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May 24, 2025
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JSW Paints Launches ‘Safe to Paint’ Program for Contractor Partners

JSW Paints, part of the $12 billion JSW Group has taken the initiative to provide safety and sanitization training for its contractor partners across markets. In light of the heightened awareness towards hygiene and sanitization, the company sought to empower its partners under the Star Contractor Partners Program by conducting training modules on preparedness against COVID-19.
With economic activity steadily resuming post months of lockdown, adherence to safety practices by customer-facing partners such as painting contractors is crucial. The JSW Paints training module covers all precautions suggested by the World Health Organization (WHO) and Government of India regarding hand hygiene, respiratory hygiene and sanitization. The Company’s programme clearly defines the precautions that one needs to take while completing painting jobs at a customer’s site.
According to Mr A S Sundaresan, Joint MD and CEO of JSW Paints, Consumers depend on Contractors for painting safely! It is imperative to ensure safe painting practices in Consumer’s homes. We are training our Star Contractors as per WHO and Government of India guidelines. Through this thoughtful initiative, we are making the contractor community aware of the importance of maintaining hygiene, adherence to safety practices and the sanitization necessary to ensure homes are safe. We are committed to providing consumers with a safe painting experience by ensuring that they have access to a trained & certified JSW Paints contractor.”
Adapting to the new normal, contractors have enthusiastically taken the training on a video call. Post the training, these contractors give a test through dedicated call centre operatives and receive a digital certificate based on their performance.
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

युवाओं के स्किल से आत्मनिर्भर बनेगा भारत, विश्व युवा कौशल दिवस पर पढ़ें ‘मोदी मंत्र’

युवा हमारे देश की सबसे बड़ी ताकत है, विश्व की तुलना में भारत में युवा वर्ग की आबादी सबसे ज्यादा है लिहाज़ा युवाओं के जोश, उनके कौशल और तकनीक का लोहा भारत ही नहीं बल्कि समूचा विश्व मानता है, 15 जुलाई विश्व युवा कौशल दिवस के रूप में मनाया जाता है, इस ख़ास अवसर पर देश के प्रधानमंत्री नरेंद्र मोदी ने देश के युवाओं को संबोधित किया और युवाओं को इस कोरोना काल में अपने कौशल का हुनर दिखाकर किस तरह से आत्मनिर्भर बना जाए इसका मूलमंत्र भी बताया।

पांच करोड़ से ज्यादा युवाओं का स्किल डेवलपमेंट हुआ

पांच साल पहले आज के ही दिन यानी 15 जुलाई को स्किल इंडिया मिशन की शुरवात हुई थी, स्किल इंडिया मिशन के तहत अब तक पांच करोड़ से ज्यादा लोगों का स्किल डेवलपमेंट किया जा चुका है और यह अभियान निरंतर जारी है। तेजी से बदलती हुई आज की दुनिया में अनेक सेक्टरों में लाखों स्किल्ड लोगों की जरूरत है। विशेषकर स्वास्थ्य सेवाओं में तो बहुत बड़ी संभावनाएं बन रही हैं। यही समझते हुए अब कौशल विकास मंत्रालय ने दुनिया भर में बन रहे इन अवसरों की मैपिंग शुरू की है।

लाखों लोगों को मिल रहे रोजगार के अवसर

कौशल भारत अभियान केंद्र सरकार की एक पहल है जिसकी शुरुआत आज से पांच साल पहले हुई थी। इस पहल की शुरुआत युवाओं के कौशल क्षमता को सशक्त बनाने के लिए की गई थी। प्रधानमंत्री कौशल विकास योजना के अंतर्गत उम्मीदवारों को प्रशिक्षित किया गया और लाखों लोगों को रोजगार के अवसर मिल रहे हैं।  प्रधानमंत्री कौशल विकास योजना महिलाओं को हुनर प्रदान कर उनकी जिंदगी आसान बना रही है। हर साल 15 जुलाई को UN से मान्यता प्राप्त इवेंट WYSD मनाया जाता है। यूनेस्को (UNESCO) के अनुसार, इसका उद्देश्य युुवाओं को रोजगार परक कुशलता उपलब्ध कराना है। साथ ही भविष्य में वैश्विक चुनौतियों से सामना करने में कुशल युवाओं की अहम भूमिका के महत्व से अवगत कराना है।

