement in managing this massive gathering, the company also distributed raincoats to police officers overseeing the event.
Healthcare was a priority during such a large-scale pilgrimage. To address this, Finolex’s CSR arm, Mukul Madhav Foundation (MMF), set up multiple medical camps at key locations along the Yatra route. These camps provided necessary medical assistance, ensuring the well-being of Warkaris throughout their journey.
Mr. Pradeep Shastry Vedula, President Sales & Marketing, at Finolex Industries Ltd., stated, “Our participation in the Pandharpur Wari is a testament to Finolex’s deep connection with Maharashtra’s agricultural community. For more than 25 years, we have been honored to support this 800-year-old tradition that brings millions together in a spirit of devotion and unity. This event allows us to engage in ‘Warkari Seva,’ which for us is equivalent to social work and paying homage to Lord Vitthal. This event is a unique opportunity for us to participate in a tradition that unifies people across all social strata. Our involvement goes beyond mere visibility; it’s about actively contributing to a cultural phenomenon that has brought communities together for centuries. As a company deeply rooted in Maharashtra’s soil, we see our involvement in the Wari as a continuation of our commitment to the communities we serve.”
This initiative reflected Finolex’s commitment to upholding traditions while supporting the communities it serves. As a company deeply rooted in Maharashtra and a leader in the agricultural sector, Finolex saw the Wari Yatra as an opportunity to reinforce its customer bond and contribute meaningfully to this significant cultural event.
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