मोदी का ये है गुरुमंत्र

प्रधानमंत्री मोदी ने युवाओं को संबोधित करते हुए कहा,’स्किल की ये ताकत जो है, इंसान को कहां से कहां पहुंचा सकती है। एक सफल व्यक्ति की बहुत बड़ी निशानी होती है कि वो अपनी स्किल बढ़ाने का कोई भी मौका जाने न दे। स्किल के प्रति अगर आप में आकर्षण नहीं है, कुछ नया सीखने की ललक नहीं है तो जीवन ठहर जाता है। एक रुकावट सी महसूस होती है। एक प्रकार से वो व्यक्ति अपने व्यक्तित्व को, अपने व्यक्तित्व को ही बोझ बना लेता है।’ उन्होंने आगे कहा, ‘वहीं स्किल के प्रति आकर्षण जीने की ताकत देता है, जीने का उत्साह देता है। यह केवल रोजी-रोटी और पैसा कमाने का जरिया नहीं है। जिंदगी में उमंग चाहिए, उत्साह चाहिए, जीने की जिद चाहिए, तो स्किल हमारी ड्राइविंग फोर्स बनती है, हमारे लिए नई प्रेरणा लेकर आती है।’

हुनरमंद रहने का दिया मंत्र

प्रधानमंत्री ने अपने संबोधन में Skill, Re- Skill और upskill’ का विश्लेषण भी किया, पीएम ने कहा- “Skill का अर्थ है, आप कोई नया हुनर सीखें। जैसे कि आपने लकड़ी के एक टुकड़े से कुर्सी बनाना सीखा, तो ये आपका हुनर हुआ। आपने लकड़ी के उस टुकड़े की कीमत भी बढ़ा दी Value Addition किया।’  लेकिन ये कीमत बनी रहे, इसके लिए नए डिज़ाइन, नई स्टाइल, यानी रोज़ कुछ नया जोड़ना पड़ता है। उसके लिए हर रोज कुछ नया सीखना है और कुछ नया सीखते रहने का मतलब, ये है Re- Skill। Skill, Re- skill और Upskill का ये मंत्र जानना, समझना, और इसका पालन करना, हम सभी के जीवन में बहुत महत्वपूर्ण है।’

स्किल मैपिंग पोर्टल की हुई शुरुआत

प्रधानमंत्री मोदी ने कहा, ‘चार-पांच दिन पहले देश में श्रमिकों की स्किल मैपिंग का एक पोर्टल भी शुरू किया गया है। यह पोर्टल कुशल लोगों व कुशल श्रमिकों की मैपिंग करने में अहम भूमिका निभाएगा। इससे एक क्लिक में ही स्किल्ड मैप वाले वर्कर्स तक एंप्लायर्स पहुंच सकेंगे।’ यही समझते हुए अब कौशल विकास मंत्रालय ने दुनिया भर में बन रहे इन अवसरों की मैपिंग शुरू की है। कोशिश यही है कि भारत के युवा को अन्य देशों की जरूरतों के बारे में, उसके संबंध में भी सही और सटीक जानकारी मिल सके।’

भारत में 65 फीसदी आबादी युवा हैं

बता दें कि भारत में 65 फीसदी आबादी युवा हैं, वर्ल्ड यूथ स्किल डे भारत के लिए और अधिक महत्वपूर्ण है। भारत में कुल आबादी के करीब 65 फीसदी लोग 35 वर्ष से कम आयु के है। भारत दुनिया के सबसे युवा देशों में शामिल हैं। ऐसे में स्किल इंडिया, मोदी सरकार द्वारा देश के युवाओं की स्किल को बढ़ाने के अलावा उन्हें सशक्त बनाने की एक बडी पहल है। इसके जरिए युवाओं के स्किल का विकास किया जाता है, ताकि वो अधिक रोजगारपरक और अधिक उत्पादक बन सके। स्किल इंडिया मुहिम के जरिए लोगों की तकनीकी विशेषज्ञता को बढ़ाया जाता है।

ICAI has released Technical Guidelines on Accounting for CSR Expenditure

The CSR Committee of the Institute of Chartered Accountants of India (ICAI) has released the Technical Guide on Accounting for Expenditure on Corporate Social Responsibility Activities on 1st July 2020.
In India, CSR is mandatory after the enactment of the Companies Act, 2013 by the Ministry of Corporate Affairs, Government of India. In lieu of this law, the companies are presented with an opportunity to participate in the development of the country by compulsory engagement in social welfare activities. In fact, India is the only country which has regulated and mandated CSR activities to be undertaken by certain categories of companies.
In the present times, the ambit of CSR activities has grown manifold and is playing an important part in achieving sustainable development goals and private-public partnership in nation-building. CSR has especially played a very important role in supporting the social and economic development of the country during the Covid-19 pandemic.
CSR is, therefore, an intrinsic part of operations of India Inc, and it is important to make sure that the resources spent on such activities are spent efficiently and transparently. Section 135 of the Companies Act, 2013 has made it mandatory for companies fulfilling certain criteria, to not only implement but also report CSR policies of the company. The rules framed under the Act and Notifications issued from time to time have provided extensive guidelines on the activities to be undertaken by the companies and the reporting of the same in the Annual Report of the Company.
Realising the necessity to provide guidance to ensure that there is transparency in the system and that resources are spent efficiently, the ICAI has released the technical guide to the industry and professionals on the accounting aspects of the CSR Expenditures. This Technical Guide is an effort made by the CSR Committee of ICAI towards meeting the expectations of the professionals and the stakeholders in this respect. This has effectively replaced the guidance note issued by the body earlier in 2015 on Accounting for Expenditure on Corporate Social Responsibility Activities.
The technical guidelines have set a standard framework to accounting for the CSR expenditures made by the companies, helping them maintain transparency, avail tax benefits and execute the projects more effectively. It has also facilitated the Chartered Accountants in filing and auditing taxes of the companies.

7 award-winning Indian startups improving lives of Divyang

Whiz kids in India are coming up with new technology to make the lives of the specially-abled smoother and more comfortable. From an electric wheelchair for rough Indian terrain, an AI-driven app for the autistic to digital braille for the visually impaired to a device that helps throat cancer patients get their voice back, the startup ecosystem has lots to offer for atmanirbhar Persons with Disabilities (PwD).
We are vocal for local award-winning Indian startups creating assistive technology for PwDs that are being recognised for innovation all over the world.

1. Demosthenes Technologies

The company makes various products, one among them generating interest is Stamurai. Speech therapy app Stamurai is meant for people who stutter or stammer. It’s developed by a bunch of stutterers themselves. They found these speech therapy exercises helping in their journey of conquering the speech disorder. Through constant practice of the exercises in the app, the stutterer can hope to achieve near-perfect fluency and overcome the daily struggles they face. For Stamurai, Demosthenes Technologies is among the winners of BIRAC- Social Alpha Quest for Assistive Technologies- Supported by Mphasis.

2. Indent Designs

Indent Designs is a research and development firm. They have come up with ‘Ibex’, an electric wheelchair for rough Indian terrain. The product made it to the top 100 startups in 2019 Maharashtra StartUp week and has won the 2017 iPrenuer award.

Ibex was designed by a team of 5 young guys from the startup in consultation with physiotherapists and designers from Industrial Design Centre (IIT Bombay). This electric wheelchair can be modified to meet the needs of persons with different physical disabilities. It is cost-effective, easy to service and doesn’t require high maintenance.

3. SM Learning Skills Academy for Special Needs

AI-driven CogniAble Tech uses advanced machine learning on data captured during a child’s assessment and treatment process of Autism. The outcome is a screening result and a customised behavioural treatment plan that records provisions on a web and a mobile interface. The startup won top honours at the Data Innovation Bazaar held in collaboration with Startup India and Invest India. It bagged the prestigious IIGP 2.0 Grant by DST, Lockheed Martin and Tata Trusts.

4. Inceptor Technologies

Braille Me is an extremely affordable tablet for the visually impaired developed by the team at Inceptor Technologies (Innovision).

Braille Me gives users instant mobile connectivity and access to books in Braille. The portable tablet is powered by patented Braille cell technology. It has been tested for rough terrain and harsh weather. The body of the tablet can sustain drops to the ground from a person’s eye-level.
Inceptor Technologies joined the ranks of award-winning Indian startups with Braille Me. It has won the Touch of Genius Prize by National Braille Press USA and the 2018 CSUN at San Diego. It was recognized as among 9 best hardware social innovations globally by American Society for Mechanical Engineers at the 2017 ASME ISHOW in New York.

5. Innaumation Medical Devices

Throat cancer treatment and the suffering that comes with the illness can be hard on patients. It’s worse that they lose their voice and have to use expensive technical gear to communicate. Oncologist Vishal Rao developed a low-cost prosthetic voice box, called Aum Voice Prosthesis (AUM) for just such a voiceless patient who asked him for an affordable solution. “The patient could not afford the expensive prostheses. He was so poor that he didn’t have money to even pay the registration fee at the hospital. All that he said was, ‘I have heard that they put a voice box here for Rs. 50 and I have come to try it out,” the inventor told a news portal.

With the help of friend Shashank Mahesh, manufacturers, suppliers and scientists who donated their time, he came up with AUM, which weighs one gram and takes only 15 minutes to surgically implant. The voice won’t be the same as it was before the surgery, but the prosthetic allows the patient to communicate, especially if he can’t afford the traditional ones. His team went on to win the Silver Prize at the 2019 Aarohan Social Innovation Awards established by the CSR arm of Infosys. The Indian government has approached Rao to make his $1 invention available on a larger scale.

6. Flexmotiv Technologies

Startup Flexmotiv Technologies has invented Flexmo, the world’s first self-standing crutch. Flexmo is a fresh design of Axillary crutch for divyangjan (people with locomotor disabilities). It’s all-terrain, slip-proof, comfortable and durable so it’s great for travel.

The idea came to its inventor, Srinivas Adepu, when he was a student at IIT-Delhi and a friend met with an accident that forced him to use crutches for a while. One of his first semester assignments was to improvise on an existing product. Srinivas chose the crutch and went on to create Flexmo, along with college friend Arvind Suresh Ambalapuzha. They founded the startup Flexmotiv Technologies, which became a part of IIT Delhi’s incubation centre, Foundation for Innovation and Technology Transfer. The startup was awarded $1,000 Fan Favourite Prize at 2020 ISHOW India for Flexmo.

7. Trestle Labs

Trestle Labs is another of the award-winning Indian startups in Assistive Technology with the vision to make the world’s resources inclusive for people with print and learning disabilities. The startup won the NASSCOM Design for India Award 2018 for Kibo.
Kibo is the world’s first Inclusive Reading and Learning platform for people with Print and Learning disabilities that makes any kind of printed, handwritten and digital content accessible in real-time through audio. It’s an immersive reading and learning experience at par with their sighted peers. Trestle Labs wants PwDs to read and learn all that they aspire to and not just what is accessible for them through Braille or audiobooks.

Slogans on NBA jerseys won’t cancel out racial injustice

Even as two players tested positive for COVID-19, the American National Basketball Association is going ahead with its plans to resume the season on 30th July. In wake of the protests tearing through America, the NBA has dedicated the upcoming 2020 season to “social justice”.
The phrase “Black Lives Matter” will appear on court. Social justice topics will be printed on the back of all the jerseys. However, some players are not having it. Not only is it gimmicky to them, they didn’t have a say in the slogans on racial injustice. Star basketballer LeBron James announced that he will stick to his name. LeBron told ESPN: “I actually didn’t go with a name on the back of my jersey. It was no disrespect to the list that was handed out to all the players. It’s just something that didn’t really seriously resonate with my mission, with my goal.”
Another NBA player Mike Scott told the media, “I don’t know, they gave us some names and phrases to put on the back of jerseys. That was terrible. It was a bad list, bad choice, they didn’t give players a chance to voice their opinion.” Jaylen Brown of the Boston Celtics, spoke about it as well. “I would like to see more options available to put on the bask of our jersey… For issues and causes such as now, I think that list is an example of a form of limitations…” he said.
However, the athletes weren’t completely in the dark. The union representing the players – NBPA (National Basketball Players Association) – worked alongside the NBA to frame the list of slogans. NBA deputy commissioner Mark Tatum told sports and culture portal The Undefeated, “We worked through the issues with the players’ association to a place where they feel good about it and we feel good about it as well.”
Opening night jerseys with the slogans will be auctioned, with proceeds going to a player-administered social justice fund to be housed by the NBPA Foundation. The players have also been offered social justice programming during their stay in “the bubble”. The association has placed books on social justice in their hotel rooms that also tune in to a TV channel customized with programming on the subject.
Critics says that kneeling during anthems and messages on jerseys are getting the spotlight rather than real change. NBA analyst Charles Barkley feels racial injustice is being turned into a circus. Barkley told CNBC, “I think we’re missing the point. “We need police reform, prison reform. Those are No. 1 and No. 2 things to focus on. We need the cops, good cops out there policing bad cops. … When we spend time focusing on what’s on the jersey, that’s gonna defeat purpose.”
Female basketball players seem to have a better handle on this situation. Trust girls to run the world! The WNBA (Women’s National Basketball Association will form a Social Justice Council that will be led by players Layshia Clarendon, Sydney Colson, Breanna Stewart, Tierra Ruffin-Pratt, A’ja Wilson and Satou Sabally, among others. The Social Justice Council will create community conversations, virtual roundtables, player-produced podcasts and other activations to address inequality, implicit bias and systemic racism that has targeted Black and brown communities.
The WNBA and its union have agreed to honour women who’ve been victims of race-related police brutality during the games. Sandra Bland, Breonna Taylor and Vanessa Guillen, who’ve all lost their lives, will be honoured. The athletes will also wear warm-up shirts that say “Black Lives Matter” on the front and “Say Her Name” on the back. Player Natasha Cloud is a vocal activist and has been active in the NBA’s race-based initiatives.

https://www.instagram.com/p/CBobTu3HOCc/

Black Lives Matter is not looking for token gestures from the field of sports. Well-thought-out action is what will propel the movement forward. The WNBA could school other American sports leagues in receptively addressing racial injustice.

CSR News: Perfetti Van Melle India distributes Freshness Kits to Gurugram’s front-liners

In a symbolic show of respect and gratitude to Gurugram’s front-liners who have been relentlessly fighting the real coronavirus war by risking their lives to protect the city – confectionery major Perfetti Van Melle India (PVMI) collaborated with various administrative bodies to distribute its curated Freshness kits.
The ‘Freshness Kits’ carry items that help refresh front-liners like Doctors, Nurses, Policemen, Security guards who are on their feet during their long, arduous workdays and to help them keep their personal protection in place.  A total of 300 kits were distributed in collaboration with the Gurugram District Commissioner, the district AYUSH Center and the Gurugram Civil Hospital. Each kit contained a sanitizer, hand wipes, N-95 masks and Center Fresh products to add a dose of freshness, packed in a handy sling bag.
“We are very happy that Perfetti Van Melle is taking this initiative to support our frontline workers during this crisis. This will help in their safety and comfort as they work towards protecting people” said Shri Amit Khatri, DC Gurugram.
In its commitment to serve communities around its manufacturing units, the Perfetti team met doctors, nurses, housekeeping staff, security staff amongst other today at the Civil Hospital – Sector 10 Gurugram where COVID-19 infected patients are being treated and distributed the Freshness kits. Additionally, teams also met Dr. Manju Bangar – District Ayurvedic Officer, in-charge of AYUSH, Gurugram – Govt. of Haryana to acknowledge the great work being done by the department and distribute the kits to their staff. Additionally, the company will also providing Personal Protective Equipment (PPE) kits to the AYUSH department.
Acknowledging the efforts, Dr. Manju District AYUSH in-charge said, “On behalf of AYUSH GURUGRAM, we would like to thank the entire team of Perfetti for this thoughtful gesture.”
Mr. Rajesh Ramakrishnan, Managing Director – Perfetti Van Melle India (PVMI) commented, “It is our honour to support and thank the frontline team that has been working tirelessly in these testing times. These kits are a means of expression of our gratitude.”
Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content

Team Varenyum come to the aid of street animals

In these challenging times when humanity has been relentlessly battling a viral epidemic, some people have shown exemplary courage and selflessness in helping others. In a bid to fight the menace of COVID-19, a team of individuals dedicated to the cause of humanity have undertaken several relief initiatives. Sarva Dharma Samvaad and Varenyum have been helping the fellow underprivileged and needy people, by distributing cooked meals and ration packets.
Varenyum team distributing ration
Varenyum team distributing ration
Chief mentor Manu Singh has been helping people suffering from mental issues because of the lockdown by constantly providing psycho-spiritual counseling. One of his most noble initiatives is taking care of the stray animals on the streets. Now, these animals aren’t directly affected by the virus, but they depend us humans to provide them with food, water, and love – which have all been absent from their lives ever since the lockdown was put into place. This means that these are distressing times for them. Many animal welfare activists have expressed grave concerns over their plight, and believe that the scarcity of food could turn out to be a trigger for promoting competitiveness. This may lead to aggressive behaviour among the strays.
Many people have abandoned their sick pets amid the lockdown because they weren’t able to get access to regular treatment. Another unfortunate thing is that the stray animals are being ostracized because of the fear of contracting the COVID-19 infection. Health organizations have debunked this claim, however. This irrational fear is gripping people because of widespread misinformation.
“Animals not only require regular meals, water, medication, healing (in case of injury and illness) and care, but also, most importantly, they need our time and love – we must play with them and pat them, and caress them, as they too suffer the consequences of this forced isolation,” said Manu Singh, Chairman of Sarva Dharma Samvaad & Chief Mentor Varenyum.
He also states that when he began this endeavour with his friends, the strays (especially the dogs who depended on restaurants and other small food outlets for daily meals) were living in appalling conditions. He recounts that some of them were reduced to mere skeletons, while several others had maggot-infested wounds. He thus began taking care of these street animals. “The love these animals shower upon me, and the way they wait for me, and the look in their eyes is so heart-warming, it’s beyond words,” he added.
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DXC Technology India Employees and Company Pool in Rs. 2 crores to PM CARES Fund

DXC Technology (NYSE: DXC) India along with its employees have contributed Rs. 2 crores to the ‘PM Cares Fund’.
To help with the COVID-19 relief efforts, the company encouraged its employees to contribute and decided to match the amount from the employees’ donation. Many employees have participated in the initiative and contributed to this important cause.
“The world is dealing with an unprecedented crisis. We are proud to see that our employees have come forwarded and pledged their support. We hope that this contribution can bring some relief to those who are in dire need of support during this difficult time,” said Lokendra Sethi, Vice President and India Human Resources leader, DXC Technology.
The firm helps global companies run their mission-critical systems and operations while modernizing IT, optimizing data architectures, and ensuring security and scalability across public, private and hybrid clouds.
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CSR News: Vedanta launches phase 2 of ‘Meal for All’ for daily wage earner

Vedanta Limited, a subsidiary of Vedanta Resources Limited, has launched Phase 2 of its “Meal for All” CSR programme to provide meals to daily wage earners across the country during the COVID-19 pandemic.
The programme successfully provided more than 11.08 lakh meals to daily wage earners in the first phase. The project also distributed 49,626 dry ration packets to local communities and engaged more than 15,000 women in mask-making activities. The programme not only provided aid to the suffering people but also extended a helping hand to stray animals in the rural and urban areas. More than 12.70 lakh stray animals were fed in Delhi, Mumbai, Jaipur and Pune in the first phase.
Anil Agarwal, Chairman – Vedanta Resources, said, “The spread of COVID-19 pandemic has led to the closure of many economic and employable institutions. This has left a huge number of daily wage earners stranded without any scope of income and daily essentials. Our initiative is an effort to provide them with the basic necessities and ease their pain as much as possible.”
The Phase-2 of the ‘Meals for all’ CSR programme was flagged off by Gunvant Patel, noted entrepreneur and philanthropist. It will be a week-long initiative with a target of reaching 38,000 daily wage earners and their families across Delhi, Mumbai & Ahmedabad. They are being provided with ration kits consisting of daily essentials such as Rice, Pulses, Refined oil and Spices along with a pair of slippers.
Gunvant Patel said, “The pandemic is truly a test of our resilience and the strength of togetherness, this is the moment where we have to come together to give, share and reach the people in need. Vedanta’s gesture through the programme is an example of humility and how such initiatives are so important during times like these. I am glad to contribute to the programme.”
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Citizen Social Responsibility (CSR): What is COVID-19 bringing for us?

I personally feel convinced that this is not an appropriate time to find and analyse the management of pandemic COVID-19, the efforts and initiatives at different levels of governing mechanism, the success and failure, and the mistakes or strategy or intention associated in dealing with the pandemic. We, and the entire world, are passing through a very tough time, and this toughness is not confined to its present; it is going to be present in its absence also.
One important aspect being talked today and repeatedly by many imminent thinkers at many different platforms of electronic and print media is about dealing with pandemic and possibilities of better and more effective addressing of the issue. The perspectives argued for, and the criticisms and appreciations of the addressed pandemic are contextual and relevant, I accept. But what I assume situationally is that no emergency comes with a notice, and the decision taken at the time is an emergent one.
There are always possibilities of lacuna and defects in execution. What is required is that without having any prior conviction of intentional dishonesty, we should have an analysis of the measures adopted and taken, and should point to better ways to have a treasure of knowledge for dealing with such kind of emergencies in near or remote future. But poles apart from this, we also have to remember that COVID-19 is continuously and heavily hammering many important and inalienable aspects of our individual and social personality and giving a new colour to way and belief of our culture, irrespective of their particularities. We
have a serious threat, which may be more serious than the arbitrary use of coercive power by capable authority, of this colour turning permanent on our young population. If so, the pandemic will leave a permanent unwashable, and irremovable stigma on our faces. We have to focus more on understanding that possibility and prepare protection from that. So, I say that a vaccine is needed for both – Corona Virus and the Impact of Corona Virus.
Actual is being replaced by virtual; the range is open and limits undecided. In Schools, Colleges, and Universities, the classroom teachings are being replaced by online teaching. On the face of it, this looks very simple and purely a consequence of the pressure of the situation. What is worrisome is that this new way of teaching and mutual presentation can find suitability for its long continuance with limit tending towards permanence. This question attracts attention to a few social and psychological reasons.
Online teaching and learning make it logical to keep the students/learners off of any routine. This may be partially wrong for a few schools but totally right for universities. This apparently does not look alarming, but it is. Anywhere in the world and everywhere in India from the very beginning of education, the students were under imposed and gradually self-imposed restrictions to be in a routine and live a planned life. I do not argue that it was absolutely flawless; there were over restrictions resulting in underdevelopment and creating a feeling of exclusion among students. These were for many such factors that have lost their meaning in the referring world, and so I choose not to discuss them. But today, during the pandemic period, the forced facility to the students has been taken in a very casual way, and they are developing a selfish feeling to support this method.
There are many effects of this tendency. They are becoming habitual to be in themselves. They prefer isolation to sociality. The facilities they were not allowed to access are now being made available to them authoritatively. They are allowed or advised to use the Internet and all the resources available on that. YouTube does not have only study videos; it has all other kinds of stuff that we generally did not expect our immature children to have access to. But today, we have to allow them the use of smartphones in the name of teaching.
We can argue that the students will take care of themselves, but think rationally and logically; can we afford to leave this crucial decision on them and their immature morality and rationality? I want to add here that in addition to providing an unguaranteed facility, this is also precipitating a feeling of being ‘others’ or being forced to be ‘others.’ Due to the inequality in the availability of resources and incapability of optimizing the available resources, the present situation is unwontedly cementing the hierarchy in the social structure.
Everyone in our country does not have quality phones to access the online resources, and in every part of our country, the network and connectivity are not equally available. So, invisible categories are being created among students ranging from juniors to seniors. The first category has all resources, and then there is the second one, which does not have the required resources. This is not confined to students only. The families are also being forced to feel categorized. This is truly unfortunate, and we should not allow this to crystallize.
In the pandemic period, we have a society without sociality. We are confined to our houses and keeping away from any social gathering and meeting. I again accept it as the demand of the time and fully support that we must adhere to all rules and regulations, including social distancing, to contain the spread of the virus. What needs to be taken into serious consideration is the tendency in the recent past, of the decline of social capital.
For the last few years, an anxious mentality, particularly among our youths, is markable, and that is of ‘priority to self over selves.’ The young world is more concerned about their ‘immediate’ rather than their ‘stable,’ their ‘personal’ than their ‘social.’ Their personalities are shrinking within their own selves; they are being pushed by the current, but without realizing and accepting the inevitability of the force of the current and without knowing where they are being pushed to. The present pandemic has not only justified; it has glorified their shrinking and solitariness. I am not arguing about opposing the present strategy, but I am definitely arguing to be alert about the dynamics of this tendency.
The social scenario that one can visualize in post-Corona India is drastically different from one that we had in pre-Corona India. As far as possible, people will be confined to their respective areas and works, direct interactions will be avoided, movements will be limited, universities and colleges will be without students, actual will be replaced by virtual, public sphere will be lost, public opinion will be created by social media and participatory politics will be replaced by politics of advertisement. All this can be tolerated in a temporary phase, but as a permanent scenario, this is horrifying.
We need a moving economy, and so we essentially need a living society. A society with sociality is at risk in India. We can arrest the virus of the arbitrary abuse of power and defend and assist the being of an individual, but the fruits of the success of arrest cannot be cherished by the non-living society that the pandemic can bring about.
It appears to me in the scope of the present writing to talk little about the consequence of the shrinking of individual personality, particularly of the young generation. We have historically proven experiences that outlet for emotional anxiety is essential to save individuals from disintegration. This outlet may be a political, social, religious, or societal platform. In the COVID time, we are encouraging isolation and rightly so. We are discouraging our people and ourselves to socialize and move out unless unavoidable. This is a need of the hour, and I totally endorse it. The worry is about developing this for permanent respect.
I talked about the decline of social capital. This decline is directly proportional to ‘being within self.’ This is a case of isolation. Now this isolation does not provide or to be more accurate, does not allow any outlet for suppressed anxiety. The anxiety may be because of innumerable reasons like no exam for final year/semester students, no recruitments and no new joining for newly appointed, no social gathering, no discharge of responsibilities in personal relations, no engagements in extracurricular activities, no way to survive for disadvantaged, no way to help the loved sufferers, no ray of hope for future and many such others.
All these, if unexpressed and unshared, have the potential to lead to severe depression. This depression can develop a suicidal tendency, and in the burst of emotions can result in suicide. We have many such cases where even in the absence of known factors like money, prestige, status, and success, the young boys and girls committed suicide. We do not have any explanation for that except for our inability to provide an outlet for emotional anxieties. The pandemic is forcing isolation that can be accompanied by such consequences. We need to understand the challenges and prepare ourselves to counter that.
I close here by simply saying that we need a vaccine for COVID 19, and we also need a vaccine to keep our society alive. What can be the vaccine of COVID 19, is for the scientists to find out, but the vaccine for saving society must be discussed and invented on priority by social scientists to save our history and history of society.
Dr. Ashok Kumar Upadhyay
The author, Dr Ashok Kumar Upadhyay, Professor and Head of Department – Political Science, Faculty of Social Sciences, Banaras Hindu University, Varanasi. He can be contacted at aku@bhu.ac.in / dr.akupadhyay@gmail.com.

